Just read this article that really made me stop and think.
Did you know that in South Dakota, three big health systems have put together over $160,000 for an ad campaign about the nursing shortage? And here's the kicker - in these ads, Governor Kristi Noem is playing a nurse!
Now, don’t get me wrong, I get the idea behind it. They want to highlight the serious need for nurses in the state. But here's my question: why are we paying someone to act like a nurse when that money could actually be going to real nurses who are out there on the front lines?
I mean, think about it. Nurses are the backbone of our healthcare system. They're working long hours, often in super stressful situations, and let's be honest, they're not always getting the recognition or the pay they deserve. So, when I see a chunk of money going towards someone pretending to be a nurse for an ad, it just doesn't sit right with me.
It's like we're missing the whole point. We don't need people playing dress-up as nurses; we need real nurses. And more importantly, we need to value those nurses. That money could be used for so many better things – better wages, better working conditions, scholarships for nursing students... the list goes on.
Let's not just talk about how much we need nurses. Let's show them we value them with actions, not just advertisements.
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Digital Marketing Communications Specialist
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