DRAFTED’s Post

Because I vowed never to build in silence again, the DRAFTED team is celebrating a significant milestone today: 10,000+ followers on our IG. 🎉 In less than five months, the team has increased our growth 5X and cultivated a highly engaged Latina sports community that has shown up and showed out for us. Our content has made them feel SEEN every day and created a safe space for a historically INVISIBLE demographic in sports. But not anymore. Since the beginning of the year, we've launched several original series, partnered with incredible creators, interviewed the rising stars of Latina sports, and landed paid media deals with household names in sports. Today, we are a LOUD AND PROUD Latina sports community of over 21,000 and we're JUST getting started. 🚀🚀🚀🚀

📣 IT'S HERE!! Introducing THE FIRST EVER Latina Fandom Report. 📊 Our journey to create this report began with a simple search for 'Latina Fandom information' in our early DRAFTED decks last year. To our surprise, we found nothing. After countless hours of research, we managed to uncover scattered information hidden between paragraphs and footers. How was it possible that despite being 20% of the female population and amassing over $26B in sports spending, there was no research on Latina fandom? So we built it. 👷🏽♀️ In partnership with Sprocket, our groundbreaking report explores Latina sports fans' motivations, behaviors, and preferences. This report provides actionable insights for engaging with the influential Latina sports fan demographic. Packed with data and recommendations, it reveals what motivates Latina sports fans, their engagement patterns, and effective strategies to harness their influence. GO GET IT NOW! 👇 https://lnkd.in/ga-mKz8f

The future of sports fandom includes increasing diversity of fans, increasing diversity of options, and necessitates new, innovative approaches. We're thrilled to help lead this conversation! Along with our partner, DRAFTED, we're thrilled to announce the release of our groundbreaking report diving into the motivations, behaviors, and preferences of Latina sports fans. Discover what drives Latina sports fans, how they engage, and how to tap into their power: 🧠 Overview of Fandom: Understand the Latina fan mindset 👕 Game Day Rituals: See how they watch, interact, and spend 🤳🏽 Power of Influence: Learn how they shape trends and opinions 👩🏽🔬 FanDNA™: Understand the psychographic motivators of fandom Get your copy here: https://lnkd.in/dUHxKGTp

Great read! Reach Gen Z with SiriusXM Media New Sports Podcast Collections. #NFL, #MLB, #NBA, #NCAA, #NASCAR ‘Podcasts are entering the ring as the medium to get in on sports action beyond what happens during game time. In fact, 20% of Gen Z sports fans over-index for using podcasts to hear sports history (137 index), athlete stories (138 index), and the business of sports (137 index)’ ‘Podcasts have become their top resource for up-to-the-minute insights and strategies, with Gen Z sports fans getting a 157 index for listening to podcasts for the latest on fantasy sports and 144 index for sports betting.’

From the stands to the screen, Hispanic audiences are making waves in sports 🏟️! Get the latest insights on how they’re influencing the future of media in @Nielsen’s Diverse Intelligence Series report. Download the report here: https://bit.ly/3Tm1mqm

Thanks, HispanicAd, for sharing our article about Latinos in Sports and Nielsen market report. Every amplification effort will help us spread the word about the relevance of the Latino audience in Sports. #MulticulturalAudience #LatinoMarketing #Marketing #Sports

🌍 With a staggering 1.5 billion sports enthusiasts worldwide, the unifying power of sports is undeniable. The passion that unites us across continents for the love of the game is a remarkable phenomenon. 🏆 But what’s even more fascinating is how this passion transcends the physical boundaries of stadiums and playing fields. According to a 2022 Nielsen Sports Fan Insights report, an astonishing 45% of these fans are actively engaging in online chat rooms to discuss their favorite sports. That’s a significant portion of the global fan base converging in the digital sphere to celebrate, debate, and share their sports experiences. 💬✨ This digital congregation of sports fans opens up intriguing questions about the dynamics of modern sports fandom. Which sports are leading the way in these online discussions? Is the nature of the chat more celebratory or analytical? And importantly, what does this mean for the future of sports broadcasting and fan engagement strategies? The digital age has undeniably transformed how we interact with our favorite sports, making it easier than ever to connect with fellow fans from around the globe. As we continue to navigate this evolving landscape, one thing is clear: the passion for sports is not just confined to the games themselves but flourishes in the community and conversations that they inspire. 🌐🤝⚽🏀🏈⚾🎾 #SportsFan #DigitalEngagement #NielsenReport #OnlineCommunities #FanEngagement #FutureOfSports

As advertisers keep an eye out on the rapid and continuous growth of women’s sports viewership, we conducted research to expand on what FOWS (fans of women’s sports) are like and where they are exploring women’s sports content. We utilized our proprietary research tool MindReader™ to further marketers' understanding of the FOWS profile and what fandom means in this space. Download our report at the link below to learn more. https://bit.ly/4afmoO7 #RaintheGrowthAgency #HypeHer #WomensSports

⚠ Sports have unprecedented competition for young people's attention ⚠ GWI data shows that gaming is considerably more popular with 8 - 15 year olds in the UK, than watching/ playing sport! So what causes kids and young people to become fans? What are the barriers? How does this differ for different sports? Our latest Fan Panel survey will generate much needed insight on the next generation of sports fans from a parent and young person perspective 🔎 Take part in the survey linked in the post below 👇 #sportsbiz #sportsbusiness #insights #genz #genalpha #survey #surveyresearch #sportsfans #sportsmarketing #juniors #football #fanengagement #fanpanel #alwaysongoodform

Interested in learning more about fans of women's sports? Check out our research about what FOWS are like!