Bill Colvin’s Post

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Sports Sponsorship consulting as President of Colvin Sports Network.

With the addition of Ford there are now 7 Fortune 100 companies who entitle LPGA events. I am not going to do the usual “AND xxx that sponsor a PGA TOUR event”. Companies sponsor events for a return. Not just because. By the way the “returns” for sponsoring a #LPGA event are plentiful. For example; cultivating better relationships, company pride, highlighting important company ambitions, community engagement to name a few. What’s missing? Brand exposure. Why? The LPGA has inconsistent and minimal distribution. I.E. television/streaming. This is where I introduce the “circle of life” as it relates to LPGA events. The fan base has to be exposed to the LPGA product in order to know and appreciate the LPGA professional’s talents and accomplishments and get excited to follow the stars (think Caitlin Clark) thus, the LPGA needs wider distribution to grow the fan base (you can’t get to know them if you aren’t exposed to them). The exposure comes primarily thru TV which is paid for by title sponsors who commit to the LPGA based on getting a return. A real conundrum! The good news is the LPGA is a great product and more and more companies like Ford are realizing it and investing!!

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🗓️ Save the Date! A new #LPGA Tournament is on the horizon! 🏌️♀️ As companies like Ford Motor Company step up to invest in women's golf, we're witnessing more than just a game-changing moment. In recent years, an increasing number of brands are aligning with the values of inclusivity and diversity that women's golf represents. This investment isn't just about the present; it's about the growth of the game for future generations of talent to shine. FULL ARTICLE: https://lnkd.in/ek6jNZKF #EmpoweringAthletes #WomenInSports #Golf #CSN #Ford

Ford Joins LPGA Family as Title Sponsor of Ford Championship presented by KCC | LPGA | Ladies Professional Golf Association

Ford Joins LPGA Family as Title Sponsor of Ford Championship presented by KCC | LPGA | Ladies Professional Golf Association

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