WIPO – Brands and Designs’ Post

𝐍𝐨𝐯𝐚𝐬 𝐆𝐫𝐚𝐧 𝐑𝐞𝐬𝐞𝐫𝐯𝐚 𝐎𝐫𝐠á𝐧𝐢𝐜𝐨 𝐑𝐞𝐧𝐞𝐰𝐬 𝐢𝐭𝐬 𝐈𝐦𝐚𝐠𝐞 In a continuous strive to innovate and adapt to the demands of today's consumers, Emiliana Organic Vineyards is unveiling the new image of Novas Gran Reserva, its prestigious range of #organic wines. This renewal is part of the winery's aim to remain at the forefront in a category of wines in constant growth and with high demand among final customers.   The new label mirrors the significance of the name ‘Novas’ -which means “birth of a star” in its translation from Latin- and integrates an elegant and modern design. The star is its main symbol, which seeks to strengthen brand identification and retention among consumers. We introduced an additional vintage-design bottle to enhance the branding in different worldwide locations.     “The label, of a distinctive blue color and embellished with a golden star, reflects the sky. It was designed to guarantee immediate recognition on the point of sale and shelves”, stated José Eyzaguirre, Emiliana's Brand Leader. This change was already positively received in various international markets as well as in the domestic market. With the launch of this new image, Emiliana Organic Vineyards has scheduled a series of promotional activities, including marketing campaigns and audiovisual materials to reinforce the presence of Novas in different markets around the world. #Novas #organic #win #chile #granreserva https://lnkd.in/eZV_VhwC

🇪🇺 💮 [𝐎𝐮𝐫 𝐦𝐢𝐬𝐬𝐢𝐨𝐧𝐬] Our association asserts itself as a dynamic network dedicated to representing territories through the mayors who are members of the Club. Membership, which is free, transcends distinctions between large and small towns in the perfume industry, emphasizing that the commitment of mayors should remain independent of their financial resources. 🌱We aspire to bring together a maximum number of participants, providing a platform through our social networks. We also aim to facilitate the exchange of best practices and experiences among our municipalities, promoting the sharing of information on national regulations to identify the most effective ones. Additionally, we offer the opportunity to participate in European calls for projects and programs aimed at supporting heritage and expertise related to #perfumery. 🌹We have won our first battle focused on recognizing the specificity of organic natural products in the European strategy for sustainable chemistry, and there will be more to come. We are committed to evolving #EuropeanRegulatory revision projects to advocate for naturalness in our territories, collaborating with farmers, producers, researchers, schools, and many others. Beyond this struggle, our mission extends to the preservation of our cultural heritage, attractiveness, jobs, landscapes, and traditions. We work to strengthen these elements in Europe so that our territories remain vibrant lands, full of meaning and in harmony with our senses. Join us in this noble quest for the sustainable flourishing of our communities! #SustainableFragrance #VibrantTerritories #ResponsibleChemistry #Parfumerie #RéglementationCosmétique #EngagementEuropéen #Fragrance #EuropeanFragranceCities #NaturalIngredients #EssentialOils #CLPRegulation Jérôme Viaud Maria Spyraki MEP Virginijus Sinkevičius Thierry Breton Pascal Canfin Irène Tolleret Renaud Muselier Michèle TABAROT

Good to see that Poland stays green! 💚 Not from yesterday we're showing the potential of the Polish market for further development of the ornamental sector. The annual numbers for 2023 showed the highest increase of sales among the TOP 10 destinations for flowers and plants. And after the first quarter of 2024 it seems that the trend remains stable 💪 (not that we're surprised!). At the same time we also see that more and more flowers are being bought via retail chains. Aga wrote a piece of text about this phenomenon couple of moths ago (in Polish, but try AI for translation 😉 : https://lnkd.in/dtsUgfjx ). We don't know what future will bring, but we expect that Polish florists will accept this market challenge and invest in own education and...quality and diversity of flowers they offer to their clients. So it might be an idea to help them discovering your offer...? 😀 📸 screenshot from Floraflits YT info #Poland #flowers #market #promotion

📣 Great opportunity for PhDs working on Contaminants of Emerging Concern (#CECs) and Disinfection By-Products (#DBPs). I will present two European Projects where we investigate the occurrence, removal and risk of: 1) #PFAS and #MP in industrial and municipal wastewater: Life Cascade; 2) #DBPs and their precursors in drinking water under climate change conditions: SafeCREW. All the important details are in the post below 👇

🚐Latvia is the middle of the three Baltic countries. Lots of must-see sights, beautiful castles, lovely towns and the beautiful capital Riga. Riga's old town is beautiful with colourful houses, large squares and huge historical buildings. Much architecture in art nouveau style (Jugendstil). Outside the centre in Miera Iela, you find old factory complexes converted into concept stores and alternative coffee shops. When you leave the city, nature is immediately overwhelming. 🚐This far north in Europe you might not expect vineyards, but don't be mistaken, because even in Estonia there are still vineyards. Wine is made from Latvian and Lithuanian grape varieties as well as an American variety that needs only 100 days of sunshine. Only since 2010 have Latvians been allowed by law to make wine from grapes! 🚐One of the limitations when travelling by campervan in Latvia is the quality of the roads awy from the cities. It is worth checking the access conditions at the campsites you plan to visit, especially if they are away from main roads. Use AirInternet® to make sure you got internet. The campsite staff will know the current road conditions best and will advise you on the best way to get there. 🚐Another tip for your cooler: opened alcoholic drinks should only be transported in the trunk! Happy Holidays! #happyholiday #latvia #internet #airinternet #camper #fusioniot

🌿 Unveiling Roots: Our Journey from LatAm to Your Hands 🌿 In the fifth episode of "Discovering the Faces of Natural Rubber," we're honored to hear from Fernando García, Executive Director of CC-Cenicaucho and Uniendo Eslabones. 🌎 For over 50 years, Fernando's guild has been committed to #NaturalRubber in the Caquetá territory. Through innovative programs like 'Caquetá Renace,' they've replaced over 3000 hectares of illicit crops with rubber plantations. Their dedication to conservation is remarkable. This ensures sustainable sourcing and protects Colombia's native rubber species, allowing their products to reach markets in 17 countries with confidence. The journey hasn't been easy, but through collaboration and a shared commitment to social responsibility, they've formed an integrated chain known as Uniendo Eslabones (Uniting Links) This program has not only elevated commercial sustainability but also addressed social issues, making Colombian rubber a global success story. 🚀 Tap the video to hear more about Fernando's inspiring journey and the transformative impact of his work. 🎥💚 #NaturalRubber #Sustainability #CommunityImpact #SocialResponsibility #RubberHeroes #UnveilingRoots

Whispers of the Andes: The Journey of Lamadrid Cabernet Franc 2020

Originally from Santiago Matatlán, Juan Carlos Méndez Zamora comes from a rich history of mezcal production—his family started crafting the spirit in 1795 and in the 1980s their brand El Cortijo was exported to France, becoming the first mezcal brand to be sold outside of Mexico. For Juan Carlos, the growing global reach of mezcal is only one part of the equation. "One thing is to commercialize and another is to educate," he explains. This stance is at the center of his work. In addition to El Cortijo, he and his brother, Raúl Méndez Zamora, opened El Cortijo La Mezcalería to teach friends, locals, and supporters about the production and heritage of mezcal. Casa Cortijo soon followed with guided tours of maguey crops, agave trails, and palenques and El Cortijo Cocktail Room exists as a space to enjoy all the spirit has to offer. His goal is clear. "Personally, as a brand and a family business, it's about safeguarding and preserving traditional artisanal mezcal, as it should be done. Essentially, when someone says they want to try a mezcal, it should taste like Oaxaca, like Mexico primarily. It should embody our customs and traditions. So the goal is to preserve that because otherwise we might lose it." At Maguey Exchange, we partner with producers like Juan Carlos to balance increased interest in artisanal spirts with the traditions and generational legacies at the center of its appeal. 🔗 Learn more about our work at www.magueyexchange.com. #ArtisanalSpirits #SupplyChainTechnology #MezcalOaxaca #MagueyExchange

Over the last 50 years, #Languedoc has lost 50% of its vineyard area (from 434,672 ha in 1974 to 213,800 ha in 2022) - although the decline has slowed over the last 10 years. However, Languedoc's vineyard area is still twice as large as Germany's or 60% larger than Australia's.

A recent #tbt commemorating this historic day for Autazes, Amazonas, and Brazil. On April 8th, Potássio do Brasil's president, Adriano Espeschit, received the Installation License (LI) from Governor Wilson Lima for implementing the Silvinita mine and producing Potassium Chloride in Autazes, marking a milestone in Brazil's and the world's Food Security. The Installation License was granted by the Amazonas Institute of Environmental Protection (Ipaam), under the leadership of its president, Juliano Valente, marking the completion of another stage in the licensing process. This followed a meticulous analysis by a multidisciplinary team evaluating the social, environmental, cultural, and economic aspects of the project and its area of influence. Potássio do Brasil has diligently followed all necessary regulations for the license to be granted. It's important to note that this licensing phase will annually generate 2,600 direct jobs, and the company will follow a schedule for implementing socio-economic and environmental projects, contributing to community empowerment and environmental preservation. #PotássioDoBrasil #BrazilPotash #PotashFertilizers #ESG #Potassium #PotassiumChloride #Amazonas #Autazes #AutazesPotashProject #InstallationLicense