Locality’s Post

🧭 Navigating the modern marketing landscape requires empathy. Understanding your consumers' evolving needs and desires is crucial for building authentic connections and shaping expectations around your brand's values. J.M. Smucker's CMO emphasises the importance of tapping into cultural trends with genuine engagement. #BrandStrategy #BrandBuilding #Marketing

What is the future of Retail Media? 💡 We're talking all about it this Wednesday, September 25th from 1-2pm ET. Join us to learn how retail media is reshaping the marketing world and uncover the key trends driving its growth. Our SVP and Global Head of Retail Media, Mike Feldman, will be leading us in a conversation with our EVP Head of Investment, Jon Morgenstern, and Zubin Mowlavi, Head of VaynerCommerce, and Molly Anderson, VP of Media, on opportunities, challenges, and strategies of retail media that every marketer needs to know. 🛍️🚀 Join us LIVE this Wednesday through the link in our comments and we'll see you Wednesday! #retailmedia #marketing #mediabuying #thoughtleadership #linkedinlive #event

🧭 Navigating the modern marketing landscape requires empathy. Understanding your consumers' evolving needs and desires is crucial for building authentic connections and shaping expectations around your brand's values. J.M. Smucker's CMO emphasises the importance of tapping into cultural trends with genuine engagement. #BrandStrategy #BrandBuilding #Marketing

📣Meet James Dutton at Retail Fest in San Diego! Session Highlight: The Brand Room: Cultural Alchemy in Retail Prepare to dive into the world of global market strategies with James Dutton! His session will explore effective ways to enter and thrive in diverse markets, focusing on adapting to local cultures for mission-driven brands. Key Insights: 🌐 Mastering global market entry. 🤝 Building brand authenticity in different regions. 📈 Tailoring marketing to varied consumer behaviors. Don't miss this opportunity to gain invaluable insights for your brand's international journey! 📆 Secure your spot and join us for this impactful session! 🔗 Visit the link in the comments for more details. #marketing #digitalmarketing #branding #onlinebusiness #socialmedia #market

When marketers find themselves facing challenges in understanding attribution and crafting optimal consumer journeys, how do you approach building brand loyalty? Stay tuned for the video 👀

When it comes to getting the most from brand #retailmedia budgets, connected identity can make a world of difference. Guest speaker Nikhil Lai, Forrester Senior Analyst, discusses what brands should look for when forming retail media partnerships and how they can start instituting more effective strategies in a webinar with Epsilon’s David Peterson. Watch the webinar recording to learn more: https://bit.ly/3LvK9Gy

There are a myriad of reasons we choose brands. One of the most influential is “Specificity”. And this is the power of Niche Positioning. The more “Specific” you can be about your audience’s: > Circumstances > Lifestyles > Language > Preferences > Challenges > Pain-Points > Objectives The more likely you are to attract their attention and their business. Compared to competing brands… How can you be more specific? #brandpositioning #brandposition #competitiveadvantage

We're back, with another one! You know it and we love it! It's #MelaninMarketingMonday! Today's highlight is Courtney M. Cola. She's a talented marketing leader, with over ten years experience in a variety of areas including brand management and consumer marketing. Learn more about Courtney here: https://hubs.la/Q02zdxlC0 Want to be featured too? Sign up here: https://hubs.la/Q02zdsyK0 #BMAA #blackmarketers #marketers #marketing #blackexcellence

There are a myriad of reasons we choose brands. One of the most influential is “Specificity”. And this is the power of Niche Positioning. The more “Specific” you can be about your audience’s: > Circumstances > Lifestyles > Language > Preferences > Challenges > Pain-Points > Objectives The more likely you are to attract their attention and their business. Compared to competing brands… How can you be more specific? #brandpositioning #brandposition #competitiveadvantage

Industry Experience Spotlight💡: Consumer Packaged Goods & Retail Recently, Limelight Insights partnered with a popular baby formula brand to conduct market research to help inform the company's positioning and branding. Through a series of focus groups, the experts at Limelight Insights were able to help assess how the brand could best communicate its value to inform product design, better understand their current and prospective consumers’ formula decision-making journey, establish which product benefits/claims to highlight to best reach intended audiences, and identify potential opportunities for brand expansion. Click here to learn more about this client success story, and reach out to the Limelight Insights team to learn how we can help your brand today: https://lnkd.in/ex6NTywh #industryexperience #clientwork #clientcasestudy #clientsuccessstory #casestudy #branding #brandstrategy #marketingstrategy #marketresearch #packagedgoods #consumergoods #retail