Westwood One’s Post

If you got your car back like this ... How much confidence would you have in taking your car back to the same main dealer for a service, when this is how your car is returned after they have topped up the Ad Blue? If you’re treating my car like this where I can visibly see what you have done, how much care are you taking in the engine during a service? How much effort does it take to wipe the car with a damp cloth after you’ve added the ad blue? For the 30 seconds It would take to wipe the car a future sale is in jeopardy. Or maybe even use a funnel. After this experience, would you go back for a service? Would you buy your next car from them? As always, please feel free to like, share and comment about your own experiences. #CustomerLove #CustomerExperience #MotorIndustry

The iServiceNow.com Recall Communications Platform was built through a collaboration between iHeartMedia Automotive and CellARide, with the goal to directly impact roadway safety. We help automakers, dealer groups and individual dealers: 🔎 IDENTIFY active recalls within a radius of a dealer and then we... 📱 NOTIFY the vehicle owners and direct them to the dealer to... 🚗 RECTIFY the recall. #automakers #dealerships #recalls #vehiclerepairs #recall #roadsafety

When putting together the ad to sell your car, make sure you list the make, model, year, and number of miles. You should also advertise what you (truthfully) consider your car's most attractive features, such as "superb condition" or "40 MPG."

🍃 BMW Group and MG Motor UK Ltd have had adverts banned by the ASA for claims about being net zero The ASA ruled that claims about net zero could only be made in relation to while the vehicles are being used, because the act of charging. Full story here👉 https://lnkd.in/etxmPmiq #marketing #advertising

Looking for ways to help your Used Car Advertiser? Check out what resonates most with consumers in this market! #localTV #localmedia #CTV #localadvertising

If Radio had been doing a better job engaging listeners, attracting them to AM, perhaps they wouldn’t be in this position now. The assumption in the language here is that including AM Radio in vehicles, especially EV’s, that there will be no additional cost. Look, automakers build products (as Radio should) that appeal to and bring value to their customers. Of course there will be additional cost. The base cost of building my BMW i4 (an EV) will increase, the resulting weight of the car will increase, range will decrease and those costs will impact sales more than any value the average buyer will see in including an AM radio. I know this firsthand working with BMW buyers, most of whom never use the AM radio. It pains me to say it, heaving spent 41 years in the Radio biz, and my first job was at an AM station. While us boomers may appreciate it, new car buyers largely don’t, and that’s who manufacturers are going after.

How to build a car out of electric scooters -- entertaining video for your weekend entertainment. https://lnkd.in/g2j95A8Q #electricmotors #electricandhybridvehicles

Suzuki's new campaign - Best Kept Secret on the Road Suzuki has unveiled its integrated campaign for the new Suzuki Swift. Running across TV, digital, OOH, social and radio, the work focusses on the idea that the Suzuki Swift is the ‘best secret on the road’. Only a small number of drivers own one, and those who do would rather keep it that way. Just as there’s magic in being in the know about a fantastic local restaurant, Swift drivers are happy to enjoy their little secret; a small car, packed with style, tech and spec as standard. But Good Different isn’t different at all if everyone has one, so the creative highlights the lengths Swift owners will go to keep the model’s brilliance under wraps. The campaign features a variety of proud owners hiding their beloved cars from anyone who may see and want one for themselves. We see a woman covering her Swift in autumn leaves, another turning off a streetlight to keep it in the dark, and a man parking his behind a perfectly trimmed hedge in the shape of a Swift. The press and OOH executions present Swift owners as taking matters into their own hands, with the car appearing to have been torn out of press ads or graffitied over on billboards. On radio and social, the owners do their best to sabotage the ads, showing only pictures on radio, or reversing the car out of frame. https://lnkd.in/eC63Yxur #digitalmarketing #wda #wdaautomotive #automotivemarketing #marketing #branding #automotivestrategy

Impressive Movement in Last Week’s Radio Advertising! In a significant surge, Toyota Canada Inc. catapulted 50 positions to claim the top spot with an impactful presence, showcasing the strength of their recent campaigns. Meanwhile, Mark's Work Warehouse had an extraordinary rise, jumping 1,659 spots to secure 9th place. The Government of Ontario also made notable strides, climbing 13 positions to 6th place with their strong public service campaigns. The standout movements in the rankings underscore how timely and strategic campaigns can dramatically enhance brand visibility and engagement on the airwaves. Interested in understanding the insights behind these shifts? Reach out to get detailed analyses and uncover the strategies driving these movements, or visit adeaseai.com to know more. #ToyotaDealersAssociation #Subway #Specsavers #McDonalds #SpenceDiamonds #GovernmentOfOntario #Nissan #SleepCountry #MarksWorkWarehouse #CoraRestaurants #AdeaseMediaResearch #advertisingdatanalysis

🆚Comparative advertising – a global debate that spans across years and borders. Some countries embrace it, others enforce strict restrictions. The TV might say 'no,' but the online realm says 'yes.' Maybe it’s because of this whole controversy, that my all time favorite ad is the ‘key rings’ one by AUDI AG. For me, the brilliance lies in its comparison strategy, and the execution is nothing short of smart. Using competitors as an appeal to authority and bringing them together for a sentimental impact… that over there is a masterclass in marketing dynamics. 📢 What’s your favourite ad? #MarketingControversies #AdvertisingStrategies #ComparativeAdvertising AUDI AG Audi UK Audi UK BMW Group Mercedes-Benz AG FCA Fiat Chrysler Automobiles