Wendy Macias’ Post

Excited to share how Gray Media's remote team has transformed the production of their TV series, InvestigateTV+, by utilizing Dropbox Replay, reducing review and editing times by 75%. “I can't imagine doing InvestigativeTV+ without Replay. I can get input from the producer, the executive producer, or the reporter, while editors can simultaneously make edits and leave comments without having to download and upload multiple times.” - Greg Phillips, Managing Editor, InvestigateTV .

Gray Media's remote team accelerated the production of a TV series, cutting review and editing time by 75% with Dropbox Replay: https://bit.ly/3Awe3c8

Authors, want to know what makes a media pitch stand out? After over 20 years in TV production, I've seen it all—both the great and the ones that never get a second glance. In my latest blog, I'm sharing the top 5 media pitch questions I get asked all the time. If you want to get the media's attention, this is for you! 📖 Read it here: https://lnkd.in/ecWzFGtU #MediaPitch #AuthorLife #MediaStrategy #BookMarketing

New Plod! With Jack Bootle - the interview covers the power of Factual TV, the commissioning landscape and predicting the future.

Maximize your reach: 5 tips for YouTube success on TV https://lnkd.in/gXADGSg5

Transforming the craft industry with a TV spot. That's what Contorion did in their latest TV ad. Curious how Contorion's authentic campaign is winning over skilled craftspeople and decision-makers? Discover the secrets behind their success in our new case study: https://lnkd.in/dB32hV3f

Don't miss this exciting conversation with Michelle Khare, Christian Oestlien, and Rene Ritchie as they explore how YouTube is shaping the future of television. Creators love YouTube because they can tell stories without limitations. No more pitching ideas to "a room of suits" or conforming to rigid formats. Instead, creators can experiment, connect with their audience directly, and build thriving communities around their content. And viewers love YouTube because they can find anything — from Shorts to creator-led documentaries or modern-day shows. The creativity of creators is the backbone of YouTube and what makes YouTube such an awesome entertainment option on TV. #YouTube #CreatorEconomy #YouTubeonTV https://lnkd.in/gQW68Tap

As usual, this is a very thought provoking piece by Maisie McCabe on whether the decline of #television is maybe more inevitable than we think. However, I do wonder whether an alternative explanation is that many of television’s problems may be self-inflicted and whether the rush to adopt a mindset of “managed decline” is exacerbating the problems. Take #Channel4, which has been the most aggressive of the UK broadcasters in pushing the digital first strategy. It has also, arguably, been the most impacted in terms of its advertising performance. #Sky, which has arguably been more positive on the resilience of the model, has seen a better performance. There are, of course, many reasons why this may be the case and no one is denying TV’s issues. But I fear that the actions of managements - often on the advice of consultants - have unwittingly caused the problems they fear. A digital-first and a rush to #YouTube strategy sounds great, if you want to - ahem - ‘get down with the kids’ but might not be the best approach. There is also a more fundamental problem namely decisions can be easy to take but hard to reverse if the original analysis on which they were taken proves to be wrong or exaggerated. Part of that is due to some actions are permanent in nature (eg job cuts), part because managements do not like to admit they are wrong. My own view is that (1) there should be more public examination of previous forecasts to see how wrong they were and (2) managements should not lock themselves into fundamental changes that can’t be reversed if the original forecasting proves wrong. As usual, this is not investment advice. Gideon Spanier https://lnkd.in/e3gkJ_g7

Great leadership podcast by David!

We have all seen world-building concepts in movies and TV series, but replicating this concept on social media has been a game changer for many creators. What is world-building, you might ask? Check out this video and think of how you can integrate it into your videos. It’s a 3 part series to give you a clear idea of how you can integrate in your videos World building 1/3✅