Wieden + Kennedy’s Post

The best #ads of 2023, as highlighted by Adweek, are a testament to the ever-evolving landscape of advertising: https://shorturl.at/hkCK3.  From Leo Burnett to Droga5, these #campaigns redefine creativity. Want to delve into the nuances of the ad industry? Let's chat! 🚀 #AdvertisingExcellence #BestAds2023 #advertisingmarket #adcampaigns

What strikes me about Adweek's Ad of the year list is how traditional 30 sec ads still dominate but the landscape has dramatically changed. The awesome Grimace work by McDonald's & Wieden + Kennedy, Tubi & Mischief @ No Fixed Address and Hilton & TBWA\Chiat\Day are the tops on my list for being relevant convention breakers in the new attention economy. #marketing #digitalmarketing #socialmedia #creativity #innovation #brandmarketing #advertising #agencies

Cuteness🩷🧸 in ads is a serious business! It comes with all the casting trapfalls🍂 of more traditional advertising formats. So how best to use this thin coating of sugar🍯: what qualities does it imbue your brand with; and is it applicable to all sectors🍭? And, most crucially, how do you avoid caking🎂 it on so much that it crosses the line into the sickly saccharine🍮? We ask Regan Warner, McCann; Jack Walker, FCB London; Matthew Waksman, Ogilvy UK; andre sallowicz, AMV BBDO and Ross Neil, VCCP. Read Here: https://lnkd.in/ezG57gxB 📝: Jeremy Lee McCann Worldgroup Ogilvy FCB Global BBDO Worldwide #CuteAds #adorablemarketing #campaigngoals #innovativeads #emotionalads

Celebrating the Brilliance of Creativity: 2023's Standout Ads As we bid farewell to 2023, let us take a moment to appreciate the achievements in the world of advertising. This year, we witnessed a surge of creativity, with brands pushing boundaries and captivating audiences with their innovative campaigns. Here are #adweek's for the best ads of 2023, each a testament to the power of imagination and the ability to connect with viewers on an emotional level. What are your creative thoughts for 2024? https://lnkd.in/gG8pyzmC

Check out these 18 ad campaigns that are pure genius! 🤯 From the iconic "Got Milk?" to the hilarious Old Spice commercials, these brands know how to make an impact. Get inspired and see how creativity can take your brand to the next level. #BrandedContent #AdCampaigns #CreativeGenius https://hubs.ly/Q023YNxb0

I ❤️ Great Ad Campaigns In 2010 renowned ad agency BBDO New York created the "You're not you when you're Hungry" campaign for Snickers and it was a King Size success. (pun fully intended) These guys are also behind "Hungry? Why wait?" as well as "Snickers Satisfies." They hit the spot every time with their marketing, don't they? Here's some tasty stats regarding this campaign in particular's massive success: 🍫 Brand Impact: The "You're Not You When You're Hungry" campaign reportedly led to a 15.9% increase in global sales in its first year. 🍫 Market Share: Snickers' market share in the U.S. candy bar market grew from 13.4% to 15.9% over several years following the campaign launch. 🍫 Ad Recall: The campaign has consistently scored high on ad recall metrics, with some reports suggesting up to 70% ad recall in certain markets. 🍫 Social Media Impact: I mean, I'm literally posting about it right now on social media years after the campaign ended... How's that for IMPACT? Awards: The campaign has won numerous advertising awards, including Cannes Lions and Effie Awards, which are indicators of both creativity and effectiveness.

Purpose-driven marketing campaigns = awards bait. It's been true for years now that weighty mission-led ads collected all the hardware, especially at the Oscars of adland, Cannes Lions International Festival of Creativity. But that could change with the first-time addition of a humor category (well, subcategory technically) and official attention/validation for this tactic. Some say it's a return to advertising's roots, where humor has always been in style. Plus, it works with consumers (data don't lie). Any way you look at it, comedy seems to be making a comeback. See what ad mavens have to say here, and how this post-pandemic development could shape the industry going forward: ADWEEK #marketingandadvertising PREACHER Rob Baird Erich & Kallman Eric Kallman Marian Brannelly Apple Ogilvy Special New Zealand

Christmas ads. Who’s nailed it and who’s failed it? Our passionate (but not precious) ECD Seb Hill has contributed to Retail Week’s expert advertising panel to share his verdict on some of retail’s biggest Christmas ads this year. Seb discusses his thoughts alongside Sandie Dilger, Gary Pope, Grant Hunter, Aifric Lennon and Jack Nunn. Take a guess on his favourite Christmas ad 🎄 and share your thoughts below. #RetailWeek #Christmas #Christmasads #Creative #Adland #advertising

Adweek released its rundown of "Top 20 Ads of 2023" today. Some bangers on there for sure. Kudos to the creators. But what I noticed just as much as the examples was the continued evolution of "ads." Despite Oxford's lasting accuracy in describing an advertisement as a "a notice or announcement in a public medium promoting a product, service, or event....," the industry has tended to frame ads in narrower ways. For a great portion of people - even within the trade - the mention of an "ad" still elicits visions of :15s, :30s and pages you feel with your fingers. This list is a good reminder that some of today's best "ads" don't need to look, feel or sound like ads at all. And while a few of those included certainly found their way to television screens and traditional formats, the majority could just as well be defined as brand acts, experiences and entertainment. OOH executions, physical events (or, dare I say, "stunts"), technology tricks, films of all lengths and styles, and social media-fueled adventures. Brands need to make people feel. Speak a truth. Strike a chord. Make a stand. Tell a story. Generate a laugh. Do those things and folks will remember and engage with your ad or whatever it is you wanna call it. #marketing #advertising #brandcommunications https://lnkd.in/eBrTeirS

This Hollywood power broker revolutionized the ad industry with one audacious move. In 1991, Michael Ovitz was already a legend in Tinseltown. His talent agency, Creative Artists Agency (CAA), represented the biggest stars in the business. But Ovitz had his sights set on an even bigger prize: Madison Avenue. He saw an opportunity to disrupt the advertising world using CAA's unique strengths. His target? The most iconic brand in the world is Coca-Cola. At the time, Coca-Cola's account was held by McCann Erickson, an advertising giant. But Ovitz believed CAA could offer something no traditional ad agency could match. Creatives that didn’t mirror culture, but created it. So he leveraged CAA's vast network of A-List Hollywood talent to create 50 ideas for Cokes 1993 global campaign and presented them in a duel pitch against Cokes AOR, McCann-Erickson. CAA's lean structure and lack of advertising experience allowed for more nimble and creative decision-making. They weren't bogged down by the bureaucracy typical of large ad agencies. Ovitz personally pitched to Coca-Cola's marketing team, showcasing CAA's fresh perspective. It was pure Hollywood. No research, no numbers, no strategy. Just 60 minutes of Coca-Cola, presented as a hero in multiple story formats and multiple formats targeted for multiple market segments that blured the line between entertainment and advertising. Seeing the Coke side so elated, McCann skipped a note to McCann’s vice chairman with two words: “We’re dead.”Indeed they were. McCann sold two ideas. CAA (a talent agency) sold 24. One of which, you may remember, involved Polar Bears This caused a seismic shift in the advertising landscape. Ovitz had proven that creativity with the best creative people could trump decades of industry experience. Traditional agencies were left reeling, forced to rethink their entire business model. But whatever they learned from that experience was soon forgotten. Today, the ad industry is ripe once again for disruption. But this time, instead of letting outsiders disrupt the industry, Laetro was built to bring CAA's outside perspective into the ad industry. The industry doesn’t need a new type of ad agency. It needs a new type of agency. #Advertising #Innovation #Hollywood #BusinessStrategy