Sports fans will soon have a new premium option at Mercedes-Benz Stadium. The Chairman's Lounge is slated to open before the NFL season kicks off. In order to build out the new amenities, we worked closely with fabricator Steel, LLC to install steel during breaks in the stadium's always busy event schedule. Be on the lookout for this update the next time you catch a game!
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Digital Textile Printing Specialist | I make digital textile printing operations more efficient and profitable | Production Optimization Strategist | Color Consistency Extremist | Father of Three | Passionate Traveler
Looks like somebody has a contract manufacturer who bid low and cuts corners as a result. What an absolute embarrassment. Obviously the badge was a negligent oversight. The ripped jersey on the other hand, could be an oh-shit just waiting to happen to a lot of companies. I’ve seen more rushed transfer in sublimated apparel that destroys the performance integrity of fabric than not. By only considering capacity and profit in your sublimation process, companies not only make their garments less appealing, they open the door to product failure. Profit is important but the pennies per unit “lost” should not supersede the quality of the end product. In summary, don’t let greed make you look like an asshat on the world stage…
How many KITMARES can one manufacturer face..? 👀 With a few too many slip-ups over the last year, fans are raising quality concerns. Recently, Aston Villa's goalkeeper took the stage with an upside-down badge on his shirt. Which fans were quick to call out… Simple mistake or is there a deeper problem? 🤷♂️ Unfortunately, this isn’t the first time Castore has made this mistake when supplying shirts to the teams. Last year, Wolves Nelson Semedo played against Aston Villa (ironically). ↳ His shirt ALSO had an upside-down badge.🫣 But the kitmare didn’t stop there either… In a Wolves vs Southampton game, Semedo’s away kit RIPPED down the front. Leaving a gaping hole in his shirt! 🤦♂️ Fans have been quick to criticise Catore for these repeated errors. Questioning the quality control process during manufacturing. (Which honestly, I am too…) Hopefully, with the spotlight on them, they will learn from this and improve. Well, I guess we will just have to wait and see what they provide in the next season…
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Learn more about the installation of the D|13 Sink System at Gillette Stadium. Link to the full case study here: https://ow.ly/16i150R5Sa5. #D13Group #IntegratedSinkSystem #CaseStudy #GilletteStadium
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Saddle up, Wolverines! Gameday is almost here and it's time to tackle the logistics. How are you getting to the Big House? Skip the parking drama and let me tell you about a smooth ride to Michigan Stadium: Taxi transportation. It's easier than you think. Here's what you need to know: 1. Pre-booking is a game-changer. No standing around waiting for a ride. 2. Professional drivers know the best routes, so you won't get stuck in traffic. 3. Competitive pricing means you won't break the bank. Plus, you can tailgate in peace knowing you don't have to leave early to find your car. Take the stress out of your game day plans and book taxi transportation to Michigan Stadium. The Wolverines are counting on you to be there on time 〽️🏈 FareRideCab.com
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The eight principles of Cruyff: Compact the pitch (when defending) Counterpressing (win the ball back immediately) Deep before wide (the first pass should always go forward) Create an extra man in the midfield Third-man runs (create opportunities for players who cannot be found with a direct pass) Create one-vs-ones Positional interplay (players should be capable of fulfilling multiple roles) Forward defending https://lnkd.in/ee59EeaP
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Creator of Sponcon Sports | Account Director @ The Arena Group | Digital Partnerships | Sports Marketing | Content Strategy | Social Media Management
In moments where the spotlight isn't on the game, leaning into your partners' products through sponsored content can make a world of difference. A great example is how Liverpool Football Club transformed its monthly lookahead graphic to look like one of Vista's custom wall calendars. This approach not only utilized a turnkey asset but also tailored it to VistaPrint, reinforcing their connection to the content. The performance was really strong as well: 482.1K impressions, 11.6K engagements, and a 2.4% engagement rate (vs 1% ER which is average). Liverpool isn't alone in this strategy. A few other examples immediately come to mind: The Washington Wizards partnered with Amtrak, producing tale-of-the-tape graphics reminiscent of a train board. A few years ago, the Brooklyn Nets collaborated with the New York Lottery, incorporating lottery ping pong balls into their Starting Lineup graphics. #sportsbusiness #sportsmarketing #sponsorship
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Ticket Sales Tip of the Week and the Stars Responsible Week #45 (West coast Flexibility) When studying and visiting teams I'm often stunned at how often the guidelines around buying tickets are unfriendly. Around groups this could apply to payment terms, minimum # of guests, rainout policy or concession credit expiration. Pertaining to Season tickets, playoff and regular season payment deadlines and ticket transfer policies heavily favored to the teams advantage are prominent. Stars of the Week- Major League Level- Josh Nanavity San Jose Sharks. Season Tickets: Fans are able to ticket exchange any game and should they exchange to a lower tiered price game the difference becomes a ticket credit to the STH's account. In addition, the team will buy back up to 3 games from the STH's which can be applied to the following years renewal. Minor League Level- Erik Eisenberg Las Vegas Aviators Visiting Erik last week, for starters what a Minor League ballpark. That said, pertaining to Groups, depending on the size they'll accept as little as 8 people and payment can be made right up to game time which avoids a group leader being punished should a guest cancel. To learn more: chriskelly@withinscope.ca or 416-770-0917
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The $200M Adrian Newey Deal: #AstonMartin’s Strategic Move in #Formula1 by Joe Pompliano. 1. Improved F1 Performance = Higher Prize Money Newey’s expertise could boost Aston Martin’s car performance, improving their F1 standings. Higher finishes bring bigger shares of F1’s $1B+ prize pool, potentially covering a significant part of Newey’s salary. 2. Sponsorship Revenue Performance success helps attract major sponsorships. Red Bull’s recent deals with Oracle and Bybit generated nearly $1B in revenue. Aston Martin can leverage Newey’s presence to strike similar high-value partnerships. 3. Hyper car Projects Newey previously helped Aston Martin design the Valkyrie hyper car, generating $450M in sales. A new hyper car project could bring an additional $500M in revenue. 4. Increased Road Car Sales Aston Martin already uses F1 for marketing like many other top automobile companies. Their F1 green color is now the top-selling car color. More exposure and performance wins through Newey could further boost road car sales. 5. Stock Price Growth As Aston Martin increases sales through these strategies, their stock price benefits. Applying Ferrari’s ~10x revenue multiple, each dollar of additional revenue could significantly drive up their stock value. This deal is about more than racing; it is a strategic business investment to grow the Aston Martin brand and its market value! https://lnkd.in/gZHMhm-A
How Aston Martin Can Make Adrian Newey's $200 Million Contract Profitable
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Hit a home run with better stadium security. Read our whitepaper: "Key and Asset Security for Sports Stadiums" #StadiumSecurity #StadiumCrowdControl #KeyControl #AssetManagement https://hubs.li/Q02SrlzR0
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Whilst marketers' attention is focused on the usual suspects when it comes to the best Christmas ad debate on LinkedIn, Liverpool Football Club has snuck down the chimney to challenge for silverware on this front too 👇. 👑 TV duo Ricky Tomlinson and Sue Johnston, best known as Jim and Barbara Royle in The Royle Family, come together for Liverpool FC’s cracking Christmas advert. 🎅 Using the format of a classic seasonal tale, great scriptwriting taps into nostalgia on several fronts and has the right amount of humour to leave even the most Grinch-like United fans 😉 smiling. 🔴 Subtle integration of some of Liverpool's sponsors and own-brand products also keeps the content away from feeling commercial. 👏 Everything about this ad feels on-brand for Christmas and Liverpool FC. It's sure to be a hit with fans. 🎬 Watch the video here: https://lnkd.in/e_fdtrj9 Disclaimer: I am a Liverpool fan. ---------------------- 💥 My name is Malph. 🆘 Helping brands to use sponsorship to deliver marketing objectives. 🤝 Supporting rights holders to build valuable partnerships. Like this post? Want to see more? Ring the 🔔 on my Profile. 🔎 Follow me for insights on the sponsorship and sports industry, and how outside learnings and theories can be applied. 🔝 Connect with me. #sportsindustry #sportsmarketing #sponsorship #sportsbiz #sponsorshipmarketing #sportsbusiness #StriveSays
Christmas 2023 with Liverpool FC | Are you dreaming of a Red Christmas?
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We're really proud to have been a part of this project. Well done to the installation teams. Can't wait to see this new space in action!