Work & Co’s Post

Changing the way brands approach digital transformation and create defining moments to better connect brands with their customers.

For mid-market, PE-backed legacy brands – Digital does two things for growth. → It expands the range of markets, customer segments and business models to consider. → It creates new levers for better customer experiences, products & services. If growth is the goal, digital is the only way. This is true now & 5 years from now.

The WARC Future of Strategy report opens up an interesting discussion point. "Over-reliance on frameworks can leave strategists and strategies in a safe/conformist zone. Almost half (48%) of respondents agree that accepted marketing frameworks are a hindrance to strategic bravery, while 30% disagree." The Strategy department, over the years has become the domain of "Brand Planners" (thus the confusion between Strategy and Planning), using frameworks that approach business through a narrow lens of brand planning. While the future of strategy is being written by the multitude of diverse voices in CX, Business Strategists, Product Managers and multitude of Creators.They listen to their users, pull from data and not afraid to break brand rules to make new ones. #WARC #FutureofStartegy2023 #Brandplanning

Consumers have a strong desire for real human interaction at different stages of their journeys. Learn how to elevate your brand experience with Merkle’s 2024 CXM Imperatives:

Consumers have a strong desire for real human interaction at different stages of their journeys. Learn how to elevate your brand experience with Merkle’s 2024 CXM Imperatives:

Consumers have a strong desire for real human interaction at different stages of their journeys. Learn how to elevate your brand experience with Merkle’s 2024 CXM Imperatives:

Consumers have a strong desire for real human interaction at different stages of their journeys. Learn how to elevate your brand experience with Merkle’s 2024 CXM Imperatives:

Consumers have a strong desire for real human interaction at different stages of their journeys. Learn how to elevate your brand experience with Merkle’s 2024 CXM Imperatives:

"Most consumers, and in one of our surveys, we found that 71% of all consumers expect personalized contextual experiences across all platforms." Thomas Peham from Storyblok shares on most recent episode of The Digital Advantage 🎧 Despite the clear demand, many businesses struggle to meet these expectations. Thomas outlines key steps for businesses aiming to bridge this gap: 🔹 Understanding consumer expectations for personalized experiences 🔹 Leveraging data and technology to tailor content and interactions 🔹 Implementing strategies that prioritize customer-centric approaches Dive into the discussion on The Digital Advantage for actionable insights on elevating your digital strategy: https://lnkd.in/d4MkVqtj

🌟 Excited to delve into chapter two of 'Marketing 4.0' by Philip Kotler! 📚 In a world where connectivity shapes consumer behavior, understanding paradoxes is crucial for effective marketing strategies.🚀 🔍 Paradox No. 1: Online vs. Offline Interaction As connectivity blurs the lines between online and offline experiences, businesses must embrace both realms to deliver exceptional customer journeys. Examples like Birchbox and Zappos showcase how blending digital convenience with personalized human touch creates winning formulas. 🤔 Paradox No. 2: Informed vs. Distracted Customers While customers today are more informed than ever, they also face unprecedented distractions. Marketers must captivate fleeting attention spans by delivering WOW! factors and fostering brand conversations within customer communities. 💬 Paradox No. 3: Negative vs. Positive Advocacy Connectivity empowers customers to voice opinions, challenging traditional notions of brand advocacy. Yet, negative advocacy can sometimes trigger positive responses, highlighting the complexity of brand loyalty in the digital age. 🚀 As the marketing landscape evolves, embracing these paradoxes is key to crafting compelling brand narratives and navigating the digital terrain effectively. Let's take a deep dive into digital marketing!! Co-authors: Rathod Gnaneshwar, Chandan kanaujia #MarketingStrategy #DigitalTransformation #BrandNarratives #Connectivity #CustomerExperience