Common Room

🎬 Looking to do even better ABM and event-based marketing? Common Room has a solution for that, video for proof. Our Solutions Consultant Jeremiah Clark walks through 4️⃣ marketing plays that our customers love—all actioned in Common Room. https://hubs.li/Q02T50T00

New Go-to-market mavericks episode, hot and fresh for a listen— We sat down with Mixmax's Vice President of Revenue, Heath Barnett, to talk secrets behind scaling growth. He shared his thoughts on: - Breaking down team silos - Creating feedback loops across GTM - Meeting buyers where they are 🤝 🎬 or :🎧: https://hubs.li/Q02SY1_40

Join Florin Tatulea on Wednesday, October 9th for episode 003 of our Common Room Unboxed series where he'll be giving a behind-the-scenes look at how we're using Common Room to execute and succeed with our de-anonymized website visitor plays (>2x reply and booked-meeting rates vs. baseline). De-anonymizing your web visitors ✅ Auto-filtering for persona and ICP fit ✅ Signal stacking for better context ✅ Crafting the right email and LinkedIn messages ✅ We'll be diving into all of it. Sound interesting? 🔨 that "Attend" button and we'll see you there!

In 1️⃣ hour at 11 am PST: A LinkedIn live session focused on turning web visits into qualified meetings with Florin Tatulea, where you'll learn how to: - Surface web visitors - Set up real-time alerts for your reps - Stack your signals to run hyper-specific plays Bonus: He'll be sharing email templates you can copy, borrow, or adapt. We're seeing 2x results on reply and meeting rates—and we want you to, too. https://hubs.li/Q02SpHMv0

End-to-end prospecting plays and workflows are getting wild. Like Dr. Frankenstein's monster levels of wild🧌 A summarized and non-exhaustive list of things to be done ⬇️ - Define your ICP - Map out your TAM and SAM - Score and prioritize accounts - Enrich prospects at those accounts with email, phone, and other metadata - Surface prospects showing relevant buying signals - Craft outbound messaging that resonates - Keep your domain healthy - Scale all of the above While there's more than one way to execute on all of the above, many of us find ourselves stitching together or bouncing around within tech stacks that are unwieldy and costly to maintain and navigate. At Common Room, we're running end-to-end prospecting plays--from ICP scoring to enrichment to signals and messaging--all from one place. No Frankenstack necessary. Come see how we're doing it on Wednesday, October 23rd!

Time to graduate from signal school 🧑🎓 Our 3rd lesson covers how to kick your signal-based sales strategy up a notch (aka signal stacking): https://hubs.li/Q02Sptd-0

A few weeks back, Florin Tatulea hosted a how-to session focused on turning LinkedIn post engagement into high-quality pipeline, live on LinkedIn: https://hubs.li/Q02SpJ6P0 You can re-watch the magic behind sending right-on-time, on-point messaging, and join him for another live show this Weds, Oct 9, at 11 am PST, where he'll show you how to turn anonymous web visits into qualified meetings. https://hubs.li/Q02Sq3mM0

Right audience. Right ad. Right now. Learn how to automate LinkedIn ad targeting based on buyer signals and fit to increase conversions and boost ad ROI: https://hubs.li/Q02SpDvW0

Florin Tatulea's back, back again: Join us for a new Common Room how-to session where Florin will show you how to turn de-anonymized web visits into qualified meetings. ➡️ Wednesday, Oct 9, 11 am - 12 pm PST. You'll learn how to: - Surface web visitors - Set up real-time alerts for your reps - Stack your signals to run hyper-specific plays Bonus: He'll be sharing email templates you can copy, borrow, or adapt. We're seeing 2x results on reply and meeting rates—and we want you to, too. https://hubs.li/Q02Sc26m0

Fit-first or signal-first? 🤔 How our customers prospect has less to do with personal preference and more to do with go-to-market motion, target audience, and brand awareness. Say you’re a PLG or COSS company with a huge TAM and strong market mindshare. You’re naturally going to generate more 1st- and 2nd-party buying signals. Product sign-ups. Website visits. GitHub stars. Social engagements. You can surface prospects based on signals that indicate intent, then qualify and prioritize them by drilling down into firmographic and demographic fit criteria. Other companies may not have that option. They have different motions. More limited addressable markets. Less brand recognition. Fewer signals to draw from. They need to target accounts based on ideal customer profile and contact persona, then search for 3rd-party signals like job changes, job listings, and news events to help prioritize accounts and tailor messaging. Some companies (like ours!) switch back and forth, depending on the play and the team. There’s no one flavor of prospecting. That’s why we built Prospector to power every prospecting workflow, no matter which one makes sense for you. ✨ Prospect fit-first: Define your ICP and ideal contact persona, surface and enrich companies and prospects from a constantly refreshed database of more than 200M B2B contacts and organizations, and layer on signal data to pinpoint the right accounts and buyers. ✨ Prospect signal-first: Capture account- and person-level buying signals across channels to spotlight in-market buyers, layer signal data over granular fit criteria to prioritize prospects and companies, and uncover the right people to outreach at every org. ✨ Slice and dice with ease: Filter companies and prospects based on industry, size, revenue, location, job title, role, seniority level, LinkedIn follower count, signal type, and more. Then let our AI-powered identity resolution and waterfall enrichment automatically serve up your lead list. ✨ Never sell without a signal: Access granular job-change, hiring, and news data with the click of a button—including access to 150 million job listings and 8 million news articles refreshed daily—to help prioritize contacts and accounts. ✨ Automate prospecting from end to end: Surface companies and prospects that match your criteria and add contacts to prioritized burndown lists, Salesforce campaigns, HubSpot workflows, or personalized outbound sequences on autopilot. Fit-first or signal-first—the choice is up to you. Either way, Prospector is designed to help you find the right buyers and follow up fast, even when you’re away from your keyboard. Prospector is available on all Common Room plans. You can try it for free today. Check out our blog for more info: https://hubs.li/Q02S1Mt70