WES BRANDS’ Post

Before "Friends" hit the small screen, The Coca-Cola Company teamed up with Matt LeBlanc, aka Joey, for an ad. Despite the show wrapping up in 2004, "Friends" remains popular. In the commercial, a young LeBlanc sweats it out under a billboard until he discovers it's a Coca-Cola ad. After a refreshing chug, he hops on a bus, ready for anything. #advertising #marketing #throwbackcampaign

I am really looking forward to moderating this session next week. What are we going to talk about? Three big things: 1. The advertiser's crisis! Viewers are disengaging with your ads, citing repetition (42%), oversaturation (40%), and intrusiveness (25%) as reasons to leave them playing to nothing but an empty couch. 2. How to augment your marketing mix to combat this with In-Scene Advertising, a genre that can't be avoided, skipped or ignored - at a fraction of the cost and environmental impact of traditional product placement, yet just as powerful. 3. The huge opportunity this is opening up for networks and creators to monetize their catalog. It's going to be an awesome session - if you're at Ad Week, I highly recommend a visit! #AWNY24

💡Insights from ad land: understanding the science that makes the best adverts work... In today's spotlight - the most effective beer ad ever, which was actually for a zero alcohol beer! How Guinness (and AMV BBDO) broke into a new category by leveraging humour, social relevance, behavioural science and brand assets. Swipe to discover the secrets to this advert's success 👉 #advertisinginsights #advertising #advertisingagency #adindustry

If you're a brand or advertiser intrigued by YouTube's upfront presentation this week, check out this article we published in ADWEEK last year: YouTube CEO Neal Mohan confirmed this week that YouTube viewing in the living room has grown 130% in the last 3 years! It's now a full-fledged TV platform. Learn from our AD of Programmatic, Sean Edwards, what makes YouTube so valuable for food and beverage brands and how to best to approach advertising there. https://lnkd.in/gYMmBpUT

"Dunkin' and Reese's Among Super Bowl 58 Ad Winners" - Highlighting the champions The Food Institute latest piece dives into what made these brands' Super Bowl ads stand out, and we're excited to share that Juniper Media had a part in the conversation!    While we're thrilled about the shoutout, the article itself is a must-read for anyone fascinated by the magic of marketing during one of sports' biggest nights. Curious about the strategies that won the Super Bowl ad game? Check it out here: https://lnkd.in/eiizcEK6 Let's get the conversation going - what were your favorite ads this year? #JuniperMedia #MarketingMagic #ReadTheInsights #SuperBowlAds

🏈 The Big Game is finally here, Happy Super Bowl Sunday! ❄️ A snow-capped vehicle traversing across the Great Plains of America in order to deliver beers to those who need it most. Sounds like a great way to advertise the cool refreshment of your product on one of the most American days in the calendar, right? The problem is, are we talking about Budweiser or Coors Light? 👯 Normally, seeing a fierce competitor release an ad eerily similar to your own would be a cause for concern. However, it's the intimate understanding of how to build and refresh your distinctive brand codes that makes Budweiser’s and Coors Light’s Super Bowl commercials so different, and so uniquely their own. 🐕🚂 While Budweiser opted for a heartfelt narrative that drew warmth and affection to the animals' journey, Coors Light was bright and energetic — viewers delighting in the Chill Train's rollicking journey commandeered by iconic rapper LL Cool J. Two ads, two distinct atmospheres, each strong in their own way. 🐴🏔️ Importantly, the two brands were able to stamp their presence on the respective executions by leveraging their uniquely ownable brand cues. Budweiser’s Clydesdales — so sorely missed last year — were an unmistakable beacon that the ad was for Budweiser. In contrast, the cold mountain peaks (famously adorned on all their products) along with the Chill Train (making its first appearance in an ad for 12 years) meant the focus on ice cold refreshment was considered quintessentially Coors. As a result, viewers were left in no doubt as to which ad belonged to who. 🍻 Ultimately, both ads delivered highly likable narratives that meaningfully differentiated their brand in their own unique way — proving there’s more than one way to crack a cold one on Super Bowl Sunday. Follow Cubery for the latest insights as new ads drop throughout the day! 👇 AB InBev Molson Coors Beverage Company Sofia Colucci Kyle Norrington

Take a look at how this brand was able to seize the Oscars spotlight! In a smart move, Sparkling Ice captured the audience’s attention at the Oscars with a clever ad. Right after the Best Director award was announced, they raised a toast to all the ‘Greta’ directors… before revealing their playful twist. A cheeky autocorrect typeface turned ‘Greta’ into ‘great,’ showcasing the brand’s witty humor. By taking a stand on the awards, Sparkling Ice added authenticity to their brand, making them more relatable and human. Not to mention, the brand already perfectly aligned with the Barbie pink them, reinforcing their image. It’s a simple yet effective way of seizing opportunities. Curious to watch the whole ad? Click below to watch! #Oscars #SocialMediaMarketing #Barbie #ContentMarketing

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: Dunkin’s latest cohort of “Dunkin’Terns” includes top streamers, musicians, stylists and more to promote its summer beverage lineup. As brands look to hook millennials and Gen Z, success lies in campaigns that speak to their varying interests. https://lnkd.in/eyJv4VQB Think: NBC is tapping nearly 30 content creators through a “Creator Collective” to engage younger audiences around the Olympics. Will NBC set a new precedent for major networks to tap creatives for other marquee broadcast moments, like the Super Bowl and Awards Season? https://lnkd.in/ey8JahKi Know: While many brands have turned some of the world’s most recognizable landmarks into activations with the help of AR and digital integrations, MAX took OOH advertising to the next level. To celebrate the “House of the Dragon” season 2 premiere, MAX brought the 270-foot dragon Vhagar to life on the top of the iconic Empire State Building. https://lnkd.in/eAx6Kg5N

Check out this interesting article on Sky News about Huel and Zoe ads being banned over Dragons' Den star endorsements. It's a reminder of the importance of transparent advertising practices. Let's discuss the impact of celebrity endorsements in the comments below. #Advertising #Transparency #CelebrityEndorsements https://ift.tt/hdltpZk