How are leaders from firms like IBM and The Washington Post thinking about AI’s potential impact on content development and communication? In our most recent blog post, John Spence shares insights from a recent panel discussion and discusses how AI is shaping the future of marketing and content generation. https://lnkd.in/gk_bkKyJ
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Curious about the buzz around AI and content marketing? This article blog spills the tea on the awesome tag team of machines and humans! Dive into the details here: https://loom.ly/31zEgj4 Are you already riding the AI wave in your content game? Share your thoughts in the comments below! #AICollabMagic #ContentGameChanger
Council Post: The New Content Marketing Paradigm: AI-Human Collaboration
forbes.com
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Results-Driven Marketing Executive | Transformative Leader with 30 Years in Tech Marketing | Yoga Instructor (RYT)
Possible marketing mistakes that you should avoid 🚨 Using AI in content marketing can be a game-changer, but it's not without risk. Be wary of factual inaccuracies and the possibility that AI-generated content may sound impersonal or robotic. Please always check for plagiarism and make sure the tone matches your brand. Remember, AI should assist, not replace, your strategic insights and human touch. Stay alert and continue to refine your approach. #MarketingTips #AIinMarketing #ContentStrategy #DigitalMarketing
AI in Content Marketing: Benefits, Challenges & How to Use It
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AI has been one of the hottest digital marketing topics in 2023 - here are three key questions about AI content -3 Questions About AI in Content: What? So What? Now What? | Content Marketing Institute https://buff.ly/3TeMxXz
3 Questions About AI in Content: What? So What? Now What? | Content Marketing Institute
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No, generative AI is not going to eliminate the need for good writers. It just equips your good writers with tools to take your content marketing efforts to the next level ✍️
Council Post: Generative AI For Content Creation: How Marketers Can Use It
forbes.com
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The content marketing advantage of generative AI https://loom.ly/YBb0sis
The content marketing advantage of generative AI
searchengineland.com
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Funny how the focus changed in content marketing. The focus shifted from "helping" your potential customers, to "posting a lot" for your potential customers, significantly reducing the quality of each piece of content. Like most of you, back in 2017 I had to learn it myself and get good at it. (Still working on that last part, though😂). Contrary to what most marketers say, my recommendation is to first get GOOD at making content. Then you can scale it up by using AI to keep posting more and more good content. But it will be crucial for you to teach the AI about: the tone, words you frequently use, what's the most suitable CTA in that particular case, HOW to talk to your community, etc, etc. And you will only know the answer IF and only IF... You become really good at making content in the first place.
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Tl;dr: while it may be tempting to hand the reins of your marketing content over to ChatGPT, we urge caution. https://lnkd.in/gUr3qsQV #MarketingTrends #BaliusMarketing
Exploring Generative AI for Content Marketing
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Content Strategist | Copywriter | SEO Consultant 🌐 I provide eLearning and EdTech brands with strategic content and SEO insights to cut through the informational noise, drive traffic, and turn visitors into leads. 📈
Everyone’s talking about how AI revolutionizes content marketing, but there is little discussion on how content marketing must evolve to stay valuable and authentic in the face of AI. 🤖 🧐 That's why I've written an article exploring the critical balance between embracing automation and nurturing human creativity to ensure content remains relevant and trustworthy. Here are some of the questions I reflect on: ❓AI can speed up content creation but also lead to quality and originality issues. Are we sacrificing depth for speed? ❓How can we inject true human experience and emotional intelligence into digital content while staying open to innovation? ❓With consumer mistrust in low-quality content, how do we build lasting relationships through authentic storytelling? ❓Why should content marketers prioritize curation over creation in an already saturated digital space? You can read the article and join the discussion here. LINK IN COMMENTS 🔗👇 #contentmarketing #digitalmarketing #artificalintelligece #contentstrategist #copywritingtips #thoughtleadership
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Content Marketing Institute is sharing seven prompts that will make generative #AI work for you: https://lnkd.in/ge8TjqKN
7 Generative AI Prompts To Help Your Content Marketing Workflows | Content Marketing Institute
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Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research. Read (or listen) to today’s story ⬇ #AI #ContentMarketing #TechMarketershttps://lnkd.in/g_CmZq8h
Technology Content Marketing Research 2024 | Content Marketing Institute
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