WePlay Studios’ Post

The Power of Interactivity in Entertainment In today's fragmented content landscape, grabbing and holding attention is a constant battle. Gaming stands out as the entertainment sector with the most powerful weapon: interactivity. 42% of gamers listen to other music while playing games. 34% of gamers are inclined to buy a piece of music or add it to their playlist after listening to it in the game. 29% discover new songs they like in games or on Twitch. This two-way street keeps players engaged. They're not just passive consumers, they're active participants shaping their experience. Think about it: Challenge and Reward: Overcoming obstacles and unlocking rewards fuels a sense of accomplishment and keeps players coming back for more. Social Connection: Multiplayer games foster communities, fostering friendships and rivalries that extend beyond the screen. Constant Evolution: In-game features can be constantly updated, offering fresh experiences and keeping players invested. The result? A loyal and engaged audience that spends more time (and potentially money) within the game ecosystem. Can music industry platforms learn from this? #gaming #interactivity #entertainment #musicindustry

You may be wondering why I’ve been disconnected from social media for a long time. 🤐 Over the past 6 months, we’ve engaged with our community of over +70k users, searching for that special feature that would make Clivi stand out and generate a “wow” from gamers. Through thoughtful planning and execution, we believe we’ve achieved what is the future of gaming and entertainment: Democratizing UGC (User Generated Content) creation in video games with AI. 🎮🤖 Since Clivi inception, our focus has been on standardizing the gaming community and market. Our work is firmly rooted in a user-centric approach. Thanks to our users, we’re confident we’ve identified a significant opportunity once again! 🚀 User Generated Content is what gamers want and what games need! Stay tuned for more updates along the way. 🙌 Let us know what you think in the comments below! You Imagine, We Create. 🧠 💭 #CliviAI #Gaming #ArtificialIntelligence

#Videogames, and the players that enjoy them, are ever-changing as technologies advance. Lionbridge Games takes a look at the player of the future and how #gaming companies are pivoting to accommodate their expanding needs. https://brnw.ch/21wMBdI

🎮 The New Era of Game Development: It's Not Just About Making a Game Anymore 🎮 Gone are the days when a game could be quietly developed and released to instant success. With an unprecedented amount of new content flooding the gaming world, it’s harder than ever for a single game to stand out. 📈 So what’s the solution? 🔑 It’s not enough to create a great game—you need to build an audience, engage with players, and create a brand long before the game reaches its alpha stage. This new approach is essential for game developers today, and it’s the key to thriving in a crowded market. Our latest guide explores the strategies and steps to help developers succeed in this evolving landscape. 💡 #GameDev #IndieDev #GamingIndustry #BuildYourAudience #GameDevelopment #MarketingInGaming

Since 2014, and especially with the acquisition of #Wordle in 2022, The New York Times has significantly expanded its digital gaming portfolio 🗞 This strategic investment has paid off by attracting new subscribers and increasing user engagement! And guess what? People are now spending more time playing than consuming news on The New York Times app! 📰 📲 𝗧𝗵𝗲 𝗡𝗲𝘄 𝗬𝗼𝗿𝗸 𝗧𝗶𝗺𝗲𝘀’ 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘀𝗵𝗶𝗳𝘁 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝗴𝗮𝗺𝗶𝗻𝗴 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝘁𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗮𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝗮 𝗿𝗮𝗽𝗶𝗱𝗹𝘆 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗺𝗲𝗱𝗶𝗮 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲. 📺 💻 By embracing #gamification, companies can boost #engagement, diversify revenues, and appeal to broader audiences, all while maintaining their core values and strengths. 🌀 𝗧𝗵𝗶𝘀 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗻𝗼𝘁 𝗼𝗻𝗹𝘆 𝗲𝗻𝘀𝘂𝗿𝗲𝘀 𝘀𝘂𝗿𝘃𝗶𝘃𝗮𝗹 𝗶𝗻 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗯𝘂𝘁 𝗮𝗹𝘀𝗼 𝘀𝗲𝘁𝘀 𝗮 𝗽𝗿𝗲𝗰𝗲𝗱𝗲𝗻𝘁 𝗳𝗼𝗿 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄𝘁𝗵! 📊 At PIGIAMA KASAMA - Game Production Studio we work to develop this idea in many other sectors and for many brands that can find once-unimaginable advantages by offering their audience engaging and well-crafted gaming experiences, capable of revolutionizing marketing and the relationship between companies and customers. 💫 𝘞𝘩𝘢𝘵 𝘢𝘳𝘦 𝘺𝘰𝘶𝘳 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴 𝘰𝘯 𝘩𝘰𝘸 𝘰𝘵𝘩𝘦𝘳 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘤𝘢𝘯 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘦 𝘨𝘢𝘮𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘪𝘯 𝘵𝘩𝘦𝘪𝘳 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴? 𝘙𝘦𝘢𝘥 𝘰𝘶𝘳 𝘭𝘢𝘵𝘦𝘴𝘵 𝘣𝘭𝘰𝘨 𝘱𝘰𝘴𝘵 𝘢𝘯𝘥 𝘴𝘩𝘢𝘳𝘦 𝘺𝘰𝘶𝘳 𝘷𝘪𝘴𝘪𝘰𝘯! 👇

🕹️ While often seen as an entertainment source, gaming's ability to reach vast audiences also makes it a powerful vehicle for social good. Our EVP Marketing & Strategy, Natalia Vasilyeva, outlines why gaming is the perfect channel for: 🚨 Raising awareness of social good campaigns 🌎 Inspiring gamers to take climate action 💡 Educating new generations on important causes 👉🏼 Read it here: https://hubs.la/Q02DBCcj0 #GamingForSocialGood | #ClimateAwareness | #Gaming | #InGameAdvertising

LinkedIn has been adding games? If you've been paying attention, this will come as no surprise. Why? Because gaming is a megatrend that more than one company has been tapping into: Think of the billions of dollars that companies like Netflix, Microsoft, Amazon and Meta have invested in games. Think of all the digital product features inspired by games! Think about how gamification is adding value to non-gaming environments. About brand partnerships with gaming communities opening up new audiences. In comparison, the three mini-games introduced to the LinkedIn platform and their corresponding dailies are a tiny step. But this is just the beginning. I'll be running my "Gaming for Non-Gaming Managers" workshop more than once this year. 😊

Web3 is revolutionizing the gaming industry, offering players and streamers new ways to earn and engage, unblocking the path to monetization that is currently impossible for 99% of users. At Soulbound, we’re leading this transformation, empowering gamers to unlock real value across platforms. Learn more about how Soulbound is reshaping gaming in this CoinDesk article: https://lnkd.in/gXvQ-Rpf

🔥 Unleash the Power of Gaming for Your Brand! 🔥 Looking to break the mold? Let’s make your brand unforgettable by embedding it into the heart of the gaming universe with Stream Shreek. We’re not just talking ads—we’re crafting experiences. 🎮 From immersive in-game placements to dynamic streamer collaborations, we connect you with gamers who live and breathe your brand’s energy. Ready to level up? 🚀 Let’s redefine what brand presence means in the digital age. #GamingAdvertising #BrandBuilding #streamshreek #instreamadvertising #gamingcommunity #advancedmarketing #LevelUpWithStreamShreek #GamingCommunity #BrandSuccess #BeyondAds #NextGenMarketing #InnovateWithShreek

🎮 With a track record of reaching 150 million players and a top spot on Steam’s “Most Played Massively Multiplayer Games” list with SMITE, Todd Harris, the visionary behind Hi-Rez Studios, Skillshot Media, and Ghost Gaming, has insights that are gold for anyone looking to make their mark in the gaming industry. “If you look at last year, I think it was 38 titles a day [that were being released] just on [the Steam] platform, so it’s easy to get lost. And the way that algorithm works is, the more popular your game is, the more you get placed on the front center, so it’s hard to get things going.” In FastSpring's latest episode of Growth Stage, Todd shared his invaluable experiences and strategies for marketing games beyond traditional marketplaces, including influencer partnerships, live events, and streaming. Read the highlights or listen to the whole episode here: 🔊https://lnkd.in/g58gYmpz #GamingIndustry #indiedev #indiegame #GameDev