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Breaking into MedTech? Here's what many innovation leaders miss before starting their first product development project: Most founders & leaders underestimate healthcare's complexity - especially in the U.S. Unlike consumer products, success in MedTech isn't just about building great solutions — it's about navigating a maze of regulations, stakeholders and systems. The key? Understanding that every "no" is a guardrail, not a roadblock. Success requires: • Healthcare knowledge • Strategic planning • Persistence through regulatory challenges • An experienced design firm that partners with you like an extension of your team with subject matter experts like Nova's Margaux Boyaval, VP Client Partnerships, Healthcare & Life-sciences Have questions about navigating healthcare complexity? Let's connect! Margaux Boyaval is headed to the 43rd Annual J.P. Morgan Healthcare Conference next week (January 13-16) in San Francisco. DM us if you'd like to meet in person or virtually ahead - or say hello@wearenova.com! ✅ Success = Understanding Healthcare + Strategic planning + Resilience + the right Partners ✅ #MedTech #HealthTech #Innovation

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