Vanson Bourne

Thrilled our Spooktacular research could brew up some hauntingly good insights. Nexthink 👻🎃 #MarketResearch #ITresearch #B2Bresearch Katie Lucas Alice O'Connell David Gallichan

Our AI Barometer is built for B2B tech marketers. In such a dynamic sector, where simply keeping up can be a challenge, strategic research helps you understand where your brand is, to plan your push forward. Discover which brands are winning the AI race and which have work to do when it comes to trust, relevance and innovation. Get exclusive access to our AI Barometer – powered by insights from our expert network of IT and business professionals, the Vanson Bourne Community: https://lnkd.in/ejs4Giip #marketresearch #b2btech #b2bmarketing #AI Vanson Bourne Community

💡 Don’t miss out! 💡 If you’re in the area, please stop by for an early sight of the AI Readiness maturity-modelling research, commissioned by Iron Mountain. It's packed with valuable insights to fuel your business growth. 🚀 Scott Dodgson, Katie Haslett, Kate Harrison

💡 Our AI Barometer taps into the real-world experiences and perspectives of IT and business leaders today – helping you stay ahead in a dynamic market. Explore the results in our latest infographic, including a look at how unsanctioned AI is causing new challenges for organisations and where vendors can better support: https://lnkd.in/e4hDydM9 Want more AI market insights? Sign up for access to our brand-new AI Barometer dashboard for an on-demand look at the results every month. Discover how AI investment is changing, which brands are generating the biggest buzz in the market, plus much more... 👇 Find the link in the comments below. #marketresearch #b2btech #b2bmarketing #AI

99.7% of organisations recognise AI’s potential to overcome IT challenges and drive efficiency, but the gap between interest and execution persists. We worked with ScienceLogic to uncover the views of 400 professionals with involvement in IT operations across four sectors: telecom, IT, financial services and insurance in the US, Germany, UK and Canada. Find out more and read their whitepaper, “The Future of AI in IT Operations: Benefits and Challenges” in the link below. #techresearch #IToperations #scalingAI #b2bresearch Scott Dodgson Catherine Billington Ruth David Lucy Coleman Anna Roberts

500+ CISOs from around the globe have shared their insights on cybersecurity regulation, the evolving role of the CISO, and the challenges of reporting to the board. Have a read of the latest report from Trellix where they uncover key trends, responsibilities, and the critical actions organisations must take now to safeguard the future of cybersecurity leadership. Here's are a few highlights: ➡️ 98% of CISOs are concerned about the pace of regulatory change in cybersecurity ➡️ 84% believe the role should be split into technical and business focused roles ➡️ 49% do not see a future as a CISO due to the ever-expanding responsibilities   #leadership #cybersecurity #techinsights #b2bmarketresearch David Gallichan Katie Lucas Catherine Billington Alice O'Connell Helen Dunstall Jack Flatters

We really enjoyed working with Nexthink to uncover the views of 1,000 IT professionals in the UK, France and Germany to understand their thoughts on the future of the service desk. - If the service desk ceases to exist, what is next? - What skills will be in demand instead? - How will AI play a part in this? Find out all these answers and more in their latest report: https://lnkd.in/d5Bsa_-M #servicedesk #ai #futureofIT #newtechnologies David Gallichan Katie Lucas Alice O'Connell Vicky Martin Dawn Smith (Felix) Gurmeet Johal

Hard to build, easy to break. In B2B tech, a brand can be a fragile thing. Most B2B buyers are not in-market to purchase at any one time, so being top-of-mind and possessing the necessary perceptions of trust and reliability are vital when that time comes. But do most brands know how they’re perceived? Or how those perceptions can shift so dynamically with market events? Taking July’s CrowdStrike outage as a real-world example, we asked IT decision makers from our expert network, the Vanson Bourne Community, about how their views have shifted in the aftermath. The learnings for tech brands are stark – from the impact on trust and perceptions, through to sales performance. Discover the full findings here: https://lnkd.in/gTpVFkJE 💡 We've been working with B2B tech brands for 25 years to help drive them forward as markets change. Talk to us about what you're looking to achieve: https://lnkd.in/gBxne3zz #marketresearch #b2btech #b2bmarketing #brandresearch

Cloud spending is skyrocketing, up 30% from last year, driven by the power of generative AI and traditional AI. Without the support of a third-party FinOps tool or cloud cost management platform, managing IT budgets can quickly spiral out of control. We spoke to 500 IT and financial leaders about their cloud spending trends and FinOps practices for Tangoe. Find out more in the latest report below ⬇️ #b2bmarketresearch #finops #cloud Ruth David Alice O'Connell David Gallichan Joshua Ray

Discover our brand-new AI Barometer Dashboard... Sign up today for ongoing access to the views of IT and business leaders, on-demand: https://lnkd.in/ejs4Giip #marketresearch #b2btech #b2bmarketing #AI