WGSN’s Post

🌱🌍 Empowering Consumers for Sustainable Choices: A Call to Action! 🌍🌱 In my recent discussions with policy makers and influencers in sustainability, it's evident that relying solely on corporate taxes to drive consumer behavior falls short. Sustainability discussions, while widespread, lack depth without active consumer engagement and incentivization. As a brand, the question arises: How do we effectively involve consumers in promoting sustainable practices? 🛒 Empowering consumers to make informed choices about their purchases is paramount. 💰 Taxes on corporations have limited impact on consumer behavior as costs are passed on. 🔄 Actively involving consumers through reward schemes, incentives, and educational campaigns fosters understanding and encourages sustainable purchasing. However, merely informing consumers is just the beginning. Without comprehensive efforts to raise awareness and educate consumers about sustainability, our endeavors will be futile. Providing accurate information inspires consumers to actively contribute to a sustainable future. Research indicates consumers are increasingly conscious of their choices' environmental impact. Brands can tap into this awareness by: 🏷️ Labeling products with sustainability certifications. 🔍 Offering transparent supply chain and production process information. 💡 Providing incentives for eco-friendly choices. In conclusion, making sustainability more than just a buzzword requires active consumer involvement and providing knowledge and incentives for sustainable choices. This fosters a society that values sustainability, leading to a more environmentally conscious future. For more on this, get a copy of the book ‘Supply Chain 5.0 – The Next Generation of Business Success’ (https://lnkd.in/gD4rjhJX) #Sustainability #ConsumerEmpowerment #GreenChoices #EcoFriendly #SustainableBrands #EnvironmentalAwareness #CorporateResponsibility #GreenConsumerism #Evolvewithusnow Image source: https://lnkd.in/gbS4_Wqq

Check out Prateek Jain’s insights about how customers can be involved in encouraging sustainable practices! In this post, he talks about not only informing, but also empowering customers to make greener decisions.   Can’t get enough of Prateek Jain’s eye-opening perspectives? Immerse yourself in his newest book with Mabel Chou, “Supply Chain 5.0: The Next Generation of Business Success”, which reveals strategies to revolutionize business operations for unparalleled value, exceed customers’ evolving expectations, and shape a profitable yet sustainable future.   Get your copy today, and don’t forget to quote “WSMGT25” on the World Scientific website for 25% off your purchase until 30 April! https://lnkd.in/gzNWFsnU #Sustainability #ConsumerEmpowerment #GreenChoices #EcoFriendly #SustainableBrands #EnvironmentalAwareness #CorporateResponsibility #GreenConsumerism #SupplyChain #SupplyChain5.0

#GfK brings insights on sustainability for today's consumers Sustainability is more than a trend, for consumers it's a priority. Despite ongoing global crises, our research shows that the environment remains a top concern. With 42% of consumers feeling guilty for non-eco-friendly actions — the fastest growing attitude since 2011 — and 73% expecting companies to act responsibly, 2024 marks a crucial year to build consumer trust on green issues. Start the new year right by aligning your brand with this growing consumer consciousness. Our latest CMO update shares strategic insights you need to lead the green revolution, capture attention, and boost your brand equity. Get it here: https://ow.ly/KqvY50Qq7g7 #CMOoutlook #CMO #marketingstrategy #sustainability #GrowthFromKnowledge

Looking to embrace circular economy products? Quality is often a key concern. Many companies prioritize sustainability but hesitate to compromise their brand with low-quality promotional items. While #BDA offers access to numerous retail brands, did you know that some of these brands also prioritize sustainability efforts? Check out the list below to discover more. Contact us to learn how leading retail brands are integrating sustainability into their products. Together we'll embrace quality and eco-conscious solutions for your promotional needs.

♻️ How can retailers encourage consumers to be more sustainable? The 2023 Sage research article ‘Developing a Framework of Sustainable Consumption in Retailing Contexts’ addresses this key question – summarised on Kudos in plain language.  Teaser:  Authors propose a MAPED-based framework to help explain how retailers can encourage sustainability, closing the gap between retail and a circular economy.  Brought to you by the Sage #SustainableDevelopmentGoals Showcase.  #SDG #GlobalGoals UN Sustainable Development Group See the link in comments to read.

Curious about the future of consumer goods? 🤔 Discover Jim Doucette's key insights from the #CGFSummit2024! From addressing consumers’ evolving needs to sustainability triumphs, find out how industry leaders are shaping a better tomorrow. 🌿🥤 #CPG #Innovation #Sustainability

There's a noticeable rise in awareness and concern regarding global issues like environmental sustainability, social justice, and ethical business practices. According to Nielsen's report, a significant majority of global consumers express willingness to adjust their consumption patterns to minimize their environmental footprint. This trend has implications for CPG brands, which are experiencing an uptick in demand for products that are ethically sourced, environmentally friendly, and socially responsible. Consequently, there's been an increase in the adoption of eco-friendly packaging, fair-trade certifications, and greater transparency in supply chain operations. CPG companies are now prioritizing the establishment of brand loyalty by aligning with consumer values rather than solely emphasizing price and quality. #consumerbehavior #consumergoods 

Sustainability is no longer a choice, but a necessity for businesses. From major retailers like Walmart to small enterprises, integrating sustainability into operations has become crucial. Discover how sustainability has evolved from being a nice-to-have to a must-do for businesses worldwide. #SustainabilityMatters #CircularEconomy

Gen Z dominate the sustainability conversation. As their purchasing power grows, it’s essential for brands to understand their needs and what’s driving their behavior. Check out Black Swan Data's latest report for an analysis of 83+ million consumer posts to unpack the 9 key battlegrounds for Gen Z consumers. https://lnkd.in/ePXDHaC5

A recent CGS survey reveals a significant shift in consumer behavior: the emergence of the eco-conscious consumer. These individuals are not only informed about environmental challenges but are also prioritizing sustainability in their purchasing decisions. Brands are now being evaluated not just on their products, but on their commitment to sustainable practices. Here's what you need to know: 🌱 Consumer Awareness: Consumers are increasingly prioritizing sustainability in their purchasing decisions, choosing eco-friendly products even amidst economic challenges. 🔍 Brand Transparency: Transparency in sourcing and production is becoming a crucial factor for consumers, pushing brands to enhance their sustainable practices. 🌍 Impact on Industries: Industries are being driven to innovate and adopt sustainable practices to meet the evolving expectations of eco-conscious consumers. Embracing sustainability is no longer optional—it's essential for brands looking to thrive in today's eco-conscious marketplace. Source: https://buff.ly/48wUBZi --- #SustainableSolutions #EcoFriendlyInnovation #GreenBusinessGrowth #AlgaePoweredChange #FutureOfSustainability #PlasticAlternative #EcoConsciousEnterprises #BusinessForThePlanet #SustainablePartnerships #ReducePlasticWaste #GreenEnterprise #CorporateSustainability #SustainableBusinessSolutions #EcoInnovation #SustainabilityInBusiness #CyanobacteriaSolutions #CyanobacteriaInnovation #AlgaeToAction #CyanobacteriaRevolution #BioBasedBusiness