AGENT: "A person who WORKS on behalf of SOMEONE OR SOMETHING ELSE." Whiteboard was founded as an agency because our mission—to empower visionaries to lead meaningful brands—is fundamentally an orientation of agency. And through that work with more than 400 clients over the past decade, we’ve uncovered a simple rubric to ensure we leverage our agency capacity to build a Brighter Future. We’ve learned that in order to be effective agents, we must hold two tensions in perfect balance: Self vs. Others & Mastery vs. Mission And we’ve discovered that if you plot these two spectrums on a simple two-by-two, some interesting insights surface. At the extremes of these two tensions are the cornerstones of true agency: ambition, advocacy, purpose, and expertise. Self (Ambition) vs. Others (Advocacy) While agency is ultimately the work of advancing others, we cannot effectively do that, especially for more than short bursts of time, without tending to our own human needs as part of the work. We must remain physically, mentally, and emotionally healthy in order to meaningfully advance others. Simply put, you must put your oxygen mask on before helping your fellow passenger, but you don’t take the whole oxygen bottle for yourself. But if we over-focus on our own self-health without engaging others, our capacity for empathy diminishes, and we become alienated from those we have a responsibility to advance. Mastery (Expertise) vs. Mission (Purpose) To be effective agents, we must willfully submit to the mission of those we seek to advance (and in turn, we must take the time to define and understand that mission). But without a level of mastery of one or more skills, it is impossible to contribute to the advancement of any mission. Conversely, if our focus is too heavily weighted on developing our own mastery, we lose touch with the mission of others and may end up with powerful talents that are irrelevant to advancing others within our purview. True Agency can only manifest when purpose, advocacy, expertise, and ambition are held in perfect balance. If we fail to hold these tensions in balance, we can end up in what we believe are the Four Temptations of True Agency, found in the four extreme corners of the True Agency Axis: - Ineffectiveness - Burnout - Isolation - Vanity We cannot build a Brighter Future without a healthy understanding of the individual and collective aspects of our agency. We believe that by using the True Agency Axis as our lens, we can keep ourselves and our company centered and more rapidly advance a Brighter Future… without leaving a wake of cultural debt that those after us will have to pay back.
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I Help Busy Online Coaches & Course Creators Increase Sales Using Email & Landing Page Copywriting Strategies That Sell Like Crazy | 👇👇👇
🌿🌿🌿 Working with Holistic health and wellness coaches is my secret joy 🌿🌿🌿 And you might wonder why... It's simple... ...watching these heroes of change help folks transform into their absolute best selves is like witnessing a caterpillar turn into a majestic butterfly. Whether it's shedding those extra pounds... turning life around... conquering dietary demons... unleashing the office superstar within... or finding love... ...these coaches are the unsung miracle workers of our time. The secret sauce of attracting and converting their target audience? It's often words. The right words. The magic spell that transforms hesitant readers into enthusiastic clients. That's where I come in. With my email copywriting expertise, I craft messages that drip with authenticity and trustworthiness, not sleazy sales pitches. I know what resonates with the ladies. (Puurrrr 💁♀️) I know what makes the gents nod in agreement. (Raaaa 🙋♂️) So, my dear Holistic and Alternative health and wellness champion, if you're looking to turn heads and open wallets, send me a DM today. Together, we'll concoct a strategy and I'll whip up copy that'll have your phone blowing up with credit alerts. 💰 Shoot me a message right now or connect via rapportnaija@gmail.com. Let's make 2023 the year your coaching business conquers all! Stay cool, health and wellness warriors! 🥗💪 #HolisticHealth #HolisticWellness #EmailMarketer #EmailCopywriter
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📢 Calling all Health & Wellness Coaches! Feeling the uphill battle of attracting and keeping clients? I get it. In a world brimming with wellness seekers, standing out seems like chasing shadows. The struggle to be heard, to connect, it's all too real. But imagine a world where your expertise shines, where your passion thrives, and clients seek YOU out. A world where client acquisition isn't a struggle but a steady stream of eager souls ready for your guidance. "Let's turn the tide together. Your passion deserves recognition" Your guidance can transform lives. The challenges of client acquisition? We've got this. As a social media manager, I'm not just here to empathize, but to extend a hand. Let's conquer the competition, one post at a time. Reach out and let's make your coaching journey a story of triumph. 🌟 #healthandwellnesscoach #socialmediamarketing #socialmediamanagement #socialmediamanager #clientretention #gettingclient
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Empowering high-achieving women reclaim energy, motivation and mental clarity | Advance in Career Without Sacrificing Health & Wellness | Corporate Burnout Survivor | Functional Nutritionist
📊 Did you know that a recent Forbes article revealed a staggering 83.3% of Marketing and Communication professionals reported experiencing burnout? As someone who has navigated the trenches of the marketing world, I understand this all too well. Marketing professionals are, without a doubt, among the most driven individuals out there. We're often tasked with the Herculean challenge of achieving more with less - more leads, sales, and reach with fewer resources and tighter budgets. And let's not forget the monumental impact of COVID, which intensified these pressures. In today's digital age, it's not just the sheer volume of work, but the way we're connected 24/7. We're constantly "on," perpetually bombarded by emails, Teams or Slack messages, and endless Zoom meetings. The line between work and personal life has blurred, contributing to our risk of burnout. 🍷🥂 The prevalence of alcohol use in the marketing industry doesn't help either. Business dinners, industry events, parties and social gatherings are all part and parcel of our professional lives. While enjoyable, they can also be physically and mentally draining. Moreover, marketers are expected to pivot quickly in response to technological changes, cultural shifts, and economic impacts. It's a career that demands flexibility, adaptability, and the ability to keep pace with a rapidly evolving landscape. Self-care, an essential antidote to burnout, often takes a backseat. Nutritious eating, regular breaks, and physical movement become distant memories when we're buried in back-to-back meetings, juggling excessive workloads, and wearing multiple hats to keep up with the demands. My journey in marketing has not been without its own battles with burnout, which is why I feel compelled to address this critical issue. I've learned that, just as we meticulously plan campaigns, we must also strategize our own well-being. Let's start a dialogue on how we, as marketing professionals, can collectively combat burnout. Share your tips, experiences, or thoughts on how we can better balance our careers with self-care. Together, we can turn the tide and ensure that our industry thrives without sacrificing our own well-being. 💪🌟 #marketing #womeninmarketing ____ 👋🏼 I'm Ashlin Prol, Functional Nutritionist, Corporate Burnout Survivor, Empowering Women to Overcome Burnout, Stress and Anxiety. Want to see more posts from me? ⤵️ ✅ Connect with me 🔔 Message me 🗞️ Subscribe to The Wellness Detective newsletter 📚 Download free Fueling Success Energy Guide at link in my bio
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I help Health & Wellness Businesses Build Credible Authority as Industry Leaders and Boost Sales ➡️ 2x published Health Science Researcher
How to Attract a Steady Stream of Clients as a Health & Wellness Coach Let’s get straight to it. If you’re not seeing a flood of new clients, it’s probably because your content is not portraying you as an authority. Here’s the hard truth: There are loopholes. And you audience is simply not convinced. The missing piece is engaging and valuable content. ➡️ Your content should: Nurture Leads: ⭢ Build trust and show your expertise over your niche. Attract the Right Audience: ⭢Speak to everybody = speak to nobody. ⭢Speak directly to those who need your health solutions. Save Time in DMs: ⭢ Filter out tire-kickers and connect with serious prospects. Convert Visitors into Clients: ⭢ Make them see why you’re the go-to expert. Handle Objections: ⭢ Address their concerns before they even ask. ➡️ Here’s how you fix it: ⭢ You need to understand your ideal clients on a deeper level: Identify Their Pain Points: ⭢ What health challenges are they facing? ⭢ What are their biggest frustrations? Explore Their Goals: ⭢ What are their health and wellness dreams? Assess Their Current Efforts: ⭢ What solutions are they already trying? Understand Their Barriers: ⭢ What’s stopping them from achieving their goals? Create content that addresses these key areas. ⭢ When content addresses their needs and challenges, your audience is more likely to engage and convert. P.S. Don’t wait for clients to find you. Create compelling content that draws them in and shows why you’re the expert they need! Want to elevate your client attraction game? Drop a comment or DM me “BOOST” and lets get you some clients.
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Psychology-led business, marketing, sales & mentor for purpose-led (but frustrated!) coaches & consultants who are ready to replace their old 9-5 salary, without changing who they are or working 24/7.
Here’s a video / insta reel idea for you. ☀️ Why not share a little bit behind the scenes of your business. Spill the tea, show them around. Welcome them in. Give them a glimpse into your world. 🌸 Just to be clear I don’t manage to do this every morning - I’m not bloody Taylor Swift - but when I do manage it, I feel so much better about myself and in my body. ✨ Oh and last night I ate with the kids and had mini kievs and baked beans! 💨 I have #crohnsdisease - thankfully in remission - but I do have to be careful about my gut and stress levels. Another major reason why working for myself in my me-shaped biz is so important and why the corporate world was not for me. 🌸 Looking after my health and wellbeing is an important pillar of my biz - I am my business’ most important asset after all. 😉 The lovely Lisa Swiatek - former client extraordinaire and all round superstar - of Solis Psychology & Wellbeing runs a fab programme called Feel-Good Founders of which I am a part and she asked us what culture we created as leaders of our own businesses on a recent call. 🤯 I spent the best part of 2 decades helping other CEOs create people-first workplace cultures and yet I’d failed to think of my own biz in this way! 🤯 Yes I advocate for creating a you-shaped biz when it comes to your niche, offers, marketing and sales but was I providing the right ‘wellbeing & health benefits’ for my people. And for people, I mean me! 😬 This year I’ve also invested in my business by working with a brilliant fitness coach @lucyharrisfitness twice a week and joined the lovely Silvia of @solpilatesuk on a Friday - and actually found some forms of exercise I enjoy!😂 What are you doing to support your business’ most important asset - both mentally, physically, emotionally as well as strategically, developmentally and professionally? 🤔 Share below what you do to support your business’ most important asset? 💗💗 #feelgoodbusiness #youshapedbusiness #kinderbusiness #careercoaches #wellbeingcoach
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Website copy and design by a senior creative gone wild.✨🦄✨ I live to make cool stuff and hype people up!
I'm sure this won't be my most popular post... But whether you're a copywriter, marketer, or a wellness resolution setter... 😕 This is something I think we all need to talk about. I know many of us have 2024 goals that ultimately boil down to weight loss. This also means that a lot of us will be creating content around... ➡ Dieting ➡ Fitness ➡ Cleanses ➡ "Wellness" ➡ And "perfecting" our bods And here's the deal... I respect bodily autonomy. And I don't think there's anything wrong with wanting to lose a bit of weight. (Necessarily.) But here are some lies marketing tells us... ❌ Fat = unhealthy ❌ Dieting = healthy ❌ Your body = toxic ❌ Weight loss = always healthy ❌ More exercise = always better ❌ Larger bodies = a problem we need to solve So, why am I making this post? Well, as a human... I don't want anyone to feel like their body is something they need to fix. But as a copywriter... I want to encourage other writers to think deeply about what they're selling. (AND how they sell it.) Wellness culture (and the marketing that surrounds it) can and does cause... ➡ Illness ➡ Eating disorders ➡ And unjustified and unsubstantiated prejudice (Fatphobia, in other words.) And listen, I get it... At the end of the day, many of us are taking the jobs we can to survive... But if you have any semblence of choice around the projects you take... Please choose carefully, write thoughtfully, and listen to alternative voices. And that's it for now, team... If you've made it this far, thank you... I left a few helpful + thought provoking resources in the comments. 💚
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✏️ Medical Translator and Writer ❤️ Clinical Trial Ambassador 🏥 Helping you make treatments and information available to patients and caregivers 💡 Mentoring medical and life sciences translators around the world
Here’s a post that you’ll either relate to or completely miss the point: Are you thriving? You're not the market! Are you struggling? You're not the market! Whether you're thriving or struggling, your individual experience does not necessarily reflect the market as a whole. The market is a mosaic of diverse stories. And the current narrative can be exhausting, especially if your personal experiences don't align (either way) with what's being broadcast. • IF YOU'RE FACING CHALLENGES: I know it's been tough out there, but that's not the whole picture. Remember that you're part of a community that cares, and your struggles are real, but they don’t define you. Give yourself permission to step back and take a break from it. Then, come back with a restored mindset: 1. Diversify or improve your skill set by investing in professional development 2. Use social media not to rant but to promote your services by showcasing your expertise 3. (Re)connect with old, new, and dormant clients 4. Seek feedback and support from your peers 5. Build a strong network Be proactive and focus on your goals, while remaining open to learning from the experiences of others. • IF YOU'RE FINDING SUCCESS: You might be tired of the "doom narrative" (I know I am) and wishing for a more balanced view that includes both the gains and the setbacks. But be mindful and compassionate towards those who might not be in the same boat. Consider how you can extend a hand, whether through support or simply sending positive vibes: 1. Celebrate your wins as a way to uplift others 2. Share your strategies and insights about your specialism and market sector Find a way to contribute positively. • TO ALL (REAL OR PERCEIVED) INDUSTRY LEADERS AND INFLUENCERS: If you find yourself in a position to lead or influence – no matter how small or big your reach: It comes with great responsibility, especially in challenging times. In every industry, the voices of those with influence echo far and wide, shaping perceptions and affecting the morale of others. You have the platform and the power to counterbalance the negativity currently dominating our professional landscape. Your words and actions can foster a culture of positivity and proactive behavior. Your encouragement and positive outlook are strategic tools that can ignite innovation, drive engagement, and build resilience. – – – – – – – ✍ I write about #MedicalTranslation and #MedicalWriting, sharing tips and strategies for freelancers and clients. 🔵 Follow my hashtag #YourPortuguesePatientPartner for insights, updates, and behind-the-scenes glimpses of my work. Plus: #️⃣ MedCommsFAQ for questions frequently asked by clients in medical communications. Share your answers! #️⃣ FridayClinicalCorner for a brief breakdown of clinical research terms from my work week. Join me every Friday! 🟢 Follow or Connect with me! (Don't forget to hit the 🔔 at the top of my profile.) 👉 Now running the #MedicalTranslationMentoring program.
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Medical Lab Scientist | Health Advocate | Personal Branding Coach | Founder & Humanitarian | Volunteer
John missed it! I don't want you to miss it too. It all started like any other day. John woke up before sunrise, his mind already racing with the day's to-do list. Without breakfast, he was out the door and on his way to the office, ready to dive into his role as a marketing professional. From 8 to 5, John's days were full of meetings, brainstorming sessions, and strategic planning. But that was just the beginning. As soon as he clocked out, John would transition into his side hustle, providing remote consulting services to small businesses. And if that wasn't enough, John was also an avid LinkedIn user, constantly networking, sharing insights, and building his brand. Every spare moment was dedicated to scrolling through his feed, engaging with posts, and crafting thoughtful comments. For weeks, John's routine remained unchanged. He would wake up exhausted, power through his day job, and immediately dive into his evening commitments. Sleep became an afterthought, and self-care was a foreign concept. It wasn't until a major opportunity presented itself that John's lack of rest caught up with him. A potential client reached out, requesting a proposal for a high-stakes project. This was the kind of opportunity John had been working towards for years, but in his sleep-deprived state, he struggled to formulate a coherent pitch. Ultimately, the proposal fell flat, and John watched helplessly as the client chose a competitor. He had sacrificed his well-being for the illusion of productivity, and it had cost him dearly. If John's story resonates with you, take a moment to reflect on your own habits. Are you sacrificing rest for the sake of perceived productivity? Remember, burnout is a real and insidious threat, one that can derail even the most ambitious goals. Prioritize your well-being, and watch as your personal and professional life flourishes in ways you never imagined possible. ↳ I am Emele Arthur-Hayford and I empower you to take command of your health. To Join the health commanders → Hit Follow. Let's take command of our health 🥂
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LinkedIn™ Community Builder for Health & Wellness Enthusiasts ✨ Authentic Relationship Building Strategies to Help You Confidently Find & Connect with Your Ideal Clients
My Wellness-loving 🤗 friend, Which approach helps you build authentic relationships on LinkedIn? Comment below! 👇 A) Quality Time - engaging conversations B) Words of Affirmation - celebrating achievements C) Personalization - tailored messages D) Gift-Giving - Sharing valuable content E) Acts of Service - #offeringhelp Remember, wellness is a journey and your people need to know that there's a real human on the other side who cares about their wellbeing. You'll attract ideal clients by building genuine connections, not just promoting your services. #wellnesscommunity #linkedintips #wellnessjourney #relationshipbuilding
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Home Care Business Strategist | Proven Frameworks for Landing VIP Private Pay Clients | Inc 5000 fastest growing companies 2024
A Day in the Life of a Home Care Agency Owner: Expectation vs. Reality Ever wonder what a day in the life of a home care agency owner is really like? Let’s compare expectations to reality. Expectation: You wake up, check a few emails, and spend the day meeting clients and making strategic decisions. Reality: You wake up to a flurry of urgent messages. A caregiver called out sick, a client has an emergency, and paperwork is piling up. Sound familiar? Here’s how to bridge the gap: Morning Routine: Start with a structured routine. Check emails and messages, but don’t let them dictate your day. Prioritize tasks and tackle the most critical ones first. Delegate Wisely: You can’t do it all. Delegate tasks to trusted team members. Empower them to handle emergencies and day-to-day issues. Focus on strategic growth. Client Engagement: Schedule regular check-ins with top clients. Set aside time each week to connect. It shows you care and keeps you in the loop. Team Communication: Hold brief daily huddles with your team. It’s a quick way to address issues and align goals. Use this time to delegate tasks and provide support. Self-Care: Don’t forget about yourself. Take breaks, eat well, and get enough sleep. A burnt-out owner can’t run a successful business. Evening Review: End your day by reviewing accomplishments. Reflect on what went well and what needs improvement. Plan tasks for the next day. Expectations vs. reality can be stark, but with the right systems, delegation, and self-care, you can bridge the gap. — Enjoy this? ♻️ Repost it to your network and follow me for more. Sign Up for my Free #1 Newsletter, the Home Care MBA @ www.homecaremba.com where weekly I send actionable tactics that you can use to scale your agency!
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