Whirley-DrinkWorks!’s Post

🍺 Which beers do Americans reach for when watching sports games, when they’re having a quick after-work drink, or when they are out on a date? 🔍 While YouGov’s newest report taps into the beers winning the most popular drinking moments, it doesn’t analyze the most consumed beers while scrolling LinkedIn – so I’ll need you to leave a comment about that! View the report and accompanying video presentation here: https://okt.to/GY6ejN

Exciting news from the world of entertainment and beverages! Stella Artois has been announced as the official beer for the popular show "Hot Ones," featuring Ludacris. Key points from the article include: - Official Beer Partnership: Stella Artois has partnered with "Hot Ones," a renowned show known for its spicy interviews, where Ludacris will be featured. This collaboration brings together entertainment, celebrity guests, and a beloved beer brand. - Brand Alignment: The partnership aligns with Stella Artois' image as a premium beer brand, connecting with consumers through unique and engaging experiences in the entertainment realm. - Cross-Promotion Opportunities: The collaboration presents opportunities for cross-promotion, allowing Stella Artois to reach a broader audience and strengthen its brand presence among fans of the show and Ludacris. - Enhanced Consumer Engagement: By associating with popular cultural phenomena like "Hot Ones," Stella Artois enhances consumer engagement and fosters brand loyalty among its target demographic. This partnership exemplifies the power of strategic brand collaborations and innovative marketing initiatives in capturing consumer interest and driving brand affinity. Check out the full article - #hotones #ludacris #marketing #stellaartois #entertainment

Did you know that an estimated £2.4 billion will be spent, by Brits, during the Euro's? (via FEAST Magazine). Consumers who can recall seeing an ATM ad in the past week 71% more likely, than the average consumer, to drink beer whilst watching sports or at a sporting event GB TGI-2024 May (April 2023 - March 2024)-© Kantar Media) so advertising your beer brand on our screens could push you to the forefront of their minds. #captivatingconsumers #deliveringresults #cashstillmatters #atmadvertising #shoppermarketing #retailmarketing #dooh

Last week The Breakers offered a masterclass in hospitality and captive audience pricing while hosting the annual Beer Business Daily Summit. The $36 hamburger need only be described as aspirational. Cheese, sir? That’s extra. In acknowledgment of $36 hamburgers, and 2024 Beer shipments down again, Harry Schuhmacher immediately addressed systemic headwinds around economy / inflation. His freewheeling Porter’s Five Forces-esque industry predictions are always a highlight and well worth the price of entry. I don’t think the room reached a consensus on this year’s “x – factor.” GLP-1? Cannabis? Doom scrolling? My personal take is that online sports betting is not directly cannibalizing BevAl $. I understand that analysts want to exploit the correlation, but the relationship feels analogous to fire and oxygen. However, I agree that the proliferation of gaming, particularly among LDA males, is a threat to On Premise visitation; a hypothesis confirmed by Tom McReavy who transitioned into Beer from the video game scene. At NIQ we are actively researching how all of these evolving factors are shaping the way consumers interact with the BevAl category – it’s exciting to be on the cutting edge of so many hot topics. It was not all doom and gloom. While the Beer industry collectively decides how to grow the pie, there is no debate that share is up for grabs. Sapporo-Stone and Boston Beer Company even offered strategies to resonate with stay-at-home gamers. The most insightful quip came from Simon Wuestenberg, US Chief Sales Officer – ABI. He cited the well-accepted idea that brands are built in the On Premise. Then he doubled down, viewing On Premise through a general CPG lens, and pointed out the overlooked obvious: EVERY industry wants an On Premise, but it is incredibly unique to BevAl. Manufacturers often take that for granted. I’ve spent the last week brainstorming exceptions. Video game cafes (for my 30+ audience)? Barbershops? Thought exercise: If deodorant brands had a channel where consumers showed up genuinely excited to experience, trial, and learn about their products…how much would they invest? NielsenIQ / CGA by NIQ #SUMMIT #BevAl #CPG

Who doesn't love a good deal? A great way to garner exposure for your restaurant brand is to share exclusive social media promotions to incentivize follows, shares, visits, and repeat business. This can range from a discount code to a social media contest. The key is to create offers that encourage engagement and sharing. After all, everyone wants to be engaged, not just be sold to. #RestaurantMarketing #DigitalMarketing #SocialMediaSuccess #RestaurantGrowthTips #effectivemarketing #HospitalityIndustry #RestaurantOwners #HospitalityMarketing #RestaurantBusiness #FoodService #RestaurantGrowth #DigitalMarketingForRestaurants #HospitalityBrands #RestaurantManagement

Is Old Jamaica Ginger Beer Bowing Out in a Blaze of Glory? Rumours are swirling that Old Jamaica Ginger Beer might be retiring, with a final campaign promising a "blaze of glory!" 🌟🔥 If true, this would mark the end of an era for a drink that’s been a staple in fridges and flavour memories for decades. It’s a poignant reminder of how beloved brands can create emotional connections that last a lifetime. At Zappit, we’re passionate about helping brands build these connections, ensuring they resonate with consumers in meaningful ways. Moments like this highlight the importance of staying close to your audience, understanding their loyalty, and delivering campaigns that leave a lasting impression. Read the full article from The Grocer here: https://lnkd.in/eNBi2eWj #OldJamaica #BrandLegacy #ConsumerLove #DigitalMarketing #Zappit

We were having fun yesterday and discovered some amazing strategies for alcohol brand promotion: * Influencer or celebrity marketing * Event Sponsorships (like a beer-fest) * Movie or song integration * College party sponsorship * Running marathons to tone your body (Party hard on saturday and run hard on sunday) * In-store displays (Bar, wineshops) * T-shirt distribution with the purchase of four beers. * Premium glassware is to be given away for free in bars. * Brand-labelled plastic glasses. * Distribution of lighters with labels at smoking shops. * Free ashtrays when a bottle of whiskey is purchased. * Mobile Apps and Loyalty Programs. (Scanner on bottle or scratch card) Bacardi Jack Daniel Distillery Carlsberg Group United Breweries Ltd. Sula Vineyards Bira 91 #alcoholbranding #alcoholmarketing #alcohol #marketing

This year, we witnessed some of the most innovative and buzzworthy collaborations. From brands joining forces with your favorite celebrities to bold moves in the food and beverage industry, these creative alliances have captured attention and set new standards in marketing. Here are some of the most memorable collaborations of the year. #brandcollabs #bestbrandcollaboration #bestcollab #marketingcollab #marketingcampaign #campaign

Do you know Most Companies underestimate the potential of a non-targeted audience? Marketing to a non-potential audience can waste your time ⏳ Competing in the existing market is like fighting to split up the existing pie But how about grabbing a whole bunch of new customers? Target the non-audience 🎯 85% of US adults play Casino. So there’s a 15% potential nonplayers. Generally, women above 40 are not targeted. What if you could turn them into your customers? 🤝 It’s easy to discover them but turning them into customers is challenging. Find why they haven’t considered your industry as an option. Create interest, design and market your product accordingly. Then you have a huge market ground solely for you. It’s not impossible - Athletic Brewing Company did it. Check on the case study - https://lnkd.in/gbTQ7ZmB #potentialmarket #targetaudience #business #profit #sale #casestudy #athletic #NAbeer

🍻 Explore the dynamic landscape of alcoholic domains! Just like the rich variety of our favorite beverages—from beer to wine—the digital realm offers a vast selection for brands seeking to make a mark. Choosing the right domain name is crucial for your online identity in the alcoholic beverage industry. Whether you’re launching a new craft beer, an artisanal wine, or an innovative spirit, having an engaging and memorable domain can set you apart in the competitive marketplace. Let’s not underestimate the power of a strong online presence! A well-chosen domain can enhance your branding efforts and resonate with your target audience. Ready to discover the perfect domain for your brand? Join us in redefining how alcohol brands connect with consumers in the digital age! #Domains #Alcohol #Branding 👉 [Link to your website or relevant resource] — Secura GmbH https://ift.tt/Wf7bnzL