WrangleWorks’ Post

Join us in shaping the future of logistics with B2Blogistics.ai. Whether you're a small business or a multinational corporation, our platform is designed to meet your needs and exceed your expectations. Say hello to efficiency, reliability, and innovation – say hello to B2Blogistics.ai.   #AI #Logistics #SupplyChain #Innovation #B2Blogisticsai

Had an illuminating conversation with Vinay Bhagat, CEO of TrustRadius, on the latest episode of Revenue Ramble! Some fascinating insights: - B2B review sites are evolving into 'buyer intelligence platforms' - Reviews should be part of a holistic content strategy, not just isolated on third-party sites - Quality of reviews matters more than quantity - in-depth, contextual feedback is key - Enabling peer-to-peer conversations between buyers and users is the next frontier - AI summarization of reviews will help buyers quickly find relevant insights - B2B review sites is focusing on serving buyers first, with initiatives to reduce bias and increase trust Vinay shared some great tips for vendors on leveraging reviews effectively across the entire buyer journey. Whether you're in sales, marketing or product, there are valuable takeaways here. Check out the full episode to learn more about the future of B2B reviews and buyer intelligence! Link - https://buff.ly/4cxrbLO #B2BSales #CustomerReviews #BuyerEnablement

In today's s+b newsletter: ✔️ Do the right thing: Building trust in turbulent times ✔️ Productivity or pioneering? Your industry’s GenAI adoption play ✔️ Reinventing? Ask yourself five questions See it now: https://lnkd.in/eFkjUsVt

Are you looking for new strategies to take your business to the next level? Join our webinar on June 18, where Bain marketing experts Bijan White, Catherine Ehrnford, and Rishi Dave will uncover how AI is changing the B2B buyer journey from start to finish: https://bit.ly/3Rzggso

I’m so excited to share BigCommerce latest video series where I interview some of the best B2B experts in the ecommerce biz! From shipping and fulfillment to AI, machine learning, and how to prepare your business for an exit, B2B Bites covers all the hottest B2B news and trends and I feel honored to talk with and learn from these experts. If you’re hungry for some bite-sized ecommerce tips and tricks, I’d love for you to give it a watch, and let me know what topics you want to hear more about from this series! https://lnkd.in/gCVkVHu6

Are you looking for new strategies to take your business to the next level? Join our webinar on June 18, where Bain marketing experts Bijan White, Catherine Ehrnford, and Rishi Dave will uncover how AI is changing the B2B buyer journey from start to finish: https://bit.ly/3SUe7rV

“Trust is earned in drops but lost in buckets.” Lisa Abousaleh said this in a panel talk at TMX last week, and I remember thinking that I had to steal that line... 😁 I love that it’s a simple but powerful reminder of just how critical building trust with customers is in today’s world. And while that line stuck out, there was so much more to the event that I'll be thinking about for a while. Here are some key takeaways: > "AI is the game-changer B2B marketers can’t ignore," is how Brian McLeod put it - and he's right! Generative AI is making real, measurable impacts in B2B marketing on personalization and lead generation. > As Lisa Abousaleh highlighted, trust is everything. Transparency in data practices is no longer optional—it’s a competitive edge. > Stephany Lang (Shelton) emphasized that a smart, multichannel approach is essential for campaign success. But here’s the kicker: stick to no more than 4 channels for maximum impact. Being in San Francisco last week and listening to so many industry leaders left me pretty fired up. And I'm excited to implement these ideas even more in everything we're doing at Anteriad! 🙌

We’re counting down the minutes until the CMA B2B Summit in London on Thursday. Our global CEO Selena Cameron will break down how content marketers can successfully navigate the generative AI era. 👀 Spoiler alert 👀 we’re coming out of stealth mode with something truly exciting. Sign up for a sneak peek here: https://lnkd.in/gvmFhZQB #B2BSummit #B2BMarketing #AIinMarketing

What happens when you rethink your go-to-market motion from first principles? You adopt a buyer-first approach that earns longterm customers. On the latest episode of The Proof Point with Mark Huber and the UserEvidence team, Kevin White, Natalie Marcotullio, and Mac Reddin talk what's working in B2B marketing, what's not, and how to do more of the former. 🎧 Tune in for strategies on how to: 1️⃣ Empathize with buyers in the age of AI 2️⃣ Boost GTM effectiveness with a signals-based approach 3️⃣ Align the sales process with buyer preferences ...and so much more ;) https://hubs.li/Q02KtnCx0

*Warning: Spoilers* Is gated content dead? Nope, it’s still going strong (but we have notes!) Is AI still trending? Don't need a webinar to tell you the answer—it's a top trend in nearly every industry. But what's next (in terms of what to talk about)? What do C-Suites want? Data, naturally, but how it's presented matters. My new B2B BFF David Fortino and I will be unpacking these topics in next week's studioID State of B2B webinar. We’ve got our opinions (naturally), but our (NetLine and Industry Dive) first-party data reveals the real story. B2B is messy and complicated and we're here for it. 6 sleeps to go! Register for the webinar>>> bit.ly/4cQ77EE #B2BMarketing #MarketResearch #DemandGen #MarketingInsights