Amplify’s Post

In an industry saturated with content creators, who and what rises above the noise? Following Amplify's launch of Co.Labs, The Drum spoke to Amplify's Senior Talent Partnerships Manager, Lara MacAlpine, alongside other top marketing experts as they revealed the must-follow creators who will inspire us all in 2024. With over a decade of industry experience, Lara has a background in brokering talent, event programming, and amplifying PR campaigns for brand collaborations. Drawing on her knowledge of talented creators, Lara selected Ellie Delphin, sharing that, “Parisian Ellie Delphine is an influencer and stylist whose grid content focuses mostly on fashion and beauty. However, in her stories, she will often provide commentary on and have open discourse with her audience about recent fashion marketing campaigns, pop-culture conversations, and other cultural occurrences...” Read Lara’s full comment here: https://lnkd.in/eizXC-49 with contributions from No Brainer - Search-driven Content Agency | B Corp’s Ella Howatson, DEPT®’s Claire Shalbrack, Don't be Shy’s Louise Buckley, Kairos Group’s Mark Bellamy, Designwerk.’s Saha Saif, 2Heads’ Andrew (Bertie) Ager and THE FIFTH's Jessica Myers. Creators, influencers, talent and communities are an extension of a brand’s audience and have the power to influence everything from cultural relevance to buying decisions. That’s why we launched Co.Labs, an audience-first and culture-led approach to communities and partnerships, led by Lara Macalpine and Rachel M.. More here: https://lnkd.in/eh5WbD4y #BrandExperience | #ExperientialAgency | #TheDrum | #Creators | #InfluencerMarketing

✨ "What if your team's stories could become your most powerful marketing tool?" I recall a time when we faced a daunting challenge with a client's ad campaign—it needed a fresh, authentic touch. Instead of hiring actors or influencers, we turned to an untapped resource: the client's own employees. 🌟 Transforming Team Members into Content Creators We encouraged their team to share their experiences, stories, and daily moments, creating user-generated content (UGC) that was genuine and relatable. This approach not only humanized the brand but also resonated deeply with the audience. The result? Install costs dropped by 60%, igniting explosive growth for the client. 📱 The Power of Authentic UGC By leveraging content created by real team members, we tapped into authenticity that can't be fabricated. It built trust with the audience and showcased the company's culture in a way polished ads couldn't. 🌳 Encouraging Time Away for Fresh Perspectives We also advised the client to give their employees time to step away from their desks—whether in the office or at home. Providing paid time off to explore interests outside of work led to employees returning with new ideas and inspiration that fed back into their content creation. 💡 Embracing Change for Better Outcomes When the client embraced these creative strategies, they didn't just reduce creative costs—they saw better-performing ads that truly connected with people. It's a testament to the innovation that arises when you empower your own team. 🚀 By nurturing creativity and authenticity within our teams, we're not just crafting campaigns—we're building genuine connections that resonate. Let's continue to push boundaries and inspire one another.

📱📸Sharing a “fun, creative photo” with my friend Drex Lee, from our dinner this week… and some insights from his incredible story of how he garnered over 11+million social media followers, solidified large brand partnerships with Adobe, Samsung, and more and filmed with Kevin Hart and lots of other celebrities… all in just 3 years. 📈Drex Lee has a not only has a combined social following of 11+million, but also has a remarkable journey from entrepreneur to creator, and his innovative approach has garnered collaborations with industry giants like Samsung and Adobe, as well as Hollywood stars like Kevin Hart, Jake Gyllenhaal, and many more. 🎬Drex is widely known for his short films that he releases on social media. These videos are filmed with simply using a phone and create professional, film-like, captivating content. His mission is to using democratize filmmaking and take away the barrier of needing expensive equipment and a big budget to create captivating videos. ‼️Here are some takeaways from Drex’s story that we can all learn from today ⬇️ 💡Creativity Knows No Bounds: His success demonstrates that creativity transcends limitations. By leveraging simple tools and ingenuity, anyone can make a meaningful impact in their field. 💡Adaptability is 🔑: Amidst adversity during COVID, Drex pivoted from entrepreneur to content creator, showcasing the importance of adaptability and embracing change to thrive in today's dynamic landscape. He saw an opportunity in the midst of a confusing time and jumped at it… we should see life this way too. 💡Authenticity Drives Engagement: Drex's authentic storytelling and unique style resonate with millions, highlighting the power of authenticity in building genuine connections with audiences. 💡Partnerships Fuel Growth: Collaborations with industry leaders and influencers amplify Drex's reach and influence, showing the value of strategic partnerships in achieving exponential growth. #creators #contentcreators #influencermarketing #marketingtips #strategicpartnerships

Looking to elevate your brand's presence on social media? Look no further than Social Zip. Our creators specialize in crafting authentic, engaging content that speaks to the heart of your audience.🚀 With Social Zip, you can create a meaningful connection with your followers and unlock the full potential of your brand. Join us and discover the power of Brand Heart today. #SocialZip #BrandHeart #SocialMediaContent #creators #brand

Personal branding is more than just creating content. It goes beyond simply producing quality information. It involves creating a brand that appeals to people. In personal branding, why "branding"? The name explains everything. Apart from producing content, it also entails --- determining who your target market is being aware of your audience posting schedules rates of engagement strategies for engagement Recall of the brand messaging colored codes Relatability Tone consistency --- You require more than simply a content generator to develop your personal brand. It all comes down to crafting an experience—a relationship that transcends text on a screen. A branding specialist who is aware of the subtleties of content is what you need. #PersonalBrand #FounderLife #EntrepreneurMindset #ThoughtLeader #IndustryExpert #BrandBuilding #Influencer #LeadershipDevelopment #CareerGrowth #ProfessionalBrand #Authenticity #Storytelling #BrandIdentity #Expertise #SelfBrand #PublicSpeaking #Networking #DigitalPresence #PersonalDevelopment #ProfessionalJourney

🚀 Ignite Your Brand's Potential with WSPL's Marketing Services! 🚀 At WSPL, we're more than just marketers - we're growth partners! Our Marketing Services are tailored to amplify your brand's voice and expand your reach. • 🎯 Targeted Marketing Campaigns: Reach the right audience with precision-targeted campaigns. • 📈 Brand Growth Strategies: Develop strategies to elevate your brand and drive growth. • 📝 Compelling Content Creation: Create engaging content that resonates with your audience. Ready to unlock your brand's full potential? Contact us today to learn more about our Marketing Services and how we can help you achieve your business goals! #MarketingMagic #BrandGrowth #WSPLConsulting

Today's branding includes two-way street communication, where engagement is the famous dance move and social media is the bustling party scene. It's the perfect place to connect with your audience, build a fan club worthy of a rockstar, and spark conversations that leave them saying, "mic drop!" But navigating this dynamic digital jungle can feel like facing a room full of critics. That's where Varnan steps in as your communication confidant. We'll help you craft a digital identity as captivating as your brand story and as interactive as a live Q&A with your biggest celeb crush Varnan is your hype man, crafting a narrative that resonates and gets your audience cheering. We'll ensure your voice is heard loud and clear, your content sparks conversation like a trending hashtag, and your social media becomes the ultimate fan experience. . . . . . . . . #VarnanFilms #StoryTeller #DigitalStorytelling #storytelling #influencermarketing #brandadvocacy #brandlove #brandingcommunication #twowaystreetcommunication #socialmediastrategist #digitalmarketing #audienceengagement #brandstorytelling #communitybuilding #socialmediamanagement #contentmarketing #digitalpr #publicrelations #digitalcommunication #contentcreation #V 

Our weekly internal discussion at Nako Creative Inc. surrounds the idea of turning followers into fans! Fans are more than just numbers on a page; they are your brand's ambassadors, cheerleaders, advocates, and most loyal customers. To turn followers into fans, it’s crucial to understand their needs, preferences, and behaviours. Follow these steps to transform casual followers into devoted fans: 1. Engaging, Consistent, and Dynamic A consistent brand voice and a regular posting strategy help build trust and awareness. Whether it’s through storytelling, behind-the-scenes glimpses, or interactive content, keeping your brand dynamic and interesting is key to turning followers into fans. 2. Engage with THEM Too Responding to comments, messages, and posts personally can make followers feel acknowledged and valued. The more you engage with your followers, the more likely they are to convert into fans who feel a personal connection to your brand. Creating polls, asking for feedback, and celebrating user-generated content are great ways to show that you care about their opinions and experiences. 3. Be Authentic and Transparent Building a relationship with your audience goes beyond just responding to comments; it’s about authenticity and transparency. Followers are more likely to become fans of a genuine and transparent brand rather than one that seems corporate and distant. Sharing your brand’s story, values, and even its challenges can make your audience feel more connected and invested in your success. If you are struggling with turning your followers into loyal fans, don’t hesitate to reach out! #SocialMediaStrategy #BrandLoyalty #DigitalMarketing 

In a world where attention is the currency, standing out is everything. And what better way to shine bright than through the magic of collaboration in content creation? Picture this: Two creative minds merge, each bringing their unique flair to the table. The result? A content masterpiece that not only captivates but resonates deeply with audiences. 𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗳𝘂𝗲𝗹𝘀 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝘁𝗼 𝗻𝗲𝘄 𝗵𝗲𝗶𝗴𝗵𝘁𝘀: 𝗘𝘅𝗽𝗮𝗻𝗱𝗲𝗱 𝗥𝗲𝗮𝗰𝗵: When brands team up, they tap into each other's audience pools, instantly widening their reach. It's like throwing open the doors to a whole new community of potential fans and customers! 𝗗𝗶𝘃𝗲𝗿𝘀𝗲 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲𝘀: Two heads are better than one, right? Collaboration brings fresh perspectives and ideas to the table, injecting diversity into your content strategy. This diversity breeds innovation and keeps your audience engaged and intrigued. 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀: Authenticity is the name of the game in today's marketing landscape. By collaborating with like-minded brands or influencers, you're not just pushing products; you're forging genuine connections with your audience. And trust us, authenticity breeds loyalty. 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆: Ever heard the saying, "Creativity begets creativity"? Well, it's true! Collaboration sparks a creative synergy that ignites fresh ideas and pushes boundaries. From jaw-dropping visuals to compelling storytelling, the possibilities are endless! So, brands, if you're looking to supercharge your content game and skyrocket your brand awareness, remember this mantra: Collaboration is key! #CollabPower #BrandBrilliance #ContentCreatorsUnite"

There are only 2 ways to create content. The ineffective way: Post sporadically → with no clear strategy Chase trends → without adding personal value Focus on quantity → over quality Ignore engagement → neglecting your audience Use a generic voice → blending in with the noise And the powerful way: Post consistently → building a recognizable presence Share unique insights → adding your personal touch Prioritize quality → even if it means posting less Engage authentically → fostering real connections Develop a distinct voice → standing out with authenticity Your digital brand is your greatest asset. Build it wisely. ❤️ P.S. Which way are you using? Be honest. #digitalmarketing