The best way to experience our garments? By testing them in real life! Scandinavian Outdoor Group (SOG) #woolpower #responsiblymadeinsweden
For the third consecutive year, SOG is organizing two events in Jämtland for retailers from across Europe as part of the Outdoor Academy of Scandinavia. We invited customers to two events in September, and the first one has just been successfully completed. The participating brands included Lundhags - Mad about Nature since 1932, Primus-Silva , Nordisk Company, and Woolpower AB, with some help from Drytech AS and Hilleberg The Tentmaker AB. Together, we rigorously tested products (well, it was a bit too sunny for perfect test conditions…), hiked through various types of mountain terrain, held clinics, practiced nighttime navigation, cooked meals on Primus stoves, waded through flowing rivers, and had an absolutely amazing time. Retailers from Bever, Naturkompaniet, Tiso Group, Friluftsland and Spejder Sport A/S participated. #scandinavianoutooorgroup #outdooracademy #oas #producttest #scandinavianoutdoors
