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Everyone who is anyone has heard of Edible Brands (and most of us have enjoyed their delicious chocolate covered fruit baskets!) But what is behind the eCommerce curtains of the multi-million, 25 year old business? It's Erica Randerson - VP, eCommerce, and she is hitting the stage at #eTail25 to deliver her keynote: eCommerce Growth Hacking: What to Try & What to Avoid. Dive into: 💡Seizing market share through data-driven, rapid-fire experimentation 💡Running the tried + true alongside the new and trending for continual CRO wins 💡Rallying teams around a culture of innovation, and informed risk-taking Only at eTail. This August 12-15: https://bit.ly/4asSZz3

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Lisa Terkel Appleby

Strategic Planning Executive, Accomplished Business Development Executive, Start up Companies , Partnership Development, Marketing and Advertising Consulting, Strong Leadership, C-Suite, Multi- Touch

1mo

Looking forward to this!

Amazing addition to the stellar #eTail25 lineup!

Lena Moriarty

Head of eTail Marketing

1mo

Obsessed with Edible Brands - looking forward to seeing what's behind the magic with Erica Randerson!

Erica Randerson

Building Customer-Centric Digital Experiences | CRO Expert | Digital Strategist | Growth Marketer | Servant Leader | Team Builder

1mo

So looking forward to it, eTail™! It's going to be a great event!

This keynote is going to be awesome!

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