Werk Insight’s Post

B2B buyers crave personalised experiences too! 💡 Learn how to tailor your ecommerce site to individual customers. Gone are the days of one-size-fits-all marketing. In B2B, personalisation drives engagement, builds stronger relationships, and ultimately leads to higher conversions. Our guide reveals how to: ✅ Implement effective personalisation strategies ✅ Leverage customer data to deliver targeted content and offers ✅ Create a seamless and customized buying experience ➡️ Unlock the potential of personalisation and boost your B2B ecommerce game. Access our guide today! https://lnkd.in/e4j88rna #B2BPersonalisation #CustomerExperience #eCommerceGrowth

Ready to break through the noise in the crowded B2B marketplace? Dive into this eye-opening article from Digiday! Discover why B2B marketers are taking cues from consumer brands to stand out and succeed. From storytelling to experiential marketing, it's time to shake things up and make your mark. Check out the article now and revolutionize your B2B strategy! https://lnkd.in/eyzrQ_rZ #hopskipmarketing #B2B #B2Bmarketing #MarketingOutsourcing #OutsourcingBenefits #MarketingSolutions #DigitalMarketing #MarketingStrategy #BusinessGrowth #BreakthroughStrategy

B2B Brands: Keep Your Promises for Market Share Growth! New research from the LinkedIn B2B Institute and WARC reveals a powerful truth: B2B brands making a clear promise to their customers are nearly 3x more likely to increase market share! It's time to shift focus from short-term tactics to long-term brand building. By making a strong, customer-centric promise, you can boost brand health, market penetration, and ultimately, your bottom line. Are you ready to make a promise to your customers? https://ow.ly/m4tW50SWtRP #B2Bmarketing #CustomerPromise #BrandGrowth #MarketShare

95% of B2B brands look the SAME, sound the SAME, and fight for the SAME stale positioning. The market is saturated, and relying solely on your product’s features or your company’s history isn’t enough anymore. So...how can you stand out? Humanize your brand. Behind every buying committee and corporate decision is a person. Someone driven by emotion, intuition, and real-world challenges. The most successful B2B brands know that the key to differentiation isn’t in pushing features, but in creating emotional connections. Your product solves a problem, sure—but it’s how you fit into their story that wins hearts (and contracts). Brands that connect emotionally see twice the impact and long-term loyalty over those who don’t. Want to stand out in a sea of sameness? We have a whole blog about why humanizing your B2B strategy is the future, and how you can get ahead. Check it out in the comments! #B2BMarketing #B2BStrategy #BrandStrategy

2024 presents new challenges and opportunities for B2B marketers. Our INFUSE Insights Voice of the Buyer report breaks down evolving buyer priorities and strategies for addressing them.  Read the report to discover how to engage expanding buying groups and implement effective full funnel demand generation strategies. https://bit.ly/3yQgZyY #b2bmarketing #ownyourfunnel #demandgeneration

🌍 Most B2B players have already embraced digital commerce to varying degrees, but success now demands going beyond a mere online presence. It’s about attracting audiences, anticipating their needs, and delivering experiences that resonate. 🤩😃 From comprehensive digital self-service, ease of use, and personalized recommendations, to rich product content, mobile-friendly design, and attractive appearance — discover what business customers truly want beyond being offered the right assortment and competitive prices. 🤓 Read our new blog article and learn how to delight customers, capture their attention, and stand out in a crowded B2B market. 📰 “Embracing B2B Consumerization: A Vital Business Imperative”: 🔗 https://bit.ly/B2Bconsumer #B2B #B2Bbusiness #B2Bcommerce #B2Becommerce #Consumerization #DigitalTransformation #CustomerExperience #Ecommerce

Is B2B brand loyalty a thing of the past? 📉 In this blog written by Kate Harrison, the latest research dives deep into the shifting dynamics of the B2B buying journey. From the emotions driving IT purchases to the impact of marketing on brand perception, we’ve got the insights you need to stay ahead in a competitive market. 🛠️ Curious to learn more? Check out the full blog here:https://lnkd.in/eSdDxdMq #B2B #BrandLoyalty #MarketingInsights #ITPurchasing #VansonBourne

Is B2B brand loyalty a thing of the past? Our latest research dives deep into the shifting dynamics of the B2B buying journey - from the emotions driving IT purchases to the impact of marketing on brand perception. Good work by Kate Harrison. #B2B #BrandLoyalty #VansonBourne

During a recent presentation, a client challenged our assertion that B2B consumers are becoming as digitally savvy as their B2C counterparts due to exposure to digital content. While digital platforms have leveled the playing field to some extent, there remain distinct differences between B2B and B2C audiences, despite shared commonalities. @VML Wunderman Thompson's Inspire B2B report suggests that B2B brands can achieve success comparable to B2C brands by establishing an emotional connection and cultivating fame. 💡 Stand out in the sea of sameness  💡Build early visibility in the purchasing cycle. 💡Quit playing it safe, customers are increasingly seeking distinctive opinions and perspectives. Customers are human & B2B brands need to make a human connection. #b2bmarketing #b2b #b2bbranding #b2buying #humancentric #branding #marketingdigital #marketingagency

In the complex world of B2B buying, decision-making isn't always straightforward. Long-form content allows your audience to engage deeply with your brand and educate themselves at their own pace. https://ow.ly/wTUt50PhYMC #B2BBuying #LongFormContent