Wonderhood Studios’ Post

Forget Chick-fil-A. Here Are 10 Other Appetizing Fast Food Streamers... Following the news that Chik-fil-A is setting up a streaming service, ADWEEK’s Brittaney Kiefer & T.L. Stanley asked creatives to come up with concepts for shows that could run on streaming platforms operated by fast food brands, including McDonald's, KFC, Taco Bell and Dunkin' Donuts. Ben Peckett, group creative director, Amplify shared his idea The Big Decision, inspired by Five Guys. “If you had to pick things that make a formula for great content, you wouldn’t go far wrong with food, family, and an uncertain future. Five Guys and Girls: The Big Decision ticks every box. In 1986, the founding five sons of Five Guys were given a choice by their parents: start their own business or go to college. The Big Decision is a reality show that sets out to give a group of young adults who’ve worked at Five Guys for several years the same major life decision…” Contributions also came from Leonardo Ricagni, Migrante Content; David Kolbusz, Orchard; Jacob Warhop,Party Land; Zoe Kessler, Johannes Leonardo; Marc Allenby, Hijinks; Amy Downes, Wonderhood Makers; Angus George and Johnny Watters, Ogilvy UK; Jack Harrison, We Are Pi; and Gordy Sang, Quality Meats. Read the full piece on ADWEEK: https://lnkd.in/eSgQ3bRt #creativity | #design | #community | #content | #brandexperience | #experiencedesign | #experientialmarketing

We're thrilled to share how our partnership with PepsiCo Foods US and Amazon Ads Partners helped bring FLVR to Fire TV, achieving an impressive 9.6 million impressions! 📺 ✨ Our mission? To boost Frito-Lay's brand awareness among younger audiences by blending snacks, cooking, and social media with TV. Here's how we did it: 1️⃣ We engaged popular content creators to produce branded videos that resonate with Gen-Z. 2️⃣ We created and launched 15 new Fire TV videos in under a month, transforming PepsiCo's TikTok channel FLVR into a food entertainment hub. 3️⃣ We leveraged remarketing tools and reporting metrics to effectively reach Gen-Z consumers. The result? A successful campaign that brought PepsiCo's culinary content from social media to Fire TV, engaging younger demographics with Frito-Lay products in an innovative way. Want to learn how we can help your brand achieve similar success? Reach out to us or check out popularpays.com

It’s been such a fun ride watching Tini go from 1 mil TikTok followers to over 6 million in a year. She was a contestant on Next Level Chef w Gordon Ramsey. Gordon fell in love with Tini and post show his team signed her to a streaming TV show w Bite now on YouTube called From Scatch with Tini. Her content has gone super viral for brands such as Tabasco, Hello Fresh, Olipop, Pepper the app, Bloom and Old Bay seasonings. What’s next? We envision a cookbook, building her own brand of products for the kitchen, long term brand partnerships and finding 2 tickets to the Super Bowl (Ravens fan)! Let me know if you have a brand or product that Tini could help boost. #teamwork #thedigitalrenegades #thefoodrenegades #tiktok #influencermarketing

With 3,000 restaurants and $7.89 BILLION sales revenue in 2024, the third-biggest U.S. QSR chain is leveraging the loyalty & attention of its customer base with the debut into the media/content world. On Nov 18, Chick-Fil-A launches an app featuring a slate of original animated shows, scripted podcasts, games, recipes and e-books aimed at families. Infamous for their dedication to their faith, the chain leveraged research that media consumption is adjacent to mealtime. So, their decision to apply this insight into content creation is a smart one. We especially love that they chose an app vs creating a streaming channel as their ability to monitor usage metrics and control content is more favorable to them (sans a medium). Since many people use mobile devices while eating, this foray into media also solves a problem for families seeking to gather around "family-friendly" television (absent in much of primetime today). I'm curious to know if they will permit McDonald's to advertise in app. IJS! #advertisingandmarketing #marketing #media Can't wait Chick-fil-A Restaurants!

When your burger campaign lasts longer than a Hollywood blockbuster, you know you're flipping something right. The tale of the Chicken Big Mac isn't just about a sandwich; it's a masterclass in marketing alchemy. McDonald's has somehow turned an all-too-familiar menu item into a cultural debate, transforming mundanity into momentum. The secret? A sprinkle of celebrity sheen and a generous dollop of nostalgia. All served with a side of viral engagement, naturally. Kai Cenat chomping down with John Cena feels like the ultimate Twitch stream crossover event. It's less about the burger and more about the show. Who knew philosophical musings on bun layering could be so entertaining? This is McMarketing at its finest—where calories and conversation mix seamlessly. By roping in authentic brand lovers, from Travis Scott to superstar streamers, McDonald's creates a halo effect not just around the Chicken Big Mac, but the original classic too. It’s like holding up a mirror and asking if your reflection looks better with chicken or beef. Spoiler: both sell. Amidst rising inflation and fickle consumer loyalty, the Golden Arches stand resolute with value meals and vibrant new launches. The message is simple: stay affordable, stay exciting. Just like the Happy Meal toys of your childhood—now available for adults. Nostalgia isn’t just for kids, you know. McDonald's marketing strategy isn't just about selling products; it's about weaving an enduring cultural tapestry. A brand becomes legendary when it confidently plays on its own lore. The clowns in the boardroom might just be onto something. #BurgerBrilliance #CulturalCrunch #BigMacDebate #MarketingMagic

Kicking off the year with a bang! 🎉 Chef Merito's phenomenal LOW CARB BURRITO HACK video scored 1.3 million views and 93,000 on TikTok! Here's to the power of great content and an exciting start to an epic year ahead! 🚀🌯 #brandpartnerships #cpgbrands #contentcreation #successstories

For the McDonald's Chicken Big Mac launch, we dipped our toes into several “brand-firsts”… We launched a first-of-its-kind series with one of the world’s biggest live streamers, Kai Cenat. The live streams are true entertainment hours, totally unscripted. We took over one of the biggest OOH displays in the world— the Sphere in Las Vegas — which is, coincidentally, shaped like a Big Mac….and a Chicken Big Mac. We created food-specific work where the Chicken Big Mac and the Big Mac literally duel against each other in song, set to a remix of the iconic Big Mac jingle: "Two all beef/chicken patties special sauce lettuce cheese pickles onions on a sesame seed bun." And all of this to answer the question: Is a Big Mac with Chicken still a Big Mac? Our POV? It’s not, not a Big Mac. This is what it truly means to supercharge our business with creativity. As I look at the breadth of the campaign, I'm so honored to work with our incredible interagency teams and our amazing McDonald's teams to pull these "brand-first" ideas off. So excited to see this campaign out in the world. The Chicken Big Mac. Is it a Big Mac? Well, it's not, not a Big Mac. You decide.

Only restaurants and food service providers that are licensed to use genuine Broaster Company equipment can offer “broasted chicken” on menus. But that doesn't stop some people from trying to use the broasted name without permission. Coming up later this week, we talk to Broaster Company CEO Jay Cipra about protecting his company's valuable trademark. Now streaming on all podcast platforms or check it out at www.forktales.co #marketing #marketingpodcast #branding #brandingpodcast #restaurantmarketing #restaurantbranding #restaurantstrategy #restaurantgrowth #advertising #marketingpodcast #forktales #forktalespodcast #vigor #jaycipra #broastercompany #broastedchicken

SIMPLE. BEAUTIFUL. EFFECTIVE. How lovely is this from KFC UK & Ireland and Mother? https://lnkd.in/eSdzPF2S It’s basically just a product announcement ad. But it should teach any advertiser a thing or two about how to do the job well. 1/ One message. 2/ Impact of the right track. 3/ Pace and space in storytelling - yeah, of course it could have been a 20”. But here is a great demo of why efficiency and effectiveness aren’t the same thing. 4/ Emotional storytelling is always the right answer. 5/ A smart client meeting a brilliant practitioner and trusting them to do their thing is never a mistake. Lovely. Joyous. Effective. Think it’s acceptable to have one for brekkie? #creative #advertising #clients #marketing #agencies #adverts #TV #agencyvoices

Watch, Snack, Repeat! Here's a fun twist: snack brands are teaming up with your favorite streaming platforms like Netflix, Amazon Prime Video, Disney+ Hotstar, and Zee5 to make your binge-watching sessions even better. What’s happening: • 4700BC has just signed a three-year deal with Netflix to create special popcorn packs just for their shows. It’s a smart move to catch the attention of GenZ viewers and stand out in the busy snacking world. • KitKat, Cornitos, Pringles, Coca-Cola, Oreo, and Saffola Masala Oats are also getting in on the action, offering new products designed for your streaming marathons. • Nestlé’s KitKat is doing a cool campaign with Netflix, featuring co-branded packs linked to hit shows like Squid Game and Kota Factory. • Alluring Basket and Bean Tree Foods have launched packs with fun branding like 'Netflix & Chill' to make your snacking and streaming experience even more enjoyable. As the streaming market grows—expected to reach $2.77 billion by 2027, these tasty partnerships are set to make your next binge-watch session even better. Keep an eye out for these delicious new treats! #BingeWatching #SnackAttack #OTT #Streaming #BrandPartnerships #MarketingInnovation