WeArisma

Victoria’s Secret & Co. is “so back!” as major press outlets highlight the success of the new show, which has already earned 40.6 million engagements and $38.4 million in Earned Media Value (EMV)—and the numbers continue to rise. Coverage from influential publications like Vogue, Interview Magazine, Hypebae, and Bustle Media generated 83% of total engagement. In this new chapter, the brand is embracing inclusivity and diversity, reflecting the evolving expectations of today’s consumers. The #VSFS24 showcased this commitment by featuring transgender models Alex Consani, Valentina Sampaio, and body-positive advocate Ashley Graham. This inclusive approach positions Victoria’s Secret as more in tune with modern values, highlighting that without such a shift, legacy brands risk losing cultural relevance and consumer loyalty. Gigi Hadid’s return on the Victoria's Secret runway generated the widest echo, reaching an impressive 126 million people and accounting for 35% of the show's total online mentions. Other key contributors included Adriana Lima with 124 million exposures, Tyra Banks with 118 million, and Bella Hadid with 111 million. Emerging talent Alex Consani also made waves, generating 12 million engagements and $2 million in EMV. The music lineup played a significant role as well, featuring Tyla, Blackpink's Lisa, and Cher. Lisa accounted for 43% of total mentions, generating 1.2 million engagements and $3.8 million in EMV. Cher's nostalgic performances captured even more attention, earning 1.6 million engagements and $4 million in EMV, showcasing our ongoing fascination with iconic artists. By leveraging a mix of digital platforms, streaming services like Prime Video & Amazon MGM Studios, and traditional media, #VSFS24 reached over 126 million people, highlighting the importance of a diverse engagement strategy. The return of Victoria's Secret coincided with TikTok's rise, which magnifies pop culture moments and contributed 81% of overall interactions, outperforming Instagram. With a new direction and a commitment to inclusivity, Victoria's Secret is redefining its legacy and reconnecting with a diverse audience in today’s dynamic cultural landscape. #WeArismaData #VictoriasSecret #VictoriasSecretShow #InfluencerMarketing #MarketingAnalytics

🌟 Milan & Paris Fashion Week SS25: Discover the Brand Impact, Engagement, Global Star Power, and Unforgettable Moments! 🌟 Fashion Weeks may have concluded, but its impact is still resonating! Let’s dive into the standout brands and influencers this season, powered by WeArisma's data. 🇮🇹 Milan Fashion Week SS25: ✨ Prada Group stole the show, taking 1st place for both engagement and earned media value (EMV). The brand’s success was largely driven by South Korean ambassadors ENHYPEN and Jaehyun, who together generated 52% of Prada’s total engagement. ✨ Gucci followed closely, racking up $52M in EMV, with BTS’s Jin making his highly anticipated debut as the Maison’s newest ambassador! His appearance caused a media storm, particularly in Korea and Japan. Meanwhile, Thai star Kanawut added 6.2M in engagement through Instagram, showing Gucci’s ability to draw in regional celebrity power from across the globe. ✨ Versace came in 3rd, thanks to a mix of ‘90s nostalgia and global talent. Indian star Rashmika Mandanna was the top performer for Versace, generating $7.1M in media value with her front-row appearance. Hwang Hyunjin, Versace’s house ambassador from South Korea, added $4.9M of media value, solidifying the brand’s cross-cultural appeal. 🇫🇷 Paris Fashion Week SS25: ✨ Christian Dior Couture was the ultimate Fashion Week winner, topping both engagement and media value with $79.4M. Nam Joo-hyuk, making his first public appearance post-military service, was the show’s biggest surprise, surpassing even Jisoo Kim in engagement. His return was a major talking point across social media, enabling a contribution of $14M to Christian Dior Couture’s total media value. ✨ SCHIAPARELLI made waves with Kylie Jenner as their top performer, generating $13M in EMV from nearly 10M engagements. Kendall Jenner also helped fuel the buzz with $9.9M EMV, while supermodels Adriana Lima and Candice Swanepoel brought timeless power to the event. ✨ Valentino had one of the most anticipated debuts of the season with Alessandro Michele at the helm. Most of Valentino's coverage came from press, drawn by the star-studded guest list that included Freen, Harry Styles, Salma Hayek, Damiano from Måneskin, and Andrew Garfield, alongside curiosity about the new collection. From K-pop stars driving global engagement and EMV to star-studded guest lists, Milan and Paris Fashion Weeks SS25 showcased the transformative impact of global celebrity influence. #ParisFashionWeek #MilanFashionWeek #ParisFashionWeekSS25 #MilanFashionWeekSS5 #ParisFashionWeekData #MilanFashionWeekData #SS25 #WeArisma #InfluencerMarketing #Prada #Gucci #Versace #Dior #Schiaparelli #Valentino

🎥 Looking back at The State of Influence: Navigating the Future of Influencer Marketing 🎉 Last week’s event was absolutely unforgettable, and now it’s time to experience the best moments all over again! Check out our video trailer capturing the energy, excitement, and incredible memories we made together. 🎉 👇 Watch the trailer below and let us know your favourite part in the comments! A special thank you to Hugh Derrick, Augustin Letellier, Christopher Suarez, Abigail Wood, Jackie Eyewe, Emma Usher, Maddie Forman, Jenny T. and David Woods & all the attendees and team members that made this event memorable! 🎬 #EventHighlights #WeArismaAura #WeArisma #StateOfInfluence #InfluencerMarketing #BrandStrategy #FutureOfInfluence #PowerofInfluence

🚀 Exciting News: WeArisma Aura is now live! 🚀 We’re thrilled to introduce WeArisma Aura, our cutting-edge platform designed to take your influencer marketing strategies to the next level. We’ve reimagined how brands can harness the power of influencers and created a product that doesn’t just monitor metrics but transforms how you engage, optimise, and grow your brand’s impact. ✨ What makes WeArisma Aura different? ✨ 🌍 Ripple: Go beyond direct partnerships and understand the true earned impact of your campaigns as they spark conversations and create organic engagement across the globe. 💡Resonance: Gain deep insights into the sentiment and perception of your campaigns. Identify the influencers, content, and messages that truly connect with your audience to build more meaningful relationships. 📈 Brand Growth: Aura doesn’t just track the past; it predicts future success. With powerful predictive analytics, you can adjust and refine campaigns before they launch to ensure maximum impact. We’re thrilled to embark on this journey with you! Ready to take your influencer marketing to the next level? 👉 Try WeArisma Aura today! https://lnkd.in/ewJPKmY9 #WeArismaAura #InfluencerMarketing #BrandGrowth #PredictiveAnalytics #MarketingInnovation #CampaignSuccess

🌟 Innovation, Growth, Connection, and What’s Next! 🌟 Tuesday was a special day for WeArisma, as our CEO, Jenny T., introduced #WeArismaAura—the most advanced Influencer Marketing and Analytics platform at our very FIRST event, ‘The State of Influence: Navigating the Future of Influencer Marketing.’ Alongside the reveal of #WeArismaAura, we enjoyed an incredible morning filled with insightful conversations and innovative discussions poised to shape the future of influencer marketing. ✨ Event Highlights: eatbigfish's Hugh Derrick talked about The Cost of Dull 🥱… and the conversation was everything but dull 😄 🎨 Mastering Brand Identity: With SANDRO CMO Augustin Letellier, Founder of Ziggurat Ventures, Christopher Suarez and Hugh Derrick partner at eatbigfish was insightful as they shared key strategies on how to cultivate and expand brand influence, especially to a younger demographic. Primark’s Talent Manager, Abigail Wood, RunRagged Media Co-Founder, Emma Usher and The Marketing Director of the UK arm of the legendary record label 0207 Def Jam, Jackie Eyewe explored Navigating Influencer Partnerships, ROI, and of course a #bratsummer and #demure winter. 💁 Our final highlight was “The Power of Authenticity” From a creator's perspective. Influencers Leoni Joyce and Benji Park highlighted the importance of authentic creator-brand collaborations in today’s evolving digital landscape. And Maddie Forman, from TikTok Shop discussed the recent evolution of TikTok where almost everyone in the room had purchased an item from the platform. 🤯 A huge thank you to all our speakers and guests for making this a truly memorable event. #WeArismaAura is just the beginning—we’re excited to continue this journey with you. #WeArismaAura #StateOfInfluence #InfluencerMarketing #BrandStrategy #Authenticity #RealTimeAnalytics #NewProductLaunch #FutureOfInfluence #PowerofInfluence #Community

🎉We’re thrilled to announce our event “The State of Influence: Navigating the Future of Influencer Marketing” in London! Discover the latest trends, strategies, and technologies with industry leaders and marketing experts. Engage in meaningful discussions, connect with peers, and gain insights that will empower you to leverage influencer marketing effectively. Event Highlights Include:     ✨  Keynote speeches from industry pioneers     💥  Panel discussions on pivotal marketing strategies     🌍  Exclusive networking opportunities and breakfast at 8 am, talks start at 9am     📈  A special report presentation by WeArisma Founder & CEO, Jenny Tsai, “Ripple to Resonance: How the 3 degrees of Influence Drive Brand Evolution" Don't miss this opportunity to learn valuable insights to elevate your brand’s influence! Click the link below to register: https://lnkd.in/e8CyTwpU

A new look, a new feel, a new WeArisma... We’re introducing our new identity as we step into the future of influence. This isn’t just a rebrand; it’s a bold leap forward, showcasing the advanced capabilities we’re unlocking for brands worldwide. 🌍 Our new branding signifies our evolution and continued commitment to delivering even more powerful insights. This transformation marks the beginning of an exciting new chapter for us and our partners. Together, we’re not just part of the influencer marketing landscape—we’re defining its future. Get ready for launch 🚀 October 15. #WeArisma #BrandEvolution #InfluencerMarketing #Growth #StrategicInsights #DataDrivenSuccess #PowerInInfluence #Brand #NewEra #Innovation #Bold

🎉We’re thrilled to announce our event “The State of Influence: Navigating the Future of Influencer Marketing” in London! Discover the latest trends, strategies, and technologies with industry leaders and marketing experts. Engage in meaningful discussions, connect with peers, and gain insights that will empower you to leverage influencer marketing effectively. Event Highlights Include:     ✨  Keynote speeches from industry pioneers     💥  Panel discussions on pivotal marketing strategies     🌍  Exclusive networking opportunities and breakfast at 8 am, talks start at 9am     📈  A special report presentation by WeArisma Founder & CEO, Jenny Tsai, “Ripple to Resonance: How the 3 degrees of Influence Drive Brand Evolution" Don't miss this opportunity to learn valuable insights to elevate your brand’s influence! Click the link below to register: https://lnkd.in/e8CyTwpU

Attention Beauty Brands! The Jing Daily X WeArisma Beauty Leaderboard for August is out now! This month, international giants made waves in China’s beauty market, with L'Oréal leading the pack! 🌟 💄 L'Oréal took the top spot with a staggering $14.7M in media value, driven by their powerhouse collaboration with Douyin influencers Guangdong Couple (@广东夫妇, who have an impressive 65.9M Douyin followers. Their partnership generated $14.5M in MV from just eight Douyin posts! 🚀 This dynamic duo previously achieved similar success with Proya, proving their impactful influence. ✨ SK-II followed, raking in $1.1M in MV, thanks to a Qixi Festival campaign featuring custom gift boxes. Celebrities like Zhang Zifeng played a key role in elevating the brand’s visibility during this cultural moment. 🌟 Clinique earned $866.6K in MV, with their strategic ambassador, Chinese actress, and singer, Guan Xiaotong (@关晓彤) leading the charge. Her post highlighting Clinique’s brightening products generated $264.8K in MV alone! On the local side: 🚀 Proya Cosmetics secured $3.6M in MV by teaming up with popular figures in the entertainment industry, including Chinese actress Zhang Ruonan (@章若楠). 🌸 Winona maintained its second-place position for the fourth consecutive month, with a MV of $1.8M, thanks to consistent support from trusted local influencers like Yuantuma (@原图妈). 💎 Aupres generated $1.3M in MV with just one post from Chinese actor Jia Nailiang, who commands 41.4 million followers on Douyin, (@贾乃亮). High-profile campaigns generate significant industry buzz while engaging celebrity fanbases, amplifying brand visibility, impact, and consumer trust. Want to uncover the full story behind these top performers and their winning strategies?  🔗 Click the link to dive into the full article! 👇 https://lnkd.in/ez-ytThJ #WeArismaXJingDaily #BeautyLeaderborad #LOreal #SKII #Clinique #Proya #Winona #Aupres  #MediaImpact #Wearisma #InfluencerMarketing #Influencers #InfluentialSources #Influence #InfluencerData #InfluencerAnalytics #DigitalMarketing

Notting Hill Carnival! 🥁🌴 This iconic London celebration has generated $34.7M in media value, 4k mentions, and a reach of 550.8M over the past five years. Beyond being one of the city’s most vibrant weekends celebrating culture, community, and connection, it’s a significant social and marketing event that draws millions of people from around the world. Understanding the cultural significance and the social dynamics of the carnival can provide valuable insights for brands looking to connect with diverse audiences. 🍍🎷 We’ve identified the top influential sources from the past five years that joined in the Notting Hill Carnival celebrations, contributing significantly to its media value. ✨ Adele 🌟 Media Value: $9.91M In 2020, Adele made headlines with an Instagram post celebrating the Notting Hill Carnival. It stirred up controversy, driving important conversations on cultural sensitivity. With a 10.83% engagement rate, it’s a reminder of the delicate balance public figures must strike when celebrating cultures beyond their own. ✨ Vogue 🌟 Media Value: $1.4M Vogue shared 4 posts on Notting Hill Carnival in the last 5 years. In 2022, they celebrated the festival’s return with stunning photography by Adama Jalloh, capturing the vibrant energy of the U.K.’s biggest street party. From kaleidoscopic costumes, floats carrying steel bands, to the beats of reggae and Afrobeats. ✨ The Guardian - $1.2M With 36 posts, The Guardian has been a consistent voice, capturing the Carnival’s essence through interviews with key figures like Lady Lee MBE and Uncle Niles. They’ve brought to life the stories of those who make this Carnival a true celebration of community. ✨ Nathalie Emmanuel 🌟 Media Value: $1.2M Of Saint Lucian and Dominican origins, Game of Thrones actress Nathalie Emmanuel has shown her Caribbean pride through multiple posts, especially in 2023, showing off her Carnival-inspired make-up and outfits, and highlights of the Carnival. ✨ Claira Hermet 🌟 Media Value: $798.7K In 2022 and 2023, influential source Claira brought the Notting Hill Carnival to life with 36 vibrant TikTok and Instagram posts. She gave us a backstage pass with interviews and personal glimpses into the electric energy and diverse atmosphere. ✨ GRMDaily 🌟 Media Value: $779.5K British music and entertainment platform GRMDaily has posted about Notting Hill Carnival more than 10 times across Instagram, TikTok and X in the last 5 years - ranging from videos of attendees to news about the Carnival. We can't wait for the 56th Notting Hill Carnival this weekend! 🎉 Excited to see which brand activations stand out and which influencers generate the most hype and excitement on social media. #NottingHillCarnival #Carnival2024 #CommunitySpirit #MediaImpact #Wearisma #InfluencerMarketing #Influencers #InfluentialSources #Influence #InfluencerData #InfluencerAnalytics #DigitalMarketing