Hello from NYC! The WellBiz Brands® team is at this year’s IFE representing incredible brands in the WellBiz portfolio. Visit booth #813 to learn more about beginning your investment journey.
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Did you know? According to Brand Finance, 82% of investors consider a strong brand a crucial factor in their investment decisions. At ABIG, we're passionate about helping organizations succeed through brand development. Explore our services at ABIGHealth.com to learn more. #InvestmentInsights #BrandValue #BusinessSuccess #ABIGHealth #BrandDevelopment
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Heads-up sustainability businesses! Here’s how to align your business impact objectives with the people you want to share your brilliant ideas with. There’s a bunch of important principles to get right in order to resonate with an audience and create meaningful long-term impact. Over the next few weeks I’ll share the thoughts and methodology we use at Make Tomorrow™ to build strong sustainable brands like Intellihub Group, Biome Capital Partners and Atomic Oncology Its about creating a clear vision & strategy that customers and colleagues understand, connect with and love so much they will advocate for. Sounds easy? It’s not, obviously. But if we break it down into its critical component parts it can be shaped into a compelling story that the people you want can get on board with. I’ll be doing my best to keep it interesting and fun as there’s enough dry strategic blah out there! Love to hear your thoughts. #Sustainablebranding #branding #brandstrategy #brandingforimpact #businessbranding #design
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Managing Partner picsters.tv, Founder shifter Consulting & Green Consultant, Speaker Green Filming and Producing, Podcast Host shifter // What if the advertising industry changed to serve a prosperous future?
🌱 Exciting News! 🌱 We are thrilled to introduce shifter Consulting, our innovative consultancy dedicated to transforming the advertising industry through sustainable practices and green production. In a world where conscious consumerism is on the rise, Shifter is here to help brands not only tell compelling stories but also ensure those stories are rooted in sustainability. We believe in the power of green storytelling to inspire change and foster a deeper connection between brands and their audiences. Here's what we bring to the table: 🔄 Sustainable Advertising: We craft advertising strategies that prioritize eco-friendly practices without compromising on creativity and impact. 🌍 Green Production: From pre-production to post-production, our green production services ensure every step of your project minimizes environmental impact. 📖 Green Storytelling: Our expert team helps brands develop narratives that resonate with today’s eco-conscious consumers, making sustainability a core part of your brand story. Join us on this journey to make advertising more sustainable and impactful. Together, we can shift the narrative towards a better future. 🌿 Ready to make the shift? Connect with us today to learn how Shifter can help your brand lead the way in sustainable advertising. https://lnkd.in/e9aAM9-J #SustainableAdvertising #GreenProduction #GreenStorytelling #EcoFriendly #Shifter #Sustainability #Advertising #Branding #Marketing #GreenMarketing #ConsciousConsumerism #EnvironmentalImpact #Innovation #GreenFuture #picsters #shifthappens
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Senior Digital Marketing Professional with 12+ Years of Experience in Marketing Strategy, B2B Marketing, Growth Marketing, and Live Events
The agenda is here! See you at The Lead Summit 2024, the future of brand to consumer.
Have you seen the agenda? Have you seen the speakers? The 2024 Agenda is here! This agenda is PACKED with actionable insight, delivered through case studies, roundtable discussions, workshops, vision talks, the AI Showcase, hosted meetings, the Innovation Village, and more. First 40 Speakers Include: - Juliette Arnaud, Director of Enterprise Applications, Supreme - Melissa Ben-Ishay, Co-Founder and CEO, Baked by Melissa - Koral Chen, SVP, SMAC Entertainment/Michael Strahan Brand/WEAR by Erin Andrews - Allison Ellsworth, Founder and Chief Brand Officer, Poppi - Mark Katz, Chief Operating Officer/Chief Financial Officer, Vera Wang Group - Ben Mand, CEO, Guayakí Yerba Mate - Ramy Sharp, Founder and CEO, Ramy Brook - Emmett Shine, Co-Founder & Chief Creative Officer, Pattern Brands - David Ting, Chief Technology Officer & Global General Manager, Zenni Optical - Melissa Worth, SVP, Americas, New Balance - Jed Berger, President, Kenneth Cole Productions - Katia Berlin VP, Strategy and Transformation, APP Group / Mackage - Dave Canfield, VP, Strategy, Americas, Calvin Klein - Adriana Carrig, CEO & Founder, Little Words Project - Vivian Chang, Head of DTC Practice, Clorox - Quynh Dang, VP, Brand Marketing, Nanit - Henry Davis, CEO, Sakara Life - Mike Dupuis, CDO, SPARC Group LLC - Lynda Fisher, Chief Revenue Officer, Rowan - Ron Ijack, SVP, Head of Information Technology, Roots - Nadine KHEIRALLAH, SVP, Global Retail, Fresh - Susan J. Kim, CEO, Kopari - Giovanni L., VP Global Retail Development, Rothy's - Linda Li Steiner, Head of Customer Activation & Marketing, H&M Americas, H&M - Barry McGeough, GVP, Innovation, AmeriCo. Group - Ellie Off, VP, Brand, Marketing, & Innovation, Every Man Jack - Chris Peña, GVP, Consumer Technologies, PVH - Bruce Smith, Founder & CEO, Hydrow - Dani Tan, VP, Digital Merchandising and Product Marketing, GM Ecommerce, Authentic Brands Group - Jeanelle Teves, Chief Commercial Officer, Bugaboo - Lisa Sloan Walker, President – Jewelry Services, Signet Jewelers - Heather Wilberger, CTO & CIO, VINCE - Jon Zeiders, President, Staud - Kate Kenner Archibald, CMO, Dash Hudson - David Baker, Chief Digital Officer, Beekman1802 - Cyntia Leo, Head of Brand Marketing, Urban Outfitters - Ashley Murphy, VP, Consumer Marketing, Rare Beauty - PJ Oleksak, CEO, Nuts. com - Nandika Suri, VP, Global CRM, Loyalty & Personalization, Under Armour - Douglas Weiss, SVP, Digital and Ecommerce, WHP-Global View the agenda, and register here: https://lnkd.in/gjyCSa_v Prices increase April 19th! See you July 10-11 in NYC.
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A brand investment story in three parts → by people who know the deal. Need I say more? Take a minute and read the report below from Peter and Jon. It's the most effective perspective on the importance of brand investment I've seen in years. It's clear, factually backed, statistically driven, and passionately written. 👏 𝗙𝗶𝗻𝗱 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/ehMd3kgw Shout out to these fine fellows for their spot on perspectives Erik Jacobson, Peter Weinberg, Jon Lombardo
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At What If Media Group, we answer obstacles with breakthroughs. It's our mantra and our mindset. We commit ourselves to innovation on behalf of the world's leading brands. We renounce the known because a breakthrough is not just possible ... it's necessary. Find out how we can help you BREAK THROUGH: https://lnkd.in/eruFA6SH #WhatIfMediaGroup #PerformanceMarketing #Breakthrough
What If Media Group: #Breakthrough!
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Have you seen the agenda? Have you seen the speakers? The 2024 Agenda is here! This agenda is PACKED with actionable insight, delivered through case studies, roundtable discussions, workshops, vision talks, the AI Showcase, hosted meetings, the Innovation Village, and more. First 40 Speakers Include: - Juliette Arnaud, Director of Enterprise Applications, Supreme - Melissa Ben-Ishay, Co-Founder and CEO, Baked by Melissa - Koral Chen, SVP, SMAC Entertainment/Michael Strahan Brand/WEAR by Erin Andrews - Allison Ellsworth, Founder and Chief Brand Officer, Poppi - Mark Katz, Chief Operating Officer/Chief Financial Officer, Vera Wang Group - Ben Mand, CEO, Guayakí Yerba Mate - Ramy Sharp, Founder and CEO, Ramy Brook - Emmett Shine, Co-Founder & Chief Creative Officer, Pattern Brands - David Ting, Chief Technology Officer & Global General Manager, Zenni Optical - Melissa Worth, SVP, Americas, New Balance - Jed Berger, President, Kenneth Cole Productions - Katia Berlin VP, Strategy and Transformation, APP Group / Mackage - Dave Canfield, VP, Strategy, Americas, Calvin Klein - Adriana Carrig, CEO & Founder, Little Words Project - Vivian Chang, Head of DTC Practice, Clorox - Quynh Dang, VP, Brand Marketing, Nanit - Henry Davis, CEO, Sakara Life - Mike Dupuis, CDO, SPARC Group LLC - Lynda Fisher, Chief Revenue Officer, Rowan - Ron Ijack, SVP, Head of Information Technology, Roots - Nadine KHEIRALLAH, SVP, Global Retail, Fresh - Susan J. Kim, CEO, Kopari - Giovanni L., VP Global Retail Development, Rothy's - Linda Li Steiner, Head of Customer Activation & Marketing, H&M Americas, H&M - Barry McGeough, GVP, Innovation, AmeriCo. Group - Ellie Off, VP, Brand, Marketing, & Innovation, Every Man Jack - Chris Peña, GVP, Consumer Technologies, PVH - Bruce Smith, Founder & CEO, Hydrow - Dani Tan, VP, Digital Merchandising and Product Marketing, GM Ecommerce, Authentic Brands Group - Jeanelle Teves, Chief Commercial Officer, Bugaboo - Lisa Sloan Walker, President – Jewelry Services, Signet Jewelers - Heather Wilberger, CTO & CIO, VINCE - Jon Zeiders, President, Staud - Kate Kenner Archibald, CMO, Dash Hudson - David Baker, Chief Digital Officer, Beekman1802 - Cyntia Leo, Head of Brand Marketing, Urban Outfitters - Ashley Murphy, VP, Consumer Marketing, Rare Beauty - PJ Oleksak, CEO, Nuts. com - Nandika Suri, VP, Global CRM, Loyalty & Personalization, Under Armour - Douglas Weiss, SVP, Digital and Ecommerce, WHP-Global View the agenda, and register here: https://lnkd.in/gjyCSa_v Prices increase April 19th! See you July 10-11 in NYC.
View Agenda | The Lead Summit 2024
https://summit.the-lead.co
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Is brand #management a topic for the boardroom? Absolutely! Brands have enormous power, offering orientation and familiarity for customers. At the same time, companies are advised to constantly reinvent and #innovate their #branding to remain relevant against the backdrop of a fast-moving market environment. It is a balancing act that needs to be mastered. A must-read for C-level and all marketers—check it out: https://bit.ly/48q0qqo Author: Victor Graf Dijon von Monteton
The power of brands - Kearney
kearney.com
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Exiting news David Kettner! As founders of a successful advertising company, I strongly believe you are the right people to change the way of producing for the better. With an insightful view and more than a decade of experience around the globe, I am looking forward to learning more about your new concepts, ideas, products, and services and, most importantly, guidance to all stakeholders involved on how they can contribute to making movies and advertisements greener. 🍃
Managing Partner picsters.tv, Founder shifter Consulting & Green Consultant, Speaker Green Filming and Producing, Podcast Host shifter // What if the advertising industry changed to serve a prosperous future?
🌱 Exciting News! 🌱 We are thrilled to introduce shifter Consulting, our innovative consultancy dedicated to transforming the advertising industry through sustainable practices and green production. In a world where conscious consumerism is on the rise, Shifter is here to help brands not only tell compelling stories but also ensure those stories are rooted in sustainability. We believe in the power of green storytelling to inspire change and foster a deeper connection between brands and their audiences. Here's what we bring to the table: 🔄 Sustainable Advertising: We craft advertising strategies that prioritize eco-friendly practices without compromising on creativity and impact. 🌍 Green Production: From pre-production to post-production, our green production services ensure every step of your project minimizes environmental impact. 📖 Green Storytelling: Our expert team helps brands develop narratives that resonate with today’s eco-conscious consumers, making sustainability a core part of your brand story. Join us on this journey to make advertising more sustainable and impactful. Together, we can shift the narrative towards a better future. 🌿 Ready to make the shift? Connect with us today to learn how Shifter can help your brand lead the way in sustainable advertising. https://lnkd.in/e9aAM9-J #SustainableAdvertising #GreenProduction #GreenStorytelling #EcoFriendly #Shifter #Sustainability #Advertising #Branding #Marketing #GreenMarketing #ConsciousConsumerism #EnvironmentalImpact #Innovation #GreenFuture #picsters #shifthappens
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Part 2 in the Sustainable Brand Strategy 101 series. Heads-up sustainability businesses! Here’s how to align your business objectives with the people you want to share your brilliant ideas with. There’s a bunch of important principles to get right in order to resonate with an audience and create meaningful long-term impact. Over the next few weeks I’ll share the thoughts and methodology we use at Make Tomorrow™ to build strong sustainable brands like Intellihub Group, Biome Capital Partners and Atomic Oncology Its about creating a clear vision & strategy that customers and colleagues understand, connect with and love so much they will advocate for. Sounds easy? It’s not, obviously. But if we break it down into its critical component parts it can be shaped into a compelling story that the people you want can get on board with. I’ll be doing my best to keep it interesting and fun as there’s enough dry strategic blah out there! Love to hear your thoughts. #Sustainablebranding #branding #brandstrategy #brandingforimpact #businessbranding #design
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Co-Founder & COO, Eulerity
4moGreat to meet everyone while in NYC! Cheers to a great show.