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Sales enablement leader with exp building outbound prospecting programs

I hired my 1st moving company for a new apartment in NYC today- it was strangely similar to software buying here’s how: The leader was expensive but had a name I recognized and a great reputation. The challenger had an ok brand online- but I didn’t see their truck in my neighborhood much. The sales rep was an expert in moving, and educated me about 'how to shop' for movers. The third company was referred by a friend. User-friendly website. Efficient quoting process. But the person quoting me wasn't in sales. He over quoted, didn't ask questions, and I disqualified them right away. The last company undercut the others by HALF. After comparing quotes, I put a deposit down with these movers since they were the cheapest. I decided to do due diligence before paying the entire fee, and glad I did… Online I found nightmare reviews! They found ways to jack up the original quote with hidden fees once you were locked in. Unprofessional movers. A ton of FUD. I got cold feet the same day and canceled. Getting half off the cost wasn’t worth the risk of a bad move. I had nearly identical pricing for the leader and challenger. Who did I go with? The leader but it was SO close. It came down to how the sales rep ran the sales process - first to reach out, video chat with me, professional pricing and packaging, and the least pushy. Buying software is the same. The product, sales process, brand, what your customers say - it all matters. At 6sense I think we nail all those too. Just why risk it? 😉

Alex Morton

⚡️ The essential element for hiring at scale ⚡️

9mo

It's always nice to be reminded of the purpose/value sales people have - not everyone wants a buyer experience without talking to a single person!

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Kat Shuchuk

AE @ 6sense Revenue AI

9mo

Yesss this is so good! Cheapest is usually not the way to go. As I get older I realize you get what you pay for.

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