VCCP

Get that new phone feeling every 90 days. The third part of our 'Only O2' Campaign is here. With O2 Switch Up you have the flexibility to change your phone every 90 days without having to pay off your contract. 🌟Thanks to our friends at Virgin Media O2, Anonymous Content, The Mill, Factory Studio and Time Based Arts. Read more here: https://lnkd.in/eTYwF_sq #O2 #SwitchUp #Innovation #OnlyO2  #VCCPLondon #GirlandBear 

🚤 What does the unstoppable feel like? A maverick walrus on a speedboat. 🔥 We are excited to share our latest Virgin Media campaign. Introducing - the Walrus Whizzer - the third instalment in our ‘To Better and Beyond’ creative platform ⚡ The campaign  captures the unstoppable feeling that fast, smooth, reliable broadband brings and spotlights our  recent ‘Best Broadband Experience’ award win from GWS. ⛰ The 60” film was made  by our global content creation studio Girl&Bear in collaboration with film production company Biscuit Filmworks . 🎥 Directed by the  Swedish artist and director Andreas Nilsson, known for his work with Apple, Uber Eats, and Volvo, ‘Walrus Whizzer’ was filmed in his home country.  And to bring the walrus to life we teamed up once again with the wizards at Emmy and BAFTA award-winning Untold Studios. Read more here: https://lnkd.in/d3EKQTXz #agency #vccp #agencylife #production #agencywork #untoldstudios

Very excited to have Roshni Mahbubani join our team at VCCP Singapore 🇸🇬 thank you to Campaign Asia-Pacific for helping us announce the news!

With an average of 200 incidents reported weekly, our new campaign with Transport for London ‘Abuse Has Consequences,’ sets out to address the growing violence and aggression against staff across the network. The D/OOH campaign emphasises that both physical and verbal abuse are criminal offences with serious consequences. In 2023/24, there were 10,493 reports of work-related violence and aggression, a 5% increase from the previous year. However, incidents of physical violence have decreased by 20% recently, thanks to measures like the adoption of body-worn cameras, deployment of Transport Support Enforcement Officers, and conflict management training. Research carried out by ‘The Smaller Boat’ for TfL showed that highlighting the consequences of abuse against staff was an effective message with customers and staff focus groups showing support for the messaging and reassurances that perpetrators are caught and convicted. We worked with our global content creation studio Girl&Bear and digital experience agency Bernadette to produce the campaign which incorporates visual elements of consequences such as prison bars, arresting handcuffs and fines to land the clear message that ‘Abuse Has Consequences’.

In his latest column for Campaign UK, our Chairman and Founding Partner Charles Vallance discusses the Antidote Motive. As our world becomes more complex, people naturally seek simplicity as an antidote - which has implications for marketers and brands alike. In today's complex world, simplicity is the ultimate antidote. While technology and social media introduce challenges, consumers are increasingly drawn to brands that make life easier. This ‘Antidote Motive’ isn't new - history shows that innovation often sparks revival rather than obsolescence, as seen with the coexistence of acoustic and electronic music, or cinema thriving alongside VCR after naysayers had predicted that new technology would make older forms obsolete In marketing, successful brands understand the value of simplicity, continually evolving to meet unmet needs. As complexity grows, so does the demand for straightforward solutions, proving that simplicity isn't just desired - it's essential. Read more in Campaign: https://lnkd.in/e8TbsZ_w

Memory is a blueprint to the soul. Does that explain why you know every 90's ad jingle but can't find your car keys? Keen to find out more? There's just 3 days left to vote for our workshop to take place in Austin for #SXSW2025. 🧠 What Do You Remember? How memory works and shapes our world 🧠 In this interactive workshop, behavioural scientist Raphaelle (Raphy) March and agency strategy boss Richard Harriford (Bradford) will lead a series of live memory experiments made just for SXSW. Their previous research attracted the attention of the Alzheimer's Society and taught that some memories last a lifetime whilst others are fleeting. How does that sit in a culture that worships NEW? Don’t forget to bookmark this session about what you remember and how and why it stays there. Takeaways: 💭By studying what people with Alzheimer's remember, can we better understand how long term memories are stored and recalled? 💭Why is it that we remember some things forever, and forget others - no matter how important they may seem? 💭How can people sing pop songs that they heard 30 years ago but they can’t remember ads that were on the telly 30 minutes ago? Vote here 🗳️https://lnkd.in/e8jaMDP4

A fashion love story just landed in the USA 🇺🇸 Incredibly proud to announce the launch of ‘That’s So Primark,’ with Primark, the clothing retailer that offers quality fashion at value, in their first brand campaign stateside. 🏪 Working towards their American ambition of 60 stores in the US, Primark is introducing itself to American consumers and inviting them to fall in love with Primark’s value, quality and style. 🛍️ ‘That’s So Primark’ is an extension of the brand’s global creative platform with an aim to show Americans what it means to be “so Primark.”  🎬 Created in partnership with us at VCCP, the brand awareness campaign is rooted in two hero film: ‘Window With A View’ and ‘Fall Again.’ 🔊 The campaign is now live across CTV, OTT, digital, social, radio, OOH, and digital. Read more here: https://lnkd.in/ervk5jJU

Interested to join the first ever LGBTQ+ Women in Advertising Meetup at #SXSW? Panelpicker Community Voting is open for just another 3 days, and we’re proposing a unique session that will bring industry talent together. Read more  ⬇️ 🏳️🌈LGBTQ+ Women In Advertising Meetup 🏳️🌈 Lucy Cooper and Yasmin Message both work in advertising and social in the UK and founded Dykes Who Hike - an online and IRL community for LGBTQ+ women, trans and non-binary people. Join them to meet up, make new friends, build new communities and network with peers from around the world at SXSW and to find out more about the first ever Dykes Who Hike event in Austin, Texas. This meet up is aimed at connecting LGBTQ+ women, trans and non-binary creatives, but absolutely all are welcome! Vote here 🗳️https://lnkd.in/exmkXQgs

💡 How did two meerkats make insurance fun and unforgettable? 💡 Marketing Week recently highlighted how beloved meerkat characters Aleksandr and Sergei have transformed Compare the Market into a household name, creating lasting connections and boosting brand recognition. Compare the Market and VCCP faced the challenge of making price comparison not only interesting but also memorable - a tough task, considering few of us enjoy researching insurance options. Yet, for 15 years and counting, these furry characters have been delighting audiences during ad breaks, turning ads into entertainment. This character-driven approach is powerful because it leverages a key behavioural bias: concreteness. Read more here: https://lnkd.in/eDz5KaDC

3 days left to vote in the SXSW PanelPicker! 🗓️ For one of our entries, we're proposing a unique workshop for #SXSW in Austin 2025. 🎼Sound vs. Music: The brand memorability death match 🎼 Here is what we have in store ⬇️ Sound or music? They’re both in our earpods. They’re in our social feeds. They’re piped out over the PA at the stadium, arena, bar and nightclub. We live in a sound-on, music-everywhere world. That’s why we’ve got Oscar-winning sound genius Tarn Willers to battle award-winning music composer Ilan Eshkeri. Is sound or music more kick-ass when it comes to building brands, driving persuasion and making memories? Get ready for demos, theory, and some dirty tactics. Then the audience gets to decide. Sound on. Music on. Game on. Two sound giants from the world of movies go head-to-head. One winner. Takeaways 💭Cross-pollinate your marketing brain with tips, tricks, theory and techniques from the movie world 💭Learn the latest in behavioural science behind how sound and music can build more powerful futures for brands 💭Blow your mind and your ear-drums - experience new dimensions in sound and music Vote here 🗳️https://lnkd.in/eqQR-FWW