To demonstrate that people can get just about anything on DoorDash, DoorDash is going to DoorDash stuff from all the ads that air during the big game to one lucky person. Yes. Every. Ad. All the cars. 1000 Popeyes Wings. Too many snacks for any pantry to handle. The cash to put towards buying a home. A tax service. And so much more.
I had the pleasure of sitting down with Jameson Fleming for the February cover of ADWEEK to share more about DoorDash’s brand and product evolution, about our new brand platform - “Your Door To More”, and about how we’re attempting to pull off a never-done-before idea.
The thing about doing something novel is that it’s a high trust exercise.
Trust from our leadership team at DoorDash - who ask and empower us to dream big and swing big.
Trust across the working teams - Marketing, Product, Engineering, Strategy & Ops, Enterprise Partnerships, Legal - who have adroitly navigated many twists and turns together as this thing has taken shape.
Trust between DoorDash and our incredible agency partners - Wieden + Kennedy, Wavemaker, Edelman. Trust between our internal creative studio Superette and the creative teams at W+K.
Trust from all the other brands (Popeyes Louisiana Kitchen, Mars, Dove, Anheuser-Busch, PepsiCo, Kia Worldwide, Intuit, FanDuel, BMW of North America, LLC, YouTube, Mondelēz International, The Hershey Company, Kawasaki Motors Corp., U.S.A., Nestlé, Ferrara, Molson Coors Beverage Company, Volkswagen Group, BetMGM, State Farm) who’ve leaned in to build a collaborative participatory ecosystem that engages all of our fan bases around this idea.
Honestly, watching that incredibly high level of trust develop in real time and at warp speed has been my favorite thing about an effort has felt at times like pretty #unhinged.
HUGE shout out to the entire team in the comments.
Head over to the microsite to watch the mother of all carts grow as more brands are announced.
Oh, if you’re a brand in the game and we aren’t talking yet, please hit me up and let’s make some magic together over the next ~10 days!
Growth Marketing Executive: Brand Strategy | Global | Performance Marketing | Tourism | Latina & Proud Mom of 2
6moYeah Kofi….go big my man!!!!!