Performance54 Strengthens Team With Three Senior Hires

We are pleased to welcome three new members to the team!

Roger Duthie, formerly Global Head of Sponsorships at Emirates Airline, joins P54 as Chief Sponsorship Officer. During nearly 20 years at Emirates Airline, Roger led a team of marketing professionals in activating some of the world’s most prestigious sporting and cultural events.

He has worked with most of the major rights holders in sport and led sponsorship strategies with The Ryder Cup, FIFA World Cup, ICC World Cups, IRB Rugby World Cup, and several global football properties including Arsenal, Real Madrid, AC Milan, and PSG.

Anthony Banerjee joins the team as Commercial Director in Saudi Arabia, having spent the previous eight-and-a-half-years with Manchester United working across almost the entire commercial function in various geographies and cultures. Initially headhunted to bring industry expertise to the club’s marketing partnerships, he went on to oversee the club’s Hong Kong office, managing its sponsorships across the Asia Pacific region.

Finally, we are welcoming Tom Hogg as Event Director. He will oversee the upcoming delivery of the Aramco Team Series events on the Ladies European Tour. Having spent a decade with WME│IMG, Tom was instrumental in delivering the staging and operations for events such as the Women’s Open, Alfred Dunhill Links Championship, Abu Dhabi HSBC Championship and Ladies Scottish Open.