What can marketers learn from novelists?👀 Novelists understand the art of immersion, taking readers on a journey. As marketers, we can learn a lot from how they use pacing, tone, and emotional beats to hook their audience and keep them engaged. Here’s how these literary principles can sharpen your marketing game. 1. Creating space for curiosity, aka pacing In novels, pacing is about where you place the tension. Great storytellers know when to speed up and when to slow down, pulling readers through moments of suspense and resolution. Dumping all your key points upfront—features, benefits, CTAs—is the fastest way to lose your audience. Open with a question, an insight, or a tension point. For example: ❌ "Introducing our new app! It tracks your habits, syncs with your calendar, and improves your productivity. Get it now!" ✅What if you could reclaim 2 hours every day without even noticing? Meet X—the tool that simplifies your schedule and helps you make time for what matters most. And yes, it syncs with your calendar. 2. Speaking to the movement, instead of the crowd aka the tone Consider Margaret Atwood’s The Handmaid’s Tale: its tone is dark, measured, and reflective, perfectly suited to its dystopian narrative. Contrast that with the biting humour of Douglas Adams in The Hitchhiker’s Guide to the Galaxy which is irreverent and playful because that’s what the story demands. Great marketing, like great writing, sounds like it was crafted for this moment and this audience. Tone is a lot about emotional resonance. What does your audience feel when they read your copy? Match your tone to their headspace, and make your words feel personal, like a conversation they’ve been waiting to have. For example: ❌ Writing is an essential skill for career success. Our course can help you improve. ✅Your ideas deserve to be heard—but how you write them determines if they will be. Learn to write with clarity, confidence, and purpose. Start with us. 3. Tapping into emotion Every great novel has moments that pull at your heartstrings or challenge your beliefs. These emotional beats create a bond between the reader and the story. In marketing, emotional beats are what drive action. People buy into emotions first, logic second. The key is to pinpoint the universal truth behind your product or service. What’s the deeper transformation you’re offering? Speak to the audience’s aspirations and fears. For example: ❌ Our tool has advanced analytics and customizable dashboards. ✅Don’t just track your progress. Understand it. With insights tailored to you, find clarity in your data and take the next step with confidence. #writingcommunity #storytelling #contentmarketing #marketingstrategy #novelwriting #creativewriting #branding #writerslife #authorlife #publishingtips
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I was lost on how to work towards my goals until I did this easy 5-step process. I call it mapping out your skill deficiencies. It's a form of inverse thinking. And it's potent in showing you paths forward. Because by identifying skills your deficient in, you're identifying areas to progress in. Here's how it works: 1/ Grab a pen and piece of paper. 2/ Establish your goal. On top of your paper write your goal. A goal needs to: + Clearly state how you're going to do it. + A deadline to make it real. + And a Why to motivate you. If you're confused, here's a formula to fill in: I'm going to {fill in how you're going to accomplish it} by {fill in deadline} so that {fill in your Why}. Here's my goal to use as an example: I'm going to build my newsletter business up to $10,000/mo by 2027 so that I can travel the world. 3/ List the required skills Below your goal write the question: "What skills would I need to accomplish my goal?" Brain dump every skill that comes to mind. Here's what the list of skills looked like for my goal: • Copywriting • Growing on LinkedIn • Digital writing • Building a brand • Creating good content systematically • Creating digital products • Marketing digital products • Running a newsletter • Growing a newsletter • Researching and fleshing out ideas • Etc. 4/ Filter your list Now, examine your list. Which skill, if learned, would bring you the most immediate and biggest rewards? 5/ Pick one Once you examine and filter your list, pick a skill to work on. Then work on it. If you get lost again, repeat this process for your next step. But for now... you have a clear path forward. So, get after it. ... Visual Credit: Janis Ozolins
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✨ Copywriter ✨ Translating the Deep Work of Coaches, Wellness Entrepreneurs, and Course Creators so You Can Get Seen and Get Hired | Founder of INKED Copy School for Badass, Conscious Entrepreneurs 🚀 |
It’s become super clear that a lot of people don’t need a FULL service website written for them, they just need a little nudge and some support . . . a brand whisperer and copywriter’s “touch” if you will . . . After sending out one too many emails and DMs this week explaining how I can help tighten things up with brand and copy, I decided to just make a thing of it. So now I’m offering a new service - BOOK ME FOR A DAY - and this is what the service looks like: You’ve got a handle on most of your moving brand and copy parts, but you have a wishlist of things that just always end up on the back burner, and you’d love to have a copywriter just bang it out for you in a day (or two)? 📆 You can now buy my time! You can book me by the day - and here are some of the things I can help you finally knock off your “OMG that would be sooo nice” wishlist: Things I can do for you in a day: 📧 Create an e-mail nurture series for folks who sign up for your lead magnet or mailing list. Relationships are EVERYTHING! 💸 Create a personality-driven sales-page for an offer or service that you’re ready to put out there but just haven’t added to your formal site yet (think online course, group coaching program, 1:1 packages) 💃 Define your Brand Identity along with implementation strategy across your content, visuals, and copy 💻 Website copy audit for those of you who did your own beautiful copy but want to ensure it’s 100% YOU and 100% written to professional standards 📋 30 days of Copy-and-Paste content for social media 🧲 Brainstorm, create, and write your landing page copy for a lead magnet that your audience will gobble up And so much more… So tell me, would you hire me for just one day to get a project off your back burner and into the hands of a pro - FAST? Send me a PM and let’s discuss your needs. (PS: The first 10 clients who book will receive a seriously discounted BETA rate!) https://lnkd.in/eVEUQQx5
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Personal Branding Coach & Founder at Swelll 👋🏼 We help CEO’s, Founders & Sales Teams Overcome Imposter Syndrome & Build A Personal Brand That Sets You Apart | Attract High-Ticket Clients On LinkedIn & Scale Growth 🚀
I’m about to drop something HUGE! 🎯 If you're new to posting on LinkedIn and want to build your personal brand fast, here’s my 7-day content plan designed for beginners: (Save it so you can refer to it). 𝐃𝐚𝐲 𝟏: 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐏𝐨𝐬𝐭 Format: Text post with a photo of you Introduce yourself and your mission. Share your role and what drives you in business. Make it personal and relatable. Example: "Hi, I’m [Your Name], [your role] at [Company]. Passionate about helping businesses [achieve goal]. Excited to connect and share insights!" 𝐃𝐚𝐲 𝟐: 𝐒𝐡𝐚𝐫𝐞 𝐚𝐧 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭 Format: Text with a link to an article in the comments Share a recent trend or news article in your industry. Add your perspective on its relevance and impact. Example: "The [industry] landscape is evolving fast. This article highlights [trend] and how it will shape the future. Here's my take…" 𝐃𝐚𝐲 𝟑: 𝐂𝐥𝐢𝐞𝐧𝐭 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐭𝐨𝐫𝐲 Format: Text post with client testimonial or image Share a brief case study or success story of a client you helped. Example: "We recently helped [Client] achieve [Result]. Proud to have supported their growth journey!" 𝐃𝐚𝐲 𝟒: 𝐄𝐧𝐠𝐚𝐠𝐞 𝐰𝐢𝐭𝐡 𝐎𝐭𝐡𝐞𝐫𝐬 Format: Comment on or share someone’s post Find a relevant post in your industry and add thoughtful insights or questions to engage the author and their audience. 𝐃𝐚𝐲 𝟓: 𝐒𝐡𝐚𝐫𝐞 𝐘𝐨𝐮𝐫 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 Format: Video or document post Create a short video or PDF with actionable tips or advice in your area of expertise. Example: "Here are 3 strategies we use at [Company] to boost sales productivity. Hope you find them useful!" 𝐃𝐚𝐲 𝟔: 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧 Format: Text post Share a lesson or challenge you’ve faced. Make it authentic and insightful. Example: "As a CEO, one of the hardest lessons I’ve learned is [Lesson]. Here’s how it changed my perspective…" 𝐃𝐚𝐲 𝟕: 𝐀𝐬𝐤 𝐟𝐨𝐫 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐨𝐫 𝐎𝐩𝐢𝐧𝐢𝐨𝐧𝐬 Format: Poll or text post Ask your network for feedback on a business challenge or trend. Example: "What’s the biggest obstacle you face in [industry]? Let’s discuss!" 𝐀𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐢𝐩𝐬: -Consistency: Post around the same time each day for better reach. -Engagement: Spend time engaging with other posts to stay active in the community. - Remember, posting content can feel awkward at first, it will require you to push your comfort zones - but if you're serious about building your personal brand, feel the fear and do it anyway! Save this guide, share it with a colleague, and get started with posting content! Let me know how you get on! 🚀
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Completed 15k+ Projects • Senior Brand Designer & LinkedIn Coach • 13 Yrs Experience • 1100+ clients → DM to learn Client Hunting
𝗜𝗳 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝘀 𝗻𝗼𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂. (Read this you don't need to buy a course) If you are not getting leads from LinkedIn. Just do this simple thing. Post about what you know better then others. You can only if you will share personal experience. Why they will read your content? Make sure you post only content that not easily searchable on Google. If they can find it on google & Yt Why they will read your content. 𝗗𝗼 𝗶𝘁 𝗳𝗼𝗿 𝟭 𝘄𝗲𝗲𝗸. -No excuse -No bahana -Just focus 𝗔𝗳𝘁𝗲𝗿 𝟭 𝘄𝗲𝗲𝗸 See if working or not If work do it again If not then change content. Put 60% time on commenting others posts. Same content type in comments. You will find leads & followers both. 𝗥𝗲𝗰𝗮𝗽 Post content (personal experience). Post for 1 week. Post comments on others post. 𝗔𝗳𝘁𝗲𝗿 𝟭 𝘄𝗲𝗲𝗸. 1. Check if leads start or not. 2. Check if account growing or not. 3. Change strategy if not working. ✔ Post content -> Analysis -> Replan -> Repeat = Personal Brand. Repost if helpful(data ziada ni lagta kanjosi mut kia karo 😂). 𝗣.𝗦: Are you getting ideas from others or posting your own content? Such btana 😂 thora mushkil hy but do it.
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I write Magnetic Educational Email Courses for Health Founders and Coaches | #Copywriting #Marketing #Email Marketing
Writing emails to your list - do you love it or does it feel like a steep climb? I'm guessing that often it depends on what else you have on your plate.☺️ It's the end of the day. And you…well, you're on fumes. But now you have to email your list. You've fought hard to win the subscribers you have. But it's an uphill battle trying to keep engaging with them. Inboxes are busy. It takes so much effort and strategy to get seen. You know emailing every few weeks or even every week won't cut it. But it's better than nothing. Overwhelm is no fun. Everything is a priority. Being pulled in different directions. You know there's potential clients in that email list. Your mind is in overdrive. Your competition…feels like they're everywhere. With regular posts on social channels, regular emails. And why is it so painfully hard to write a simple email? It's like pulling teeth sometimes. What do you say? And how do you say it? Should you put links in there? Isn't social media more important? You "should" be doing both but who has time for that. Arghhhh! Systems and automation are your friends. You know it. Welcome email sequences, nurturing sequences. Engage your list with magnetic emails on autopilot. No more stressing about the cost of lost opportunities. Do it once and enjoy the benefits for months in your business. Feel your shoulders relax at the thought of it getting done for you. Excited to help you write these emails so you can reclaim some sanity. 💥 🚀 DM me if you'd like an email copy audit. 🔔 Follow for more tips on copywriting.
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3 crippling fears you must overcome to build a powerful online presence. Fear 1: How will others view me? Fear 2: Am I qualified enough to share my expertise? (imposter syndrome) Fear 3: What if I can't consistently produce high-value content? I hand-hold clients to go from unsure to super confident when it comes to personal branding. Here’s my 5-step process to get started. 1- The interview: I take a deep dive into the client's background, goals, and values. This includes uncovering their professional expertise, unique experiences, and perspectives. 2- The research: Step 2 involves analyzing their industry trends and competitors + identifying target audience and their needs. 3- The themes & topics: Next, I develop their core brand messaging voice + content pillars that are aligned with their expertise & passions. I also work on the content calendar + topics for their review. 4- The reviewing: At this point, everything is ready for their review. 5- The posting: Post-formatting is a big one. Proper formatting allows for higher readibility. Combine this with a 7th-grade reading level and you’ve got a winner. Engage with the audience and track performance. The only way to squash those fears? Start before you’re ready. Keep showing up. ------------------------- PS. I’m Manam. I can support you in three ways. a) By helping you carve a personal brand your customers can’t ignore. (profile audit & optimisation + content creation) b) By developing thought leadership articles on your behalf in third-party, Tier-A publications. c) By creating unignorable, personality-loaded content for your personal website.
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Personal Branding Strategist | Building Your Personal Brand to the top 1% that kill the Noise .
Stop Losing your Potential Clients , Avoid These LinkedIn Formatting mistakes. . . . 📌I see most of the Founders and coaches are making the same mistakes. 📌If you are creating content on LinkedIn and not seeing the engagement that you want , the main problem is the formatting of your Content . ✨ The main reason for Formatting : ❌No Attention grabbing hooks: ➡️No one wants to read and scroll the post very easily. ❌Big Blocks of text : ➡️Too hard to read and understand . ❌No breaks : ➡️ It strains to read and not using the white space . ❌ Weak call to action : ➡️ People don't know what to do next and where to go from here. ❌Use complex words : ➡️ fancy words make the sentence boring and unreadable . People don't relate very easily. ✨ How to fix it : ✅Use a Powerful hooks : ➡️Captivate the reader from the first line . Create excitement , suspension and curiosity to read the post . ✅ Keep Paragraph short and use simple words: ➡️Make the paragraph short and simple that easy to read . Use simple words that everyone understands and relate the post very easily. ✅Break the paragraph : ➡️ Break the complex paragraph into small sentences and use white spaces between them . ✅Creates bullets or numbers : ➡️ use bullets point that makes the post interesting and engaging . ✅Clear Call to Action :- ➡️your CTAs must be clear to make sure your audience knows what to do next and where to go . ✨Why is this so important ? ➡️It makes your post readable ➡️It helps you to focus on your audience . ➡️ It increases the engagement as well as helps in getting more potential Clients. ➡️Keep simple , clear and effective the post that makes outstanding . 📌If you are also struggling to create an engaging post . DM me "help " and I will help you write the posts that grab the attention and drive results. P.S : have you ever made these mistakes ?
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Author | Speaker | Parent | Teacher | Autist I speak about speaking with people who don't speak.
What do you do when your contractor disappears? ReVoice Marketing offers a variety of services in a Fractional CMO capacity. We're able to do this because we have - and are continuously scouting for - top-notch talent who can delight our clients. When a client is looking for social media listening, online course building, or go-to-market strategy, I handle that personally. But if someone comes looking for: - web design - copywriting - podcast guest placement services - case studies - book writing - book coaching - email marketing - video production I've got a small army of way-better-than-me-at-this subcontractor poised and ready to bring that vision to life in big and beautiful ways. It's hard to decide which part of this approach is most exciting to me: - Is it that I get to interview tons of cool people with fun skills? - Is it the glorious chaos of pulling together just the right team for a new project? - Is it being an integral part of the future of work? - Is it the freedom to focus on paying ND professionals to create beautiful things for ND professionals? - Is it because I never have to design another website so long as I live? 😝 Whatever it is, I love it and it works well for us. Except when it doesn't. Sometimes humans human at the worst possible time. What is your process for when someone you were counting on to meet a deadline needs a mental health day? Or, week? I do not for a minute subscribe to the belief that anyone should simply push through and deal. That's not healthy, ethical, or sustainable. I know I need to plan ahead. But what should the plan be? Or what could it be? I would love to know what you suggest. What works for you?