WongDoody’s Post

🔄 User-Centricity Never Ends! At UX Real, we believe that a design's journey doesn't end at launch. Phase 4 is all about continuous improvement based on user data and feedback. Here's how we make your design better with time: Regular Testing: Schedule follow-up sessions to gather fresh insights. Stay Updated: Keep your design relevant with user trends and best practices. AI Personalization (optional): Deepen insights with sentiment analysis, pain point focus, and A/B testing. Remember: User interviews and ethical AI use are still key! Ready to keep improving your design? Visit www.uxreal.nl to learn more about our approach and how we can help you stay user-centric! 🌟 #UserExperience #UXDesign #ContinuousImprovement #UserCentricity #AIInDesign #UXReal #UserFeedback #DesignOptimization

Being Designerly 87 has articles about conversational AI, how design agencies use AI, creativity, future thinking, advice for young designers, wacky gizmos, accessibility advocacy, and a visualization of the 100 most valuable brands in 2024 👉 Link in comment #Design #UX #Designerly

🌟𝐒𝐭𝐚𝐲𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐧𝐝𝐞𝐝 𝐖𝐡𝐢𝐥𝐞 𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐍𝐞𝐰 𝐅𝐫𝐨𝐧𝐭𝐢𝐞𝐫𝐬: 𝐊𝐞𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐀𝐃𝐏𝐥𝐢𝐬𝐭'𝐬 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐔𝐗 𝐞𝐱𝐩𝐞𝐫𝐭𝐬.🌟 As UX designers, we're driven by our passion for problem-solving and enriching user experiences. Yet, as highlighted by Jakob Nielsen and Sarah Gibbons in their enlightening ADPlist session, it's essential to remain anchored in this purpose as we venture into new realms. A heartfelt thank you to Felix Lee for providing this wonderful opportunity! Nielsen highlighted an important shift in management practices - from centralized leadership to more distributed, decentralized approaches. This fosters greater ownership and innovation among teams, which is vital for UX. Gibbons traced UX's own evolution from a centralized function to an integrated, strategic one. This demonstrates UX's growing value in business success. The speakers also discussed how AI can elevate our abilities as a "forklift for the mind". However, discernment is key in choosing solutions that align with our mission vs mere novelty. Curation and curiosity help ensure we embrace AI's potential thoughtfully. What key takeaways resonated with you from this session? How do you stay focused on user needs amidst rapid technology shifts? I welcome your perspectives. #uxdesign #innovation #adplist #userexperience #ai 🚀🎨

The future of digital agencies with Bikkelhart (part of Conclusion), the No.1 UX Agency. 🌱 Today, Prepr CEO Jouko Huismans chats with Bikkelhart's team about the latest agency trends, market adaptation, team and tech innovations, and using AI for future growth. Join Emiel Nawijn and Yannick Haacke as they discuss tech trends, AI’s impact, and how innovative design and optimization strategies are redefining customer experiences. Don't miss the latest insights from our exclusive video interview series, Agency talks, where industry experts share invaluable tips. Check out the full video, key topics and takeaways. ⬇️ https://lnkd.in/e4h-e5xv #DigitalAgencies #Bikkelhart #Prepr #AI #Innovation #CMS #Partnership

Proxy metrics assess outcomes when direct measurement can't be done. Correlating measurements directly to business outcomes is often a challenge in design. Sentiment, feelings, reactions, and usability clarify Design KPIs, but are not directly attributable to a business KPI. We enjoyed the Meta Analytics team article highlighting the difficulties of directly measuring key outcomes due to high costs, resource demands, and time constraints. To address these challenges, teams often use proxy metrics. Check out their article: https://lnkd.in/eQVd2VQD Proxy metrics can help answer these example research questions: → What impact, if any, does a new feature have on brand sentiment? → Does a new AI technology change the prevalence of specific kinds of content viewed on our platforms? → Does a new feature cause any changes in long term behavior? While their approach is detailed and a very structured way to consider proxy metrics, it helps avoid erroneous decisions. Meta developed the "experimentation with modeled variables playbook" (xMVP), which provides guidelines for assessing the maturity and reliability of proxies, evaluating assumptions and biases, and validating proxy performance against ground truth. The xMVP playbook emphasizes that proxies should be seen as qualitative indicators, alerting teams to potential effects rather than providing precise quantitative estimates. By using the playbook, teams can use proxies to inform decisions without fully replacing ground truth measurements. Helio can help by providing tools to collect and analyze user input efficiently, enabling teams to make data-informed decisions, streamline design processes, and validate hypotheses with research methods, such as surveys and usability tests. #uxresearch #productdiscovery #marketresearch #productdesign

Happy 2024, fellow CEOs and Heads of Marketing! 🚀 In these uncertain times, here's some valuable advice to consider: 1. Embrace Sales-Driven Ideas: Prioritize creative, customer-centric strategies that boost sales in unpredictable markets. 2. Gamify Engagement: Explore gamification to engage your audience both digitally and in the real world, enhancing brand advocacy and data insights. 3. AI Assistance: Use AI tools to enhance your ideas, but remember, it's a complement to human creativity, not a replacement. 4. Customer-Centric UX: Prioritize seamless user experiences to meet rising customer expectations and foster loyalty. Let's tackle 2024 with determination and innovation, delivering exceptional customer value. Here's to a successful year ahead! 🌟 #2024Advice #MarketingStrategies #MarketingIn2024 #SalesGeneration #CustomerExperience #Marketing #Gamification #Ai

📣 Announcing MAJOR updates to Yabble Virtual Audiences! 📊 New Market Insights Report: Get comprehensive insights and leading indicators with reputable sources – this one is a game changer! 🌟 Enhanced UX: Intuitive design with editable personas and questions, and a simplified AI-generated insights journey. 💡 Updated Models: More relevant and valuable data for unprecedented AI insights creation and better decision-making. Discover how these features can transform your insights creation. Learn more at https://hubs.la/Q02DkWgs0 #YabbleIt #marketresearch #VirtualAudiences #syntheticdata #mrx #innovation #AI

Hi Tribe! We are designing a new AI-powered evidence-based behavioral solution for conversion and engagement needs. We're modeling with AI tools an end-to-end behavioral system that develops and optimizes communications development (messaging, scripts, and visuals) for advertising, engagement, UX content, and conversational developments. By now, we have a model for two iteration loops but will grow up to five. Hit us up if you want to know more about this solution, join the R&D tribe, or want to run a program for your brand, product, campaign, or business. #engagement #behaviouralscience #ai #behavioralscience #digitalengagement #cx #ux #planning #strategy #innovation #brand #advertising #innovationlab #umania #umanialab #humanbehavior #brandplanning #funnel #latam #latinamerica

We all have bias. Clearly I love starting my presentations by stating the obvious. Bringing the year to a perfect close I had the lovely opportunity to present my talk about biases in the digital landscape on a recent members call for Boye & Company. Why is it so important to create an inclusive digital landscape? I introduced the cause and roots of bias in tech and society. To understand the effect and and lack of progress we looked at some recent examples for AI bias in healthcare and tech. To end on an encouraging note I shared practical strategies and actions to prevent discriminative patterns and behaviours. A lot of great questions came up from the members, and we endet up having a great exchange about legislation, personal accountability and education. I'd love to continue the conversation! You can find the notes, slides and even the entire recording of the session here: https://lnkd.in/dZApTWye "Decoding Bias: Navigating the Digital Landscape Towards Inclusivity" #bias #inclusive #design #technology #ux #machinebias

🌟 Upcoming Highlight: Enhancing Digital Accessibility with AI 🌟 Discover how AI can revolutionize digital accessibility in an upcoming #A11yTalks session featuring expert Sheri Byrne-Haber (disabled). This talk is essential for professionals in tech, UX/UI design, and digital content creation looking to deepen their understanding of inclusive technologies. 🤖🌐 Learn about the latest AI tools and techniques that make digital environments more accessible to everyone. 🔗 For more details, check the link in the comments. #DigitalAccessibility #AI #InclusiveDesign #TechInnovation #UXDesign