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"What changes count in your event strategy?" This was the key question at Memcom last week during our session "Sustainable events - what needs to change in your strategy?" moderated by our very own Community Director, Ellie Ashton-Melia 🌟 Ellie was joined by an impressive panel: Gemma Savage of ICC Wales, Marchella Mitchell from Wonderly – Strategy | Content | Tech, Haymarket Media Group, and Jessica Letters from The Royal College of Psychiatrists. The panel delved into the essentials of a sustainable events strategy, emphasising the need for actionable data in making environmental decisions. Key takeaways: 👉 Carbon data and decision making: Understanding the carbon footprint of event logistics, such as venue energy use, travel, and F&B choices, is crucial for identifying impactful changes. 👉 Practical steps for improvement: The panel explored how starting with manageable and specific sustainability goals can lead to significant environmental benefits over time. 👉 Balancing stakeholder needs: A sustainable event strategy must consider the needs of members, sponsors, and the planet, striving for solutions that effectively address all fronts. The session offered insight for event professionals looking to integrate sustainability into their event planning processes. By measuring various impacts, from energy consumption to waste production, professionals can make informed decisions. #memcom #eventprofs #eventplanning #eventsustainability

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Gemma Savage

Association Sales Manager at ICC Wales - gemma@iccwales.com ABPCO Executive Member and Memcom Partner

6mo

Thank you, I loved sharing the stage with this amazing panel as members of isla and in the company of our fabulous clients.

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