Hawthorne Advertising’s Post

I joined Greenough Communications just over a year ago with the support of an amazingly talented leadership team of Christine Williamson, Jen Heady, Jessika Parry, and Kenneth Craig – and newly added, but I can’t imagine us without her – Nicole Murphy, and a vision. Together, we will make it a reality. I’m incredibly grateful - and honored - to follow in the footsteps of Phil Greenough. Over the last 25 years, he founded and led Greenough through several incredible inflection points across the #technology, #healthcare, and #energy industries and provided us with a proven playbook to tackle the ones yet to come. From Fortune 500 companies to the many startups, he was there penning new narratives and disrupting markets. His mark on the communications field and this agency is undeniable, and I look forward to continuing his legacy.   What’s next is still unwritten, but what I do know is we will: ➡ Have fun defining the “new rules” for agencies to live by. As Eleanor Hawkins recently said, the “challenger firms” will be the ones that have senior leaders who walk side-by-side with their clients, deliver the strategy, and generate the results vs. relying on those who are just cutting their teeth in the field. That model is broken. We are an agency of experienced, creative practitioners who love what we do and still get a high while doing it. We are the challenger firm she speaks of, and we are rising. https://lnkd.in/eiUDJNbq ➡ Hone in on our “Zones of Genius.” Our Guest Lecture series, featuring industry experts sharing insights on their journey, innovative tools, and lessons from their experiences, remains a cornerstone. Additionally, our quarterly one-on-one trainings go beyond mere support; they're about uplifting each other to ensure our clients are receiving the best work and have our best minds working together to deliver that work. It's not just about being on the team; it's a mindset that consistently revolves around our clients, focusing on how we can continuously enhance and deliver exceptional results. ➡ Be present. This remote world can be distracting, and it can feel monotonous. But collectively, we will be keeping each other focused and present. Present as trends start bubbling up to the surface, at industry events and client summits, in the ever-changing world and all its teachings for us to be and operate at our best.   Let’s do this, Greenough team!!   And thank you, Jess Ruderman, for taking the time to meet with me and for this great piece in PRWeek! bit.ly/3StNsT4

🌟 One thing I’ve learned in the past few weeks is that recognition goes a long way. Whether it’s a simple thank you or a public shoutout, showing appreciation can have a huge impact on morale and motivation. In today’s fast-paced work environment, it’s easy to overlook the small wins. But those moments of acknowledgment can make all the difference in building a positive company culture. Take a minute to celebrate your team's achievements today—it matters more than you think! 🙌  

LINKED! No matter the size of your company, one thing is true for all.... Your success depends on the support of others. With this in mind I was proud to create "The Link Award," recognizing teamwork within the Mooresville Parks & Recreation Department. With seven divisions and over 70 employees, our group is large and spread out. Each day offers unique challenges for all. However the commonality is that we each depend on each other for the overall success of our individual goals, as well as department goals. This is THE LINK that connects us all. Each recipient has demonstrated this teamwork by supporting another person NOT in their own division. And each recipient is tasked with choosing the next award winner, with the caveat that it has to be someone outside their daily division circle who helps them achieve their goals. Recognizing and rewarding teamwork is a small way to unify your staff and remind them that all our successes are LINKED! We connect each persons photo to the next utilizing carbineers, to signify this link, the connection we all share one to the other. (and yes, faces have been covered to protect the innocent..lol) #teamwork #reward #recognition

We’ve all seen it before—a promising candidate passed over for a role because they didn’t quite “feel like the right fit,” or a deserving employee overlooked for a promotion due to unconscious biases lurking beneath the surface. These decisions, often made in the moment, can have long-lasting impacts on your organization’s culture, innovation, and reputation. At Woods Kovalova Group, we know that feelings and gut instincts are no longer enough when it comes to building a diverse and inclusive workforce. The stakes are simply too high. That’s why we’ve developed our Principled-Centered Insurgent Leadership Framework (https://lnkd.in/egkEMfi7), which emphasizes data-driven decision-making as the key to eliminating bias and fostering true inclusion within your organization. Learn more (https://lnkd.in/egkEMfi7

Today is National Boss’s Day! To celebrate, Apogee is honoring all the leaders in our company. Erica Irvin, MBA, RID, NCIDQ, LEED AP, Apogee’s Chief of Design, provided some insight on what it means to her to be a boss, manager, and leader: Q: What are some qualities you believe every manager should have? A: Integrity, accountability, and empathy are very important. Managers should ensure that their team succeeds in every way, from growing and learning to becoming an expert in their field Q: What motivates you to be a leader? A: Seeing those I lead meeting and exceeding their potential and then leading others is extremely rewarding. It’s a true full circle moment for me! Q: What is your favorite thing about being a manager at Apogee? A: I enjoy seeing a design concept come to life. That’s what makes Apogee thrive as a company—the ability to turn our visions into a reality!

Great article on our Chief People Officer!

Doesn't get much better than installing a floor with the rockstar crew at bdurable garage floor coatings 🌟 During Leaf Home's Q1 townhall this week, our leaders emphasized the significance of strengthening our support and collaboration with our field team to ensure our continued collective success. Spending time in the Field can help you to: 1. Improve general understanding of the business 🧠 2. Connecting your role to a greater whole 🔗 3. Creating relationships outside of your immediate work function 👥 4. Increase understanding and empathy 🤝 5. Improve team creativity and problem-solving 🎯

Beyond proud when Leaders create LEADERS! Keep making waves 🌊 Water’s 🦈!! It’s more than washing cars. The skills learned in the car wash industry are portable in life. #OneWashOneWay #ShineOn #SWH #peopleandculture #womeninbusiness

When was the last time your employer thanked you for your hard work? Davy Shanko and I were asked to join JK Moving Services' & CapRelo's executive team meeting today. When we arrived Chuck Kuhn let us know that they simply wanted to thank us for the difference our work is making for the organization. Wow. Can we talk about how good that feels and how important it is? When employees are recognized it: ✨ Boosts morale. (I'm flying high this morning.) ✨ Creates an environment where employees feel valued and respected. (Is there anything more important?) ✨ Increases productivity! (I'm ready to create more amazing content!) ✨ Promotes employee loyalty. (Feeling appreciated makes you want to stay.) ✨ Encourages innovation. (When employees feel valued, they're more likely to share ideas and contribute creatively.)    Beth McNamara thank you so much for your guidance over the past year and your trust in my abilities. Bonus: I'm still learning new things everyday thanks to you. And to all the employers who take the time to say "thank you" to their teams: your acknowledgment means the world to us! Barry Morris, David Cox, Andrea Bunch, Paul McCullough and thanks for taking the photo Jeff Parker #Leadership #EmployeeAppreciation #JKMoving   

Reflecting on the power of organization today, my thoughts went to my 3rd youngest son, Brian. He brings to life the quote, "For every minute spent organizing, an hour is earned." - Benjamin Franklin. Brian's talent for organizing not only his tasks, but his surroundings too, is a lesson in the importance of preparation and order. His ability to tackle any project with a clear, organized approach has taught me that being organized is not just about saving time; it's about making room for excellence in execution. Brian's example is a constant reminder that the best way to accomplish anything is to first get organized.