“Most executives think that what you charge determines your success. They're really focused on the number. In fact, who and how you charge determines your success.” - Dan Balcauski Dive deep into pricing strategies with Maxio CEO Randy Wootton and Dan Balcauski, Founder & Chief Pricing Officer of Product Tranquility, on this week’s episode of the SaaS Expert Voices podcast. On this episode, they discussed: 🔑 Aligning pricing with objectives: How to set pricing strategies that drive both revenue and profitability. 📊 Beyond the price tag: The critical importance of understanding who and how you charge to maximize success. 🤖 AI in pricing models: The emerging impact of AI and the shift towards outcome-based pricing. 🛠️ Pricing governance: Building robust frameworks and tools for continuous pricing optimization. Listen to the full episode here: https://lnkd.in/g2i8M86p #SaaSExpertVoices #SaaSGrowth #SaaSInsights #PricingStrategy #AI #ArtificialIntelligence
Expert Voices Episode 30: How to Transform Your Pricing Strategy with the Power of Value Conversations with Dan Balcauski
Dan Balcauski
1mo
Really enjoyed the conversation, Randy! Thanks for having me on, hope it's valuable for your audience!
Shawn Hamman Patrick Cheffins - not sure if you're still thinking pricing strategy but this may be worth a watch. Haven't watched it my self (yet) but plan to as it looks interesting.