WSP Incorporated’s Post

Calling all PR professionals in my network! I would love to hear your thoughts on all things reporting. What metrics do you use and what metrics would you like to see developed? What do you find frustrating or works well? And most importantly, how do you use that reporting? Your insights are greatly appreciated! Please share your thoughts in the comments or DMs.

Too many newsletters can annoy, too few and they forget you. Striking the right balance keeps your audience engaged. Want to craft a winning newsletter strategy? Schedule your free consultation today: https://lnkd.in/ezKXj93s #Newsletter #Letterhead #Media #EmailNewsletter

How do you do, fellow marketers? Our FEBRUARY THEME is 'BACK TO THE MATTER AT HAND', where we focus on relevance and where it’s lacking. For example: most ads we receive are completely irrelevant, but why? How do brands stay culturally relevant? Why, in a cost of living and climate crisis, are businesses still encouraging us to consume more? Articles, interviews and comment pieces, all exploring these questions and more, will be published here throughout the month: https://lnkd.in/ehhrnYys #magazine #relevance #marketing #brands #media #technology

ARTICLE: A Guide to Crafting and Distributing Your Business Press Release In today’s competitive and crowded news cycle, effectively communicating your company’s updates and achievements is essential [read more]... https://lnkd.in/e67-GN6j #businessstrategy #marketingtips EIN Presswire

This morning I reviewed surveys from dozens of press releases on Businesswire & PRNewswire. I found 8 companies taking liberties with their own survey results by changing a word here and there and/or combining results from multiple questions. The full reports were in the press releases so it was easy to look! Their goal: increase %'s in their press release headlines so the numbers are higher with the intent to generate more attention. By doing this, the data is completely inaccurate and flawed. Research data results don't tell false narratives. Just a brief warning - as people like me do look! PS - I know some will ask "who" they are but I will not embarrass anyone on LI #PR #MarketingCommunications #publicrelations

Developing the potential of a great idea in collaboration with an expert—and with consumer input—can buy peace of mind. Learn how qualitative insights from Kantar can help brands develop Meaningfully Different advertising and messaging, and gut-check creative via consumer-created video response, for more authentic connections: https://lnkd.in/e7_k-rH6

The media landscape is evolving rapidly, and it's essential for professionals and businesses to stay informed and adapt. Contact us for media and communications consulting to enhance your strategies and stay ahead of the curve. #MediaIndustry #CommunicationStrategies #DigitalJournalism

The Media Playbook: Stand Out and Stay Ahead 1 - Craft a Unique Angle: Identify what makes your brand's perspective fresh and compelling. How can you add depth to the current conversation in your industry? 2 - Build Media Relationships: Cultivate connections with journalists in your field. Be a reliable, responsive source of expert insights. 3 - Stay Prepared: Have press releases and talking points ready for breaking news in your industry. Speed is absolute in the 24-hour cycle. 4 - Track Data and Trends: Use industry data and emerging trends to position your brand as a forward-thinking leader. 5 - Create a Media Cycle: Use initial placements as springboards for further media opportunities, creating a continuous cycle of publicity. By mastering these strategies, you can turn the 24-hour news cycle into a powerful tool for building your brand's credibility and visibility. And when you do, you'll find that your marketing efforts become more effective, your sales cycles smoother, and your brand more resilient in the face of competition.

📉 Turning the Tide: Overcoming the Lack of Financial Media Coverage! 💼✨ In the fast-paced world of business, the struggle for visibility is real. Many companies struggle with the "Lack of Financial Media Coverage," but fear not — there's a roadmap to overcome this challenge! 🚀💡 1️⃣ Craft a Compelling Story: Transform your financial journey into a narrative that captivates. Share milestones, earnings, challenges, management changes, and successes. A compelling story is the key to grabbing media attention. 2️⃣ Build Relationships: Forge connections with financial journalists, editors, and booking producers. Personal relationships can open doors, making it more likely for your story to be heard in the noisy financial landscape. 3️⃣ Leverage Digital Platforms: In the digital age, utilize social media, blogs, and industry forums to amplify your message. A consistent, strategic online presence can attract the attention of financial media outlets. 4️⃣ Thought Leadership: Position yourself as a thought leader in your niche. Share insights, opinions, and expert commentary. This not only showcases your expertise but also makes you a go-to source for media seeking valuable perspectives. 5️⃣ Press Releases: Don't underestimate the power of a well-crafted press release. Distribute timely and newsworthy updates to financial media outlets to increase the likelihood of coverage. 6️⃣ Engage in Industry Events: Participate in conferences, webinars, and industry events. Networking at these gatherings can lead to media opportunities and put your brand in the spotlight. In case you still need help, consider partnering with Further PR with expertise in financial media. We are here to help you navigate the landscape, identify opportunities, and effectively pitch your story. Remember, overcoming the lack of financial media coverage requires a proactive and strategic approach. Share your financial journey with authenticity, connect with the right media personnel, and watch as your story gains the visibility it deserves! 📊🌐 #pr #mediacoverage #publicrelations #prstrategies #pressrelease

Thinking of ways to boost your brand's visibility? Look no further! Check out these 10 compelling reasons why sending a press release could be a game-changer for your business. 🚀 Dive into the insights here: https://lnkd.in/gm4Xgtfd #PressRelease #BrandVisibility #MarketingStrategy