Congratulations to Travis Soterion, who recently was promoted from sales account associate, through the Hearst Television sales training program, to account executive. In the past year, Travis has excelled at everything that came his way and always with a smile. Way to go, Travis!
Watch our very own alumnus Sirajish Salakin, from batch 2022, currently Brand Manager at SSLCOMMERZ, sharing his journey from campus to corporate on the 3rd episode of the "Tale of Triumph: Season 2".
Outstanding Marketing Leadership Honoree | Marketing and Comms leader with a passion for employer branding, internal comms, and employee engagement | Forbes Contributor
We need to talk about it. What commercials did you enjoy during the big game last night? Which one do you think was the worst?
The absolute best for me? Dun-kings.
https://lnkd.in/e6iJbjwp
Also, Uber Eats and StateFarm also received high marks from me.
However, there were many misses. Temu and Homes.com were two that stuck out. The Homes.com ads were entertaining (the subsequent ones much less entertaining than the one prior), but I don't understand their messaging - it wasn't cohesive, nor does it resonate with me.
Pat McAfee said it best today: "You can see why I refuse to work with ad agencies; these folks are terrible at their jobs. They're spending other people's money, 'We're so creative,' no you're not. They suck, they all suck. Sorry, not all of them. I'm sure there's one or two ad agency reps that are good at their job, but everyone else sucks. They're bad. They're dumb. They lack creativity; they have no idea who humans are."
I agree with Pat; if you want exceptional, creative results, you must partner with a niche boutique firm.
Coaches social media guru. Expert video editing. Creator of the must have course for social media managers.
Message for services | click link for course 👇
🏈 Why was Dunkin's Super Bowl advert a Slam 'dunk'? 🍩
This year's Superbowl was bigger and better than ever before, as brands went head to head to win the heart and minds of viewers across America! 🇺🇸
It's hard to crown any one advert the winner, but Dunkin Donuts star-studded lineup sure did cause a stir! We asked Lexi, our AI-powered Psychoanalyst what top 3 human motivations the Dunk Donuts ad tapped into.
Here's what we found out:
🤗 Belonging - With a cast that reads like a who's who of celeb royalty, the ad cleverly invokes a sense of inclusion. By aligning the brand with cultural icons, Dunkin' invites consumers to be part of an exclusive yet accessible club where everyone's welcome to share a donut or a coffee. It's communal, it’s familiar, it's America's coffee shop.
💪 Empowerment - The high-energy skit with Ben Affleck delivering donuts through a drive-thru and celebrities engaged in creating music tracks, provides a narrative of self-efficacy. Dunkin' suggests that choosing their brand is an empowering act, a choice for the go-getters and the doers — a subtle nod to the empowerment sought by achievers everywhere.
😍 Esteem - Who doesn't want to rub shoulders with the likes of Ben Affleck or Tom Brady? Dunkin' leverages esteem's power by associating its brand with successful personalities. It's not just about the coffee or the donuts; it's about being associated with success, whether that's Hollywood glam or sports excellence. Sipping on Dunkin' becomes synonymous with a winning lifestyle.
Dunkin's ad achieved success by weaving these motives seamlessly into its narrative. It's not just advertising; it's understanding what drives the consumer to action!
What was your favourite superbowl ad?
https://buff.ly/49g2t0H#SuperBowlAds#DunkinDonuts#ConsumerMotivation#MarketingStrategy#BrandEngagement
Account Manager specializing in F&B, Fashion, and Beauty | Turning client visions into digital reality | Balancing creativity with data-driven insights
Dunkin's Brilliant #SuperBowl Ad Strategy
Dunkin' has nailed one of the smartest Super Bowl commercials this year. One of the challenges with Super Bowl ads is that hundreds of millions of people see them, so your ad needs to be relevant for everyone, while also resonating with your core customers. Let's talk about how Dunkin' accomplished this brilliantly:
Humor is a Surefire Win: You can never go wrong with humor, and Ben Affleck absolutely crushed it with his hilarious performance in this ad.
Star Power Appeals to a Wide Audience: Having Jennifer Lopez in the ad ensures that women are interested, and the fact that she's Ben Affleck's wife adds another layer of funny reliability.
Leveraging Local Ties: Tom Brady's inclusion appeals to football fans, but it's also incredibly smart because Dunkin' was founded in Boston, and Brady has deep ties to the Boston-based New England Patriots.
Reaching Gen Z: By featuring Jack Harlow, the popular singer/rapper, Dunkin' effectively targets Gen Z and engages fans of his music.
Merch Matters: The best thing Dunkin' did was offer merchandise related to the ad afterward. There's nothing better than seeing something you love and being able to purchase it right away.
We can learn from Dunkin's successful approach. Strive to create campaigns that are universally appealing while also speaking directly to your core audience. Leverage humour, star power, and local connections, and target different generations. Most importantly, provide opportunities for your audience to engage further with your brand through merchandise or other tangible offerings. By implementing these strategies, you'll create impactful, memorable campaigns that drive real results.
#MarketingAnalysis#Dunking
Author providing solutions for many Business and Life problems. Continue sharing my Lifelong Learning journey by publishing short stories in e-book and paperback.
Co-founder and CEO @ Digiphy | No-code consumer engagement and digital labeling platform | Build evergreen digital experiences for products and assets | Boost awareness and conversions |⚡digiphy.it⚡| Ex-Google & YouTube
🏈 Super Bowl Ads 2024 Recap: The Good, The Bad, and The Missed Opportunity🏈
The Good 😂:
BMW Group had Christopher Walken making fun of people imitating Christopher Walken. It was pure genius. Loved the Usher cameo too!
Dunkin' brought the Boston brigade with Ben, Matt, and Tom. Mark Wahlberg must've been busy. A QR code away from a caffeine fix, Dunkin'? Missed chance to have us all literally running on Dunkin'.
The Bad 🙈:
Statefarm Insurance tried to make us laugh with Arnold, and a DeVito "twins" gag. My own twins stopped laughing halfway through.
CeraVe took a swing at SNL-style humor with Michael Cera and...well, let's just say it's not SNL.
Hellmann's gave us a spoonful of mayo and a talking cat. I love mayo. Now, I'm just confused. $14M for that spot?! 🤯
The Missed Opportunity 📉:
DoorDash teased us with winning everything advertised. I liked it. But they made us type a URL. The QR code was tiny and only on the screen for a second. Why not make it persistent to increase scans?
Molson Coors Beverage Company with Coors Light had LL Cool J and a Chill Train you could miss if you blinked thanks to a URL longer than a Super Bowl halftime show. QR codes, people, they're not just for menus!
Lesson Learned: If your ad doesn't come with a QR code in 2024, did it even air? Let's not make viewers play "Spot the URL" anymore. It's time for ads to be as smart as our phones. With QR-linked digital pages companies can maximize audience interaction and engagement. Effortlessly transform brand campaigns into direct-response spots with Digiphy! 😉
What was your favorite Super Bowl campaign?
#SuperBowlAds#MarketingFails#QRCodes#SuperBowl2024#Digiphy
Local Sales Manager at WMUR
5moProud to have you on our team Tavis!