Wolfpack Media LLC’s Post

“There are no mature brands, only mature brand managers”.   -Peter Brabeck-Letmathe, former Chairman & CEO, Nestle SA   I was recently thinking back to one of my favorite experiences in my 10 years with Nestle, which was taking part in a 2-week Marketing Leadership course at world headquarters in Vevey, Switzerland. As part of the training, about 2 dozen marketing directors and managers from around the globe got to hear from senior leaders and learn from best practices across the company. In addition to spending evenings at the famed Montreux Jazz Festival, one of the highlights of the experience was Mr. Brabeck’s speech to the group. He is one of the most brilliant leaders I’ve ever met and a true visionary. During his talk, he challenged us in numerous ways, including the statement quoted above. What he was saying was that brands can and should stay relevant to consumers, no matter how long they’ve been around. The only limitation to that is the brand managers’ own insights & creativity. As someone whose brand portfolio at the time included brands ranging from 30 to 300 years old (yes, you heard that right, 300 years old), I was inspired to do everything in my power to make sure my brands were relevant. In fact, my team & I led a re-stage of that 300-year-old brand which made it relevant again and turned a long-term decline into a double-digit growth rate. (Maybe I’ll share more on that story another time). Keeping brands relevant is not easy. It takes creativity, resourcefulness, a focus on deeply understanding your consumers, and many more skills. But, perhaps the most important are belief and the tenacity to make it so. Marketers, what are your favorite stories of brands that have either stayed relevant for a long time, or have regained relevance? What are the key factors? #BrandManagement #Leadership #FMCG #Insights #Brand #Gratitude #Nestle

Nominations are NOW OPEN for The Inspirational Marketing Leader Award! Is there someone in marketing you admire? Do you believe your work or a colleague's should be celebrated? 🌟 We're excited to announce that the prestigious "Inspirational Marketing Leader Award" by The Marketing Society is back! This award celebrates trailblazing leaders who have made a lasting impact on their teams, brands, our industry, and society. ✨ Previous winners include the incredible Julia Goldin, Aline Santos Farhat, Sara Bennison, Michele (Mitch) Oliver, Mark Evans, and our 2023 Inspirational Marketing Leader, Cristina Diezhandino, CMO at Diageo. We are looking for exceptional leaders who: ✔️ Drive remarkable success ✔️ Empower their teams ✔️ Push boundaries ✔️ Create positive change for their brand and society 🔗 Submit your nominations today by registering an account and sharing why your nominee deserves this accolade. Entries close on 10 October, so don't miss out! - https://lnkd.in/dqN6Yk6 The winner will be announced at our Annual Dinner on 26 November, a highlight of our calendar, and we can’t wait to see you there! 🎉 Who should we be thinking about? Let us know in the comments.👇 Let’s celebrate those who inspire, innovate, and leave a lasting legacy! #MarketingLeadership #InspirationalLeaders #MarketingSociety #IndustryImpact

Nominations are NOW OPEN for The Inspirational Marketing Leader Award! Is there someone in marketing you admire? Do you believe your work or a colleague's should be celebrated? 🌟 We're excited to announce that the prestigious "Inspirational Marketing Leader Award" by The Marketing Society is back! This award celebrates trailblazing leaders who have made a lasting impact on their teams, brands, our industry, and society. ✨ Previous winners include the incredible Julia Goldin, Aline Santos Farhat, Sara Bennison, Michele (Mitch) Oliver, Mark Evans, and our 2023 Inspirational Marketing Leader, Cristina Diezhandino, CMO at Diageo. We are looking for exceptional leaders who: ✔️ Drive remarkable success ✔️ Empower their teams ✔️ Push boundaries ✔️ Create positive change for their brand and society 🔗 Submit your nominations today by registering an account and sharing why your nominee deserves this accolade. Entries close on 10 October, so don't miss out! - https://lnkd.in/dqN6Yk6 The winner will be announced at our Annual Dinner on 26 November, a highlight of our calendar, and we can’t wait to see you there! 🎉 Who should we be thinking about? Let us know in the comments.👇 Let’s celebrate those who inspire, innovate, and leave a lasting legacy! #MarketingLeadership #InspirationalLeaders #MarketingSociety #IndustryImpact

Bacardi promotes new leaders 👏 The global spirits company have announced two changes to its leadership team in the UK and Ireland. Steve Young has been promoted to the newly created role of Business Unit Director UK&I, he was most recently Senior Director for Western Europe. Amanda Almond has been promoted to the new role of Managing Director for Northern Europe having formerly served in the same role but for Iberia and Greece. Young commented: "My experience of working across Europe means I know better than ever what a tough and competitive market we have in the UK. Where Bacardi has an advantage is our family ownership. It’s allowed us to look beyond the next quarter or the next fiscal year and instead develop long-term partnerships with key customers. We value these relationships more than ever and I’m committed to making them even stronger as we grow our businesses together.” Almond added: "In the four years I’ve been away from the UK, the industry has changed more than anyone could imagine. What’s not changed is the value of our portfolio. We have premium brands that consumers recognize for their quality and continue to demand however challenging the economic climate. And the premiumization trend is not slowing down which is only good news for our portfolio especially when drinks like the PATRÓN Margarita and the ST-GERMAIN Spritz are still at the beginning of what will be a long and successful future.” #News #Drinks #Beverage #Director #Executive #Strategy #Leadership

In meeting consumer demands, there are individuals driving the success story of the FMCG industry. In the coming weeks, we will be announcing the personalities who have led brands, teams and organizations in fulfilling their brand promise to consumers. Watch this space as we project and celebrate the exemplary leadership of these personalities. #FMCG2024iscoming #nationalfmcgsummit #fmcgindustry #fmcgmarketing

𝐇𝐨𝐰 𝐃𝐮𝐫𝐚𝐜𝐞𝐥𝐥 𝐒𝐜𝐨𝐫𝐞𝐝 𝐚 𝐇𝐢𝐠𝐡-𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐞𝐫 𝐖𝐡𝐨 𝐰𝐚𝐬 𝐏𝐫𝐨𝐦𝐨𝐭𝐞𝐝 𝐓𝐰𝐢𝐜𝐞 𝐢𝐧 𝟔 𝐘𝐞𝐚𝐫𝐬 ⚡ Phil's career shift from Nestle to Duracell epitomizes LS International's transformative impact. Let's explore: 𝐄𝐦𝐛𝐫𝐚𝐜𝐢𝐧𝐠 𝐍𝐞𝐰 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬: After 15 years at Nestle, Phil sought fresh horizons. LS International offered the perfect platform for his leadership journey. 𝐓𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐅𝐢𝐭 𝐚𝐭 𝐃𝐮𝐫𝐚𝐜𝐞𝐥𝐥 𝐈𝐍𝐂.: With LS International's guidance, Phil seamlessly transitioned to Grocery and eCommerce Director at Duracell, driving UK&I growth. 𝐀 𝐒𝐭𝐞𝐥𝐥𝐚𝐫 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: Phil's strategic leadership led to two promotions, first to Sales Director UK&I, then to Vice President - General Manager North America, solidifying the great impact Phil provided on the business. 𝐐𝐮𝐚𝐧𝐭𝐮𝐦 𝐋𝐞𝐚𝐩 𝐭𝐨 𝐆𝐞𝐧𝐞𝐫𝐚𝐥 𝐌𝐚𝐧𝐚𝐠𝐞𝐫: Phil's recent appointment as Vice President - General Manager of North America underscores LS International's talent identification prowess. 𝐊𝐞𝐲 𝐑𝐨𝐥𝐞 𝐨𝐟 𝐋𝐒 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥: LS International's expertise facilitated Phil's success, exemplifying cost-effective talent acquisition. 𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧: Phil's hard work and amazing performance have provided a positive impact on the Duracell business. This journey also showcases LS International's commitment to empowering leaders and driving organizational success. Unlock your organization's potential with LS International. Let us help you recruit exceptional talent for your team. #TalentAcquisition #ExecutiveSearch #SuccessStory

While it’s nice to be a Gartner supply chain ‘Master’, the views of our customers, as captured in this Advantage report, are even more compelling feedback on P&G’s performance!

I am excited to share that I have successfully completed the PepsiCo Sales Virtual Experience Program offered by Forage. This immersive simulation provided valuable insights and hands-on experience in the field of sales, specifically tailored to PepsiCo's dynamic environment. Key Highlights of the Simulation: Developed a Compelling Sales Pitch: Crafted and presented a persuasive sales pitch aimed at securing prominent display space in a retail store. This exercise honed my skills in strategic selling and effective communication. Coached Team Members: Provided guidance and mentorship to a team member on resource allocation and planning for an optimal retail display setup. This experience enhanced my leadership and coaching abilities. Retail Display Strategy: Gained practical knowledge in planning and executing retail display setups, ensuring maximum visibility and appeal for PepsiCo products. #Sales #Leadership #Retail #PepsiCo #ProfessionalDevelopment #VirtualExperience #Forage #CareerGrowth #SalesStrategy