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🎉We’re thrilled to announce our first-ever event “The State of Influence: Navigating the Future of Influencer Marketing” in London! Discover the latest trends, strategies, and technologies with industry leaders and marketing experts. Engage in meaningful discussions, connect with peers, and gain insights that will empower you to leverage influencer marketing effectively. Event Highlights Include:     ✨  Keynote speeches from industry pioneers     💥  Panel discussions on pivotal marketing strategies     🌍  Exclusive networking opportunities and breakfast at 8 am, talks start at 9am     📈  A special report presentation by WeArisma Founder & CEO, Jenny Tsai, “ Ripple to Resonance: How the 3 degrees of Influence Drive Brand Evolution" Don't miss this opportunity to learn valuable insights to elevate your brand’s influence! Click the link below to register: https://lnkd.in/e8CyTwpU

Attention Beauty Brands! The Jing Daily X WeArisma Beauty Leaderboard for August is out now! This month, international giants made waves in China’s beauty market, with L'Oréal leading the pack! 🌟 💄 L'Oréal took the top spot with a staggering $14.7M in media value, driven by their powerhouse collaboration with Douyin influencers Guangdong Couple (@广东夫妇, who have an impressive 65.9M Douyin followers. Their partnership generated $14.5M in MV from just eight Douyin posts! 🚀 This dynamic duo previously achieved similar success with Proya, proving their impactful influence. ✨ SK-II followed, raking in $1.1M in MV, thanks to a Qixi Festival campaign featuring custom gift boxes. Celebrities like Zhang Zifeng played a key role in elevating the brand’s visibility during this cultural moment. 🌟 Clinique earned $866.6K in MV, with their strategic ambassador, Chinese actress, and singer, Guan Xiaotong (@关晓彤) leading the charge. Her post highlighting Clinique’s brightening products generated $264.8K in MV alone! On the local side: 🚀 Proya Cosmetics secured $3.6M in MV by teaming up with popular figures in the entertainment industry, including Chinese actress Zhang Ruonan (@章若楠). 🌸 Winona maintained its second-place position for the fourth consecutive month, with a MV of $1.8M, thanks to consistent support from trusted local influencers like Yuantuma (@原图妈). 💎 Aupres generated $1.3M in MV with just one post from Chinese actor Jia Nailiang, who commands 41.4 million followers on Douyin, (@贾乃亮). High-profile campaigns generate significant industry buzz while engaging celebrity fanbases, amplifying brand visibility, impact, and consumer trust. Want to uncover the full story behind these top performers and their winning strategies?  🔗 Click the link to dive into the full article! 👇 https://lnkd.in/ez-ytThJ #WeArismaXJingDaily #BeautyLeaderborad #LOreal #SKII #Clinique #Proya #Winona #Aupres  #MediaImpact #Wearisma #InfluencerMarketing #Influencers #InfluentialSources #Influence #InfluencerData #InfluencerAnalytics #DigitalMarketing

Notting Hill Carnival! 🥁🌴 This iconic London celebration has generated $34.7M in media value, 4k mentions, and a reach of 550.8M over the past five years. Beyond being one of the city’s most vibrant weekends celebrating culture, community, and connection, it’s a significant social and marketing event that draws millions of people from around the world. Understanding the cultural significance and the social dynamics of the carnival can provide valuable insights for brands looking to connect with diverse audiences. 🍍🎷 We’ve identified the top influential sources from the past five years that joined in the Notting Hill Carnival celebrations, contributing significantly to its media value. ✨ Adele 🌟 Media Value: $9.91M In 2020, Adele made headlines with an Instagram post celebrating the Notting Hill Carnival. It stirred up controversy, driving important conversations on cultural sensitivity. With a 10.83% engagement rate, it’s a reminder of the delicate balance public figures must strike when celebrating cultures beyond their own. ✨ Vogue 🌟 Media Value: $1.4M Vogue shared 4 posts on Notting Hill Carnival in the last 5 years. In 2022, they celebrated the festival’s return with stunning photography by Adama Jalloh, capturing the vibrant energy of the U.K.’s biggest street party. From kaleidoscopic costumes, floats carrying steel bands, to the beats of reggae and Afrobeats. ✨ The Guardian - $1.2M With 36 posts, The Guardian has been a consistent voice, capturing the Carnival’s essence through interviews with key figures like Lady Lee MBE and Uncle Niles. They’ve brought to life the stories of those who make this Carnival a true celebration of community. ✨ Nathalie Emmanuel 🌟 Media Value: $1.2M Of Saint Lucian and Dominican origins, Game of Thrones actress Nathalie Emmanuel has shown her Caribbean pride through multiple posts, especially in 2023, showing off her Carnival-inspired make-up and outfits, and highlights of the Carnival. ✨ Claira Hermet 🌟 Media Value: $798.7K In 2022 and 2023, influential source Claira brought the Notting Hill Carnival to life with 36 vibrant TikTok and Instagram posts. She gave us a backstage pass with interviews and personal glimpses into the electric energy and diverse atmosphere. ✨ GRMDaily 🌟 Media Value: $779.5K British music and entertainment platform GRMDaily has posted about Notting Hill Carnival more than 10 times across Instagram, TikTok and X in the last 5 years - ranging from videos of attendees to news about the Carnival. We can't wait for the 56th Notting Hill Carnival this weekend! 🎉 Excited to see which brand activations stand out and which influencers generate the most hype and excitement on social media. #NottingHillCarnival #Carnival2024 #CommunitySpirit #MediaImpact #Wearisma #InfluencerMarketing #Influencers #InfluentialSources #Influence #InfluencerData #InfluencerAnalytics #DigitalMarketing 

🌟 The 2024 Paris Olympics: Where Brands Won Gold!🌟 The Paris 2024 Olympics wasn't just about the athletes—it was a unique opportunity for brands to shine on a global stage! 🏆  This global event transformed into a golden opportunity for brands to capture attention and create unforgettable moments through earned media and cultural relevance. Our cutting-edge AI analytics have dived deep into the frenzy, revealing which brands soared and who captured the social media spotlight. 🚀 The results? Incredible engagement, explosive brand awareness, and a masterclass in leveraging cultural moments. 🏅 Top Brands at Paris 2024: A Snapshot 🏅 Nike: Leading in Earned Media Value 🏅 As a key partner of the Olympics, Nike dominated the Olympics with $238.8M in EMV, thanks to a powerful strategy centered on Olympic ambassadors and cultural storytelling. Icons like LeBron James drove 9.6M engagements and $21M EMV. Ambassadors, including newcomers like Carlos Alcaraz Garfia, contributed to a 77% rise in mentions and a 34% increase in engagements across 2nd and 3rd-degree impacts. adidas: A Strong Contender 🌟 Right behind Nike, Adidas leveraged its ambassadors for massive impact: 7.9M engagements, a reach of 347.8M, and $19.3M EMV. With stars like Pharrell Williams and Zinedine Zidane in their camp, Adidas excelled in visibility and influence, achieving impressive growth across the board. Samsung Electronics: Harnessing the Power of K-Wave 📱 Samsung capitalised on the global K-pop craze by teaming up with South Korean boyband TXT for an Olympic anthem, netting $42.3M EMV. The Galaxy Z Flip6 became the go-to device for capturing and sharing Olympic moments. Fenty Beauty: Elevating Inclusivity with Rihanna’s Star Power 💄 With an EMV of $12.7M, Fenty Beauty championed inclusivity by providing makeup kits and beauty tips to Olympic volunteers. Rihanna’s buzzworthy announcement of the Fenty x Paris 2024 collab sparked major engagement. Click below to grab your complimentary report on “The Impact of Cultural and Strategic Partnerships on Brand Engagement During the Olympics” ✨🏅 https://lnkd.in/eyZishfS

Attention Beauty Brands: Jing Daily X WeArisma Beauty Leaderboard for July is now live! In the article, we reveal the most successful international and local beauty brands in China by media value and the influencer strategies behind their success! As Qixi Festival, China’s Valentine’s Day, approaches, beauty brands are pulling out all the stops! 🌟 From exclusive gift boxes to innovative collaborations, find out which beauty brands are generating the most online buzz this July in China. 💖✨ 🔍 SK-II led with $1.8M in media value, fueled by custom Qixi gift boxes and the buzz around Karen Mok’s return as brand ambassador after 18 years, highlighting cultural relevance and celebrity power in boosting brand impact. 💄NARS Cosmetics generated $591.3K in media value by teaming up with a top local influencer. A giveaway for NARS Cosmetics lip gloss drove major engagement, followed by a winner reveal —a winning strategy for cultivating share of voice! 🎮 Guerlain earned $555.3K in media value from a high-impact Douyin post by influencer Yuanshen (@原神), who has 8.6M followers. The post highlighted Guerlain’s collaboration with Genshin Impact, tapping into China’s booming $16.5 billion ACG market. Local stars like Chando, Winona, and Proya Cosmetics are also making waves. 🚀 Chando tops the local leaderboard with $6.2M in media value, thanks to a high-impact partnership with the Chen Family on Douyin who drove $5.6M in media value with five posts on July 23. With 41M followers and averaging a media value of $1.1M per post, their multi-post strategy boosted Chando’s visibility and engagement. 🌟 Winona follows with $2.6M in media value, fueled by strategic local influencer collaborations and tapping into culturally valued beauty trends, such as fair skin, which deeply connect with Chinese audiences. ✨ Proya Cosmetics soared with $2.2M in media value thanks to 82 influencer mentions. Peak media value hit on July 27, with Yuantuma who, with 10.9 million Weibo followers, generated $78.2K in media value from a single post about the brand, showcasing her major impact on brand visibility.  Want to uncover the full story behind these top performers and their winning strategies? 🔗 Click the link to dive into the full article! 👇 https://lnkd.in/gkZfFthg

🌟✨ Paris took fashion to new heights last Friday with the Opening Ceremony of the 2024 Olympic Games! Fashion brands saw an incredible $82.4M in media value. Here’s a look at the top players: 🌟📸 Louis Vuitton led the way with a remarkable $31.5M media value and 10.8M engagements. Vogue contributed $12M of that by covering the Prelude at Fondation Louis Vuitton with stars like Zendaya, Tyla, Novak Djokovic, and Jeremy Allen White. 💚✨ A highlight was Cynthia Erivo’s green Louis Vuitton gown, which generated $2.2M in media value through Vogue's Instagram post. 🌟🎤 Christian Dior Couture also made a huge impact with $27.3M in media value. Lady Gaga, in a stunning Dior Haute Couture gown, led with $6M in media value. 🗼✨ Celine Dion closed the ceremony on the Eiffel Tower terrace in a Dior Haute Couture dress, a masterpiece that took over 1,000 hours to create, and generated $4.1M in media value on Instagram. 🌟🇺🇸 Ralph Lauren, designer of Team USA's parade uniforms, brought in $9.4M in media value and sparked major buzz. 🥂✨ The celebration continued at Ralph’s restaurant in Paris, where influencer Emma Chamberlain added $1.6M in media value and French press favourite Gala France generated $1M covering the event. Stay tuned for more Olympic coverage! #Paris2024 #Olympics #OpeningCeremony #WeArisma #LouisVuitton #Vogue #Dior #LadyGaga #CelineDion #RalphLauren #MediaValue #InfluencerImpact 

WeArisma had the pleasure of attending the Vogue Business Panel discussion at Soho House yesterday, focusing on diversity and gender equality in fashion. A huge thank you to Vogue Business and Kirsty McGregor for hosting such an inspiring event, and to the panellist Amy Powney for sharing her opinion, experiences and advice. We pride ourselves on being a diverse team lead by a female CEO. Excited to bring these fresh insights to our work and continue driving innovation in the luxury fashion industry. #VogueBusiness #SohoHouse #WeArisma #Fashion #Diversity #GenderEquality #Innovation

🎉 This Pride Month, the beauty and fashion industries united for love, acceptance, and pride 🌈. Influential voices that resonated with the LGBTQIA+ community, drove a media value of $5.3M and an engagement rate of 16.6M 🤯, showcasing the power of solidarity. Here are the top moments in social media that had a meaningful impact on beauty 💄this Pride Month: ✨Irina Shayk 🌟Media Value: $692.6K Irina Shayk at the Grand Opening of the Stonewall National Monument Visitor Center. The fashionista showed her support for the LGBTQIA+ community center wearing Pat McGrath Real. 💖 ✨Olivia Ponton 🌟Media Value: $342.1K Olivia Ponton danced into Pride Month with Marc Jacobs Fragrances, celebrating love and inclusivity. Her TikTok content achieved an impressive engagement rate of 97.83%! 💃 ✨Coyle Twins 🌟Media Value: $266K The Coyle Twins added glamour and creativity to Pride Month as they got ready to go to the Posse LA Pride party, using products from Smashbox Cosmetics, Wet n Wild Beauty, Tarte Cosmetics, Patrickta, and Fenty Beauty to express their identity through drag makeup, showcasing the importance of creative self-expression. 👄 ✨Alice King 🌟Media Value: $230.3K Alice King created Pride flag-inspired makeup looks using Anastasia Beverly Hills, Nyx Cosmetics, and Elf Cosmetics, celebrating diversity and inclusivity. 🎨 ✨Philosofay 🌟Media Value: $228.1K Philosofay created 9 pieces of content on Instagram, celebrating her queer identity through beauty looks inspired by Bowie and Lana Del Ray, embracing an avant-garde aesthetic. She featured beauty brands like Rude Cosmetics, Inc., Maybelline New York, Made by Mitchell, and Barry M Cosmetics. Together, these posts generated an impressive 10.96% engagement rate! 💄 Here are some of the influential sources and top moments that made a meaningful impact in fashion this Pride Month: ✨ Paris Hilton 🌟Media Value: $372.3K Paris Hilton sponsored a fabulous closet renovation at the LGBT Center in Los Angeles, giving homeless LGBT+ youth access to new clothing from fashion brands like Fabletics. 👗 ✨ Emma Johnson 🌟Media Value: $75.1K Emma Johnson brought fun and color to Pride Month by styling rainbow-themed outfits on TikTok and Instagram, featuring fashion brands Damson Madder, Topshop, Motel Rocks, Nike, Zara, and ASOS.com. 🌈 These insights highlight the impactful moments and influential voices of Pride Month, offering inspiration for future campaigns. Let's continue to create meaningful and inclusive experiences that resonate with the LGBTQIA+ community.

🚀 Exciting news! We’ve been featured in Marketing Tech News – a news outlet providing digital marketing insights and industry analysis – highlighting how our newest AI-powered visual search tool is helping brands and agencies discover influential sources. Our groundbreaking tool goes beyond simple keyword searches by applying visual analysis to influential sources’ content to identify featured items, traits, people, text in images, and more. As AI developments transform the marketing landscape, especially with Google's Generative AI in search, brand discoverability will face challenges. Word of mouth and influencer marketing will thus become crucial as analysts predict up to a 40% decrease in direct traffic to websites. Leveraging our AI-powered visual search tool, brands and agencies are now empowered to: 🔍 Find and partner with influencers celebrating life events that align with brands and products.  🌍 Ensure influencer communities are diverse and inclusive.  💁 Deliver striking visual consistency across all social and influencer campaigns. 🤖 Identify the right influencers for successful cross-brand collaborations. 👀 Gain insights into competitor visual influencer strategies to maintain a competitive edge in the market. Read more here!  https://lnkd.in/e5twDpUX #WeArisma #MarketingTechNews #MarketingInnovation #AIPowered #VisualSearch #AIVisualSearch #InfluencerMarketing #MarketingStrategy #TechNews #BrandGrowth #AIinMarketing #DigitalMarketing #FutureOfMarketing #MarketingTools #SocialMediaInfluence

🌟 Our monthly beauty leaderboard with Jing Daily is live! China’s largest mid-year shopping festival (618) took place this month and beauty brands are boosting their online presence. 🇨🇳 Local stars: 🌟 Proya Cosmetics dominated the 618 beauty buzz with a record-breaking $12.6M media value! The Guangdong couple (@广东夫妇) contributed $10.6M through 6 Douyin livestreams, showcasing the power of consistent mentions during events like 618. 🌟 Winona earned $1.4M in media value. Blogger Yuantuma (@原图妈) mentioned Winona 10 times, emphasising the importance of strong influencer relationships 👀. 🌟 Chando generated $520.4K in media value. Influencer Yizhi Jingzhu (@一只静猪) highlighted Chando skincare on Douyin, highlighting skincare and beauty standards in the Chinese beauty market. 🌐 International leaders: 🌟 SK-II achieved $3.8M in media value this month 🤯. The Guangdong couple's Douyin livestream from a SK-II counter across the 618 festival generated $3.5M, reinforcing SK-II's leadership in China. 🌟 Fenty Beauty earned $1.2M. Influencers Ma Baoer (@马宝儿) and Xuanzi Freya (@弦子Freya) showcased product diversity and inclusivity. 🌟 Shiseido earned $923.1K. Actress Liu Yifei's Weibo post generated $601.7K, highlighting the impact of high-reach local influencers. Discover more about these winning strategies and the influential sources driving beauty brand success in the competitive Chinese market. Read more here! https://lnkd.in/gmX35Yp8 #jingdaily #wearisma #influencermarketing #influencers #influencersources #influence #influencerdata #influenceranalytics #digitalmarketing #SK-II #shiseido #fentybeauty #winona #proya #chando