Wide Eye’s Post

❌ So let me get this straight, company hiring a Content Manager: You want someone to write, AND edit and perform QA, AND handle the performance monitoring and reporting, AND determine the overall strategy? ❌ For blog content, AND email marketing, AND social media? (For the latter, also managing and strategizing for engagement?) 🎩🧢👒 Too many hats! Absolute recipe for employee burnout. Stretching your Content Manager too thin, across too many channels, with too many responsibilities -- including writing, which can be incredibly mentally draining, ask any professional copywriter! -- isn't going to be advantageous for the success of your brand's content marketing efforts! The job post I'm referring to should be three different people's jobs. Maybe not even full time, you could hire someone full time for whichever is most important, then work with contractors for other channels or tasks. Sounds like a nightmare, honestly. 🙏 Please, if your company feels they want to hire a content marketer, understand what a specific title like "Content Manager" should or should not entail, and how much would be too much to manage for one person. Otherwise, you're going to end up with high turnover, which frankly, will cost you more in the long run than properly investing in multiple workers instead of trying to turf 100% of everything to just one person. (At a not so great salary for all of that, too, tbqh!) I'm putting this out there for the benefit of people who might be considering hiring in this kind of fashion. Please reconsider. #hiring #contentmarketing #seo #contentmanagement #contentstrategy #copywriting

I’m hiring a founding product marketer at UserEvidence. If you’re an A-player who wants to own product marketing and be my right-hand person - keep reading. You’ll get to build the entire product marketing function from the ground up, work closely with every leader across the GTM team, and bring our customer voice platform to market. You’ll have clear goals, know what success looks like, and get strong support from the best agencies and freelancers around. And most importantly - you'll get to work directly with a CEO who gets marketing (sup Evan Huck). I want to bet on the right human. I’ve seen how much damage a two-person marketing team can do when both people compliment each other really well. Attitude and mindset are more important than having worked at a big name startup before. This might intimidate some but it’s an incredible opportunity to prove yourself in a big way. My email and LinkedIn DMs are open (not for recruiters) if this sounds like you. Link to the job description in the comments. #productmarketing #hiring PS I’m all about creative outreach if you’re serious about applying for this role

We are #hiring again! 🧩 And this time, the missing piece to finish the puzzle is in team marketing 📊 Are you our first Digital Content Specialist who will help us tell our story? ✍ If you can put a checkmark next to these statements, you might be the one! ✅ You have always found it easy to express yourself in writing and finding the right words to simplify complex ideas. ✅ You love the pursuit of ambitious goals, gain energy from crossing items off your list, and enjoy feeling productive. ✅ You enjoy complex challenges as they stimulate your thinking. You have a natural ability to work with data and are skilled at producing plans based on it. Got all the checkmarks? Then we want you on our team! ✊ Apply in comments!

You’re screwing yourself over with a content marketing title. If I was building a team from scratch, these are the titles I’d use: ► 1. I'd rename the team "Organic Marketing." The team would be a sister to the Paid Marketing team. ► 2. The new "Organic Marketing" dept would have the following channel leads: - SEO manager - Email marketing manager (not to be confused with marketing operations) - Social media manager - Partnerships manager - Creative content manager → What would each of these roles do? → 𝐒𝐄𝐎 𝐦𝐚𝐧𝐚𝐠𝐞𝐫 This person does not manage content creation. They look after strategy, briefs, and technical upkeep. → 𝐄𝐦𝐚𝐢𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐚𝐧𝐚𝐠𝐞𝐫 The role is distinct from marketing operations because it's more focused on the creative and strategic aspect of email marketing, rather than the technical or operational side. → 𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐦𝐚𝐧𝐚𝐠𝐞𝐫 Focused solely on organic social media campaigns and community management. → 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 𝐦𝐚𝐧𝐚𝐠𝐞𝐫 This person focuses on relationship building and partnerships for co-marketing opportunities. These channel leads would also manage agencies and entry-level channel employees. → 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 The creative content manager would manage contractors: - Writer - Graphic Designer - Videographer - Online events specialist - Interactive content developer ► 3. I'd also hire a Senior Content Strategist. The Senior Content Strategist would handle:  - Strategy across channels - Calendar planning - Governance - Internal distribution of content ► 4. Finally, I'd get a Data Scientist on board. The data scientist would focus on reporting. Paid Marketing reporting is more straightforward. Tying organic content back to revenue requires deeper analysis and far more correlated data points. So, the full team would be: → Senior Content Strategist → SEO manager → Email marketing manager (not marketing operations) → Social media manager → Partnerships manager → Creative Content Manager, who manages: - Writer - Graphic Designer - Videographer - Online events specialist - Interactive content developer → Data Scientist (important!) How would you structure your team? #ContentMarketing #ContentTeams

Storied is hiring for a B2B Direct Response Copywriter This is for you if you're an intelligent, structured thinker, who can simplify complex topics into engaging, accessible and memorable content. You're a seasoned B2B writer who ships/move fast/get results. And you believe that storytelling has the power to change the world. YOU HAVE PROVEN EXPERIENCE IN: * Direct response B2B and B2C copywriting * Course launch sequences and content funnels * Business writing for an executive/leadership/tech audience * Crafting attention-grabbing hooks with positive emotion/outlook * Optimizing for enrollment/conversion in a non-pushy manner At Storied, we're on a mission to turn tech leaders into master storytellers. We serve senior and mid-career tech leaders caught in the messy middle, who are looking to level-up their role, contribution, and impact in an AI world. We accelerate people’s ability to structure their thinking, secure investment, get buy-in, communicate their value, drive decisions, and change the world. Narrative Intelligence ™ is our philosophical and practical approach to influence at scale. After 20 years, we are productizing the IP and democratizing the methods. Our storytelling courses and coaching programs are embraced by leaders at Google, Meta, Uber, Shopify, Zillow, and NASA. We can provide you with a motherload of reference frameworks, source materials, and hundreds of testimonials, social proof, and big impact stories. THE WORK TO BE DONE You'll be asked to optimize and up-level our end to end content marketing at Storied, and support us in our growth as we continue to build a global movement and engaged learning community. This is an immediate start, remote, project-based opportunity. With the first 2-3 sprints over the next 8 weeks. With opportunity for an ongoing contract relationship. Project Needs: Sprint 1: Launch sequence and funnels for high ticket offers / courses Sprint 2: Weekly email newsletter and lead gen initiatives Sprint 3: JV Partnership conversion funnel Sprint 4: Course fulfillment and nurture sequence This is a contract/hourly position with long term potential. INTERESTED? Email careers@storiedinc.com with a link to your LinkedIn profile and samples of your writing. Excited to hear from you.

Big news at Boss Digital...We're Hiring! 👩🏫 You heard correctly marketing girls & boys, we've got a few roles we're hiring for, and I for one am SO excited at the prospect of new team members. Not that I'm bored of the current team (love you all dearly) but because we are growing as a company and with the right people in these roles, we'll continue to grow even more. I think anyone who knows me knows that I absolutely love working for Boss, the points highlighted in the slides aren't exaggerated, you get the work done and your time is yours to do with as you please. 10am yoga class? See you there Yogi Julie. 🧘♀️ The team are amazing, our team days are always fun, drama-free and everyone is so unique in their own little ways. We all bring differences to the table, in the time I've been at Boss I've learnt more about football than I ever could've imagined, and can confirm I am now a Hammers fan (well done Angus, hope you're happy). & the personal development is unmatched, Dan is more than happy to give you his time if you want to learn more about elements of the role and marketing in general, or if you want to sign up for courses, like Hubspot Academy, he will support you throughout. I've spoken to a lot of people about my job at Boss in the last 10 months, and almost everybody remarks "Can you get me a job pls". Now's your time to shine people! So if you feel any of these roles fit you and your experience, and you can bring what we need to the role, email your portfolio to dan@boss-digital.co.uk *All thoughts are my own, and Dan has not bribed, blackmailed or coerced me into sharing these comments* although Dan, if we hire somebody off the back of my post, it might be important to note my fave chocolate is Dairy Milk, and my dream car is a Porsche 911 GT3 RS, just food for thought xox

Zapier is hiring a remote Sr. Editor, Product and Ecosystems #Zapier #remotework #remotejob #workfromhome #Editing #ContentMarketing #ProjectManagement #ContentStrategy #Proofreading #CopyEditing #B2BSaaS #Feedback #CrossFunctionalCollaboration #Automation #Systems #Zapier #SeniorDirectorOfProduct #SeniorDirectorProductManagement #VPOfProductManagement #SeniorProductManager #SeniorProductAnalyst #DirectorOfProduct

You’re not just hiring a copywriter. You’re hiring someone with expertise in telling YOUR story in the way that your audience needs to hear it. You’re hiring someone who has spent years mastering not only writing but also sales, consumer psychology, marketing, client research, competitor research, and SEO. You’re hiring a branding and messaging consultant. You’re hiring a marketing and content strategist. You’re hiring a second pair of eyes on the copy you’re putting out into the world. You’re hiring someone to give you your weekends back. You’re hiring someone to give you that peace of mind that your content is doing its job and bringing you your dream clients. You’re hiring someone to make your life easier and more carefree. And, ideally, you’re hiring someone who cares just as much about your business and its success as you. #copywriter #financecopywriter #salescopywriter

Hey colleagues,      Unfortunately, due to company restructuring, I was among several colleagues who were laid off recently at our small marketing firm. I was there for seven years and can honestly say it was one of the best jobs I’ve ever had. I felt lucky to work with a team of smart, creative, fun, hard-working people where I grew professionally and personally.     I'm now seeking new challenges and the opportunity to apply my long-honed experience as a writer, data-driven content strategist, SEO expert and communicator to help my next employer (and myself!) grow, succeed and have fun in the process.      If you or someone you know is hiring, please consider sharing my information with them. I’d love to reconnect, share more about my experience and catch up on what’s new. Ideally, I'm seeking a role as a Senior Content Strategist / Content Designer at a marketing agency, pharma company, healthcare IT company or healthcare provider. I’ve worked in the B2B and B2C healthcare realm for more years than I’d like to count (...let‘s just say it’s been at least 12!) and specialize in everything from internal communications, patient engagement, philanthropy communications/development, physician engagement, digital marketing for B2B and B2C, search engine optimization, UX design and so much more. I’ve created everything from training guides and videos to white papers and email campaigns. I’ve programmed and moderated conferences, webinars and focus groups; I’ve explained esoteric ICD codes and rules to providers; educated healthcare attorneys and executives about Medicare rules and regulations and even created Buzzfeed-type quizzes to engage patients in their own health for a health plan. I can write for consumer audiences, executives, employees, health plan members, patients and more.   TLDR: I can turn nearly any topic in healthcare into engaging, actional communications that are informative, easy and fun to read. I’m open to full-time, in-person, remote or hybrid roles in the Washington, D.C./Maryland region (and beyond, for remote positions). I have awesome references and an unending supply of lame Dad jokes to share on command (and sometimes on whim).     Thanks for your support. Here’s to the next chapter!  

Hiring one in-house marketing team member can be quite expensive. Here’s a graphic breaking down the costs of hiring one content writer (data for the USA). So, if you need four content creators, it will cost you $383,760 (we’ve taken the average annual salary and tax amounts, so the final cost may be higher). In addition to the writer, you will also need to fill the following roles to form a content marketing team (with average yearly salaries according to Glassdoor): - Marketing manager—$96,830 - Content strategist—$75,183 - Email marketing specialist—$63,439 - SEO manager—$86,258 - Marketing data analyst—$73,049 - Social media manager—$59,938 - Graphic designer—$59,529 Read more: https://lnkd.in/dp5r6zyn