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What lies ahead for the Beauty Industry in 2024? Delve into our expert-researched macrotrends, each uncovering an important shift in how we see ourselves and what matters most to consumers in maintaining that ideal. Find out more: https://lnkd.in/e58dVR-9

finding your niche in the beauty industry could be difficult. Tip: listen to your consumers, 63% of consumers look for clean beauty, (clean hub) More than 50% of Gen Z carefully consider the ingredients in beauty products before making a purchase (tech target) that should guide you on how to find your niche to read more, visit https://lnkd.in/dnjqUd2D

As the beauty industry embarks on a transformative journey, the path to success is illuminated by understanding and leveraging global beauty trends. Our freshly published Beauty Buzz blog, "Use Global Beauty Trends to Sculpt Your Strategy," serves as your compass in navigating these evolving landscapes. Whether you’re refining your existing strategy or brainstorming a new one, our insights provide a gateway to becoming an industry frontrunner. 👉 Click to read the full insights and begin crafting strategies that not only follow but lead market trends: https://lnkd.in/eWwQ4mdC

As the beauty industry embarks on a transformative journey, the path to success is illuminated by understanding and leveraging global beauty trends. Our freshly published Beauty Buzz blog, "Use Global Beauty Trends to Sculpt Your Strategy," serves as your compass in navigating these evolving landscapes. Whether you're refining your existing strategy or brainstorming a new one, our insights provide a gateway to becoming an industry frontrunner. 👉 Click to read the full insights and begin crafting strategies that not only follow but lead market trends: https://lnkd.in/eWwQ4mdC

Good to know

Great article! It's fascinating to see how the beauty industry is evolving, especially in terms of international growth and the challenges faced by emerging beauty brands. One question I have is, how can these brands differentiate themselves in such a crowded market? With so many players vying for attention, what strategies can they employ to stand out and cultivate long-term customer loyalty? Additionally, I'm curious about the impact of sustainability and ethical practices in the beauty industry. How can brands integrate these values into their storytelling and engage customers who are increasingly concerned about the environment and animal welfare? It would be interesting to explore the intersection of sustainability, customer engagement, and branding in the beauty industry.

Beauty industry leaders: these are themes to keep on your radar. Keep pace to profit from a rapidly growing market. #BeautyIndustry #Transformation #Profit

Indie beauty brands are the heart of our industry - we're a community of beauty enthusiasts, innovators, and dreamers. These 3 tips are just the scratch of the surface. 💄✨Share your thoughts and experiences in the comments below. Your journey inspires us all. 💬💡#IndieBeauty #BeautyInnovation #RetailStrategy

❓ Can your brand afford to ignore Gen X? Make sure you book your ticket to our next Future of Beauty event – Gen X: The Invisible Generation. Outspending both older and younger beauty consumers, we’ll be taking a deep dive into the findings of our latest Future of Beauty research, as we explore a generation that find themselves at the peak of their spending power, and yet feel ignored and unseen by beauty brands 🫥 🙋 As well as sharing our findings, we’ll be hosting a lively panel discussion with industry experts as we aim to help brands and marketers better understand Gen Xer’s behaviours & attitudes and how to effectively engage and communicate with this often-overlooked generation. Book your FREE space today! 👇 https://lnkd.in/eHj6-XBt #GenX #FutureOfBeauty #Beautybiz #beautynews #beautyevent #marketing #beautymarketing #marketingstrategy #research