Welu Inc’s Post

#2024關鍵社群趨勢    短影音廣受歡迎！Reels 在全球每日被轉貼分享次數已高達 35 億次，更影響 Z 世代追蹤品牌、購買產品等，愈來愈多品牌已開始運用 Reels 訴說品牌故事，短影音將是品牌溝通不可或缺的重要媒介。 Short-form videos, such as Reels, have gained immense popularity. People reshare Reels 3.5 billion times every day across Facebook and Instagram. This trend has significantly influenced Gen Z's brand following and purchasing behavior. As a result, more brands are leveraging Reels to convey their brand stories, making short-form videos an indispensable medium for brand communication. #SocialTrendsforBusiness  #MetaforBusiness

Feeling refreshed after attending Steven Bartlett's event in Perth last night. A great talk grounded in lived experiences and insights from experts in various fields. Many impactful points hit home for me, but the comments on failure resonated most with my own experiences and felt worthwhile sharing. The big takeaway here is that failure is a major ingredient of success. Failure means you’re trying new things, testing and learning as you go. The fortitude, creativity and ambition required to try new things are all qualities that organisations should highly value. I've always tried to build a culture and team that is willing to push things forward, and sometimes, that means things don't quite go to plan. When they do, the rewards make every stumble worthwhile. 💡 We launched a digital magazine on Apple's Newsstand after seeing the success of the newly released App Store (for those old enough to remember). In hindsight... waiting for a massive file to download on your device when the internet is an instant click away seems obviously doomed. But hindsight always makes things obvious. What it did do was indirectly lead to the launch of our media website, which is still running 12 years later. 💡 MITP Agency also created some of the first Augmented Reality Filters when Snapchat opened up the feature to creators. This work led to Meta inviting MITP to participate in their global AR beta on Instagram and their Partners Network, opening the doors to working with some great brands and creatives. Like my family always taught me; If at first you don’t succeed, then try and try again! I couldn't believe it when I opened the book to the signed message and how relevant it has been to my journey so far.

#Facebook covers that are well-designed are essential because they increase brand recognition, project professionalism, and draw in visitors right away. It makes a lasting impression and encourages audience involvement by clearly communicating your brand's mission, values, and products. #facebook cover #cover design #cover #template #brand identity #corporate #modern

"Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do." — Steve Jobs, 1997 ‘Think Different’ is one of the best examples of how a clear target audience helps to tell a solid brand narrative and lead to differentiation and company success. It's been 26 years since Apple dropped their game-changing 'Think Different' campaign. Those two words set the tone for what the company was back then and still ring loud today, kickstarting one of the most epic turnarounds in corporate history. Back then, the prevailing approach in tech advertising often targeted tech enthusiasts and engineers with a focus on specifications, capabilities, and productivity. BUT APPLE THOUGHT DIFFERENT. The campaign appealed to THOUGHT LEADERS who were brave and crazy enough to think differently and change the world, with the goal of inspiring other creatives (which they did). They created an aspirational image, encouraging people to not just use a computer but to join a movement, to be part of something bigger by embracing their uniqueness and creativity. That approach was revolutionary.  #Apple  #Marketing  #SocialMediaMarketing  #TargetAudience  #Advertising  #SteveJobs  #ThinkDifferent

Your brand needs to live in the moment. That’s where the magic happens. Instead of just sticking to the basics, Snap Inc. transformed a tired Kiss Cam into pure comedic gold. ✔️ They didn’t rely on typical product promotion ✔️ They sparked curiosity and engagement in real-time 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗺𝗮𝗸𝗶𝗻𝗴 𝗺𝗮𝗴𝗶𝗰: → Don’t just sell - create something memorable → Make your brand impossible to forget → Be the "doing cool sh*t" brand everyone talks about When your brand connects through creativity, it's repeatable, scalable, and, best of all, unforgettable. What do you think of this activation from Snapchat? 🫡

'An infinite loop of inspiration, exploration, community and loyalty': an interesting study into GenZs worth a read (engaging interesting layout to the article too... perhaps a 'GenZ' UX?). While GenZ indeed do and influence a lot of things, I'm not sure it broke the marketing funnel.... I've recently bought a new Wilson tennis racquet (two to be precise). This involved my own 'infinite loop' of initially being inspired, doing my research, reading and watching reviews, exploring reviews of potential alternatives, engaging in tennis communities to find out specifics I couldn't find, watching highlights of professional tennis players that used the racquet in question, immersing myself in brand content, pinging tennis racquet retailers with questions (and going into the store to speak face to face with more questions) - and back and forth in this process before ultimately making the purchase (and even after making the purchase). And, my kids (and younger team members at work whom I sometimes don't understand the language they use) would definitely not call me GenZ :) Perhaps the 'infinite loop' has always existed, but the channels, content, platforms continue to evolve? (PS: if anyone in Singapore wants to catch up over tennis let me know! 🎾)

You could be the most delicious apple in the world, and someone out there might say, "But oranges are my favorite fruit!" Your company, organization, product, or service might not be everyone's cup of tea, and that's OK. What's not OK is the number of resources you're investing in talking to the wrong people. In the Marketing Strategy portion of the V/TO, you'll explore who your target audience is and, more importantly, who your target audience ISN'T because your company's time and resources are too precious to be wasted on deaf ears. #marketing #marketingstrategy #eos

My latest article for Fast Company. Trends move fast, and chasing every new one isn’t practical. By understanding which trends resonate with our core audience, we’ve been able to elevate and time our launches. In the article, I outline four approaches that have worked for Bearaby.

Snap Inc. recently announced its 2024 Partner Summit, promising exciting reveals and updates about the Snapchat platform that can significantly shape the future of social media marketing. This major event on April 28, 2024, is expected to feature key product announcements, strategies, and insights from Snap officials. Additionally, Snap also unveiled 'Lens Fest' aiming to provide insights into its AR advancement. The free virtual event running from November 29 to December 1, 2023 features notable speakers from various fields, including Snap’s own AR leader Carolina Arguelles Navas. There's speculation that this event could give a glimpse into the sophisticated consumer products the company has planned for AR. Snap's advancements in AR underline its commitment to pioneering next-gen tech experiences. Snap's AR tools boast catalogues of 40 million lenses, with over 250,000 creators. Moreover, more than 180 million Snapchatters engage with AR daily, reflecting a largely untapped potential for marketers globally. The company’s AR ambitions align with the metaverse focus of several technology giants. The metaverse as a reality-altering concept presents brands with opportunities to reinvent digital interactions, customize experiences, and enhance consumer participation. Brands should be closely watching the evolution of these technologies, as they will likely become key to interactive and immersive consumer engagement strategies in the near future. While we wait for more on this front, register for the Lens Fest here