Wiper Agency’s Post

According to the latest report on consumer trends by McKinsey. By 2030, 75% of consumers in emerging markets will be between the ages of 15 and 34. These consumers are optimistic & ready to spend. I guess this is something to make a note of for global #consumer #market brands. So, are they part of your ICP already, or are there some ongoing plans for this trend? #trends #marketing

Do you view your organization as sustainable?   Our latest #ConsumerResearch reveals a trend of consumers purchasing products from organizations they consider as sustainable. To be precise, our survey indicates: 🌍 60% of consumers globally 💁 71% of Gen Z consumers   Grab your copy of our #ConsumerTrends report to explore how brands and #retailers can adapt to shifts in #ConsumerBehavior 👉 https://lnkd.in/gFsvsr32  

I've been collecting insights on shopping habits and the spending power of #GenZ, exploring what makes this generation unique and how their purchasing behaviors will evolve as they mature. I’m excited to share some key data points from this detailed #NielsenIQ report that sheds light on these trends. 🚀     Gen Z is the largest generation in history; by 2030 Gen Zers will make up 30% of the global workforce. 🌐   They will be the richest generation; Gen Z will become the highest consumer spending class in many regions in 2030. 🛍      They will have the highest spending growth. 🗯      They will expand categories and drive growth. 🌀      Generation worthy of omnichannel investment. 👥      The most multicultural generation. 🎈     More prone to brand exploration; they look for novelty and fun in everyday products. 📊      Ongoing engagement strategies should include both incremental and disruptive innovation for product “freshness” and playful – yet authentic. 🔑       Brands can deploy several high-level strategies to gain Gen Z loyalty. Are we ready?! You can get the complete view on the report here : https://lnkd.in/dZNswaU3 #GenZ #ConsumerTrends #NielsenIQ #MarketResearch #Retail #TravelRetail

Insights on Consumer Trends for 2024 2024 Consumer Trends: Sell Smart, Sell Sustainable! ✅ Decoding buyer behavior for smarter product selection. ✅ Profiting from sustainability & ethical practices. ✅ Building trust & transparency for lasting success. ✅ Identifying winning & struggling product categories. #ecommercetips #consumertrends #amazonselling

Reflecting on our forecasts for 2023 trends, it became evident that consumers wanted authentic and transparent brands more than ever. In other words, they were looking for brands that do as they say and say as they do. Have you noticed a heightened sense of responsibility and purpose among brands in the past year? For further insights into these trends, check out the report at: https://bit.ly/49QnKhf #MarketResearch

Do you view your organization as sustainable? Our latest #ConsumerResearch reveals a trend of consumers purchasing products from organizations they consider as sustainable. To be precise, our survey indicates: 🌍 60% of consumers globally 💁 71% of Gen Z consumers Grab your copy of our #ConsumerTrends report to explore how brands and #retailers can adapt to shifts in #ConsumerBehavior 👉 https://bit.ly/3txPesP

Just finished reading the 2024 edition of Capgemini Research Institute's #ConsumerTrends report and it's definitely worth a read for retailers! The report highlights how consumers are more aware than ever of the power of their purchasing decisions. Some interesting insights include: 🛍️ GenAI is used by consumers across generations for shopping experiences. 🛍️ 1 in 4 consumers have bought a product through social media. 🛍️ 1 in 5 consumers have bought from celebrity/influencer brands in the past year, with Gen Z leading the way. The report also provides valuable information on how brands and retailers can adapt to changing consumer behavior. Check it out. #ConsumerBehavior #GenAI #ShoppingExperience #retailers

We're already a month into 2024. Staying ahead of the curve this year requires a keen understanding of emerging trends. We’ve analyzed current factors to reveal five dominant themes in consumer behavior. Read our article below to learn how to navigate them! https://lnkd.in/dGGj-Ezh #ConsumerInsights #InsightsNow #ConsumerBehavior #ProductStrategy #BrandStrategy

Do you view your organization as sustainable? Our latest #ConsumerResearch reveals a trend of consumers purchasing products from organizations they consider as sustainable. To be precise, our survey indicates: 🌍 60% of consumers globally 💁 71% of Gen Z consumers Grab your copy of our #ConsumerTrends report to explore how brands and #retailers can adapt to shifts in #ConsumerBehavior 👉 https://ow.ly/YNP330sAG3w

Do you view your organization as sustainable? Our latest #ConsumerResearch reveals a trend of consumers purchasing products from organizations they consider as sustainable. To be precise, our survey indicates: 🌍 60% of consumers globally 💁 71% of Gen Z consumers Grab your copy of our #ConsumerTrends report to explore how brands and #retailers can adapt to shifts in #ConsumerBehavior 👉 https://lnkd.in/eGftRgM8 #ConsumerTrends #CapgeminiSwitzerland #GetTheFutureYouWant Guido Kamann Nicolas Braun Damien BACH Anne-Catherine Völkers Eva Hoffman Mélanie Ceva kenza khay-ibbat