WUSA9 Advertising’s Post

This chart shows TV streaming service usage in U.S. households. YouTube is the NUMBER ONE streaming platform on the big screen TV in U.S. households. If you run a small business and you're not using YouTube to advertise your business, you are missing out on the biggest opportunity in the history of small business because TV advertising has never really been accessible to individual small business owners. YouTube has enabled all of us to advertise on TV. The opportunity is there. What are you going to do with it?

Study: TV is popular with Black Gen Z audiences. Nearly three-quarters of Black Gen Z Americans watch television at least once a week, and 70% have a TV in their bedrooms, a study by Horowitz Research indicates. Subscription streaming services top TV use among this demographic, although free-ad supported streaming platforms are gaining ground. TV Tech (2/28) http://ow.ly/cW8K105kb9u

Ever wondered how brands end up on the most watched streaming or linear tv programs? Having planned and activated 20,000+ of hours of TV screen time, let Brad James Consulting help you. Whether it's your brand or your client, we get get you placed on the biggest screens in the home in the most efficient ways. From Netflix to local news, we have a solution for you. Talk to us at Brad James Consulting and learn how CTV or Linear TV can impact your business.

Frndly TV fills a certain niche due to its low cost and unique channel lineup. It offers a treasure trove of classic TV, for instance, and unlike the rerun-heavy fare of free ad-supported streaming services, Frndly TV actually lets you skip the ads. It’s also the cheapest path to certain popular cable channels, such as History & Lifetime & Hallmark...

YouTube TV has experienced massive growth, skyrocketing from zero subscribers in 2017 to 8 million by February 2024. It's currently the third-largest provider of traditional subscription TV services in the United States. As viewers increasingly “cut their cords” with traditional cable TV subscriptions in favor of streaming services, YouTube TV is emerging a major disruptor in this space. So how and why is YouTube taking over the cable TV game? https://lnkd.in/d5ZxwJsW

If you're not isolating ad-supported TV content from non-ad-supported streaming TV consumption, you're using the wrong data for your media planning. https://lnkd.in/eheTfuSQ

CTV Weekly Insights: did traditional TV just go over a notable cliff? Per MoffettNathanson LLC, 12.3% of pay TV subscribers disappeared in the first quarter. This is the highest quarterly drop in their tracking—and this even includes 150,000 estimated canceled subscribers on YouTube TV. Streaming TV continues to be a magnet for consumers’ viewing time and budgets. There will be an equilibrium for linear and #streaming TV, but we aren’t there yet. https://lnkd.in/ewUk3PyJ #CTV

Take a look at how to reach your target audience with all this cord cutting and multi-screen fragmentation that is happening. You know, the question all of your clients are asking!

Don't miss half the picture! These are smart insights from Juhi P., former VP of Marketing at Fabletics. TV advertising is a measurable performance channel that drives business outcomes, including BOTH streaming AND linear TV. TV viewership is 50/50 split between linear and streaming today. 🎵 Reach every viewer, everywhere... 🎵 Whether on streaming or linear... This brings out the poetic side of me! Sing this out loud with me.✌️ #TVAdvertising #ConvergentTV #DTCMarketing #GrowthMarketing #PerformanceMarketing #BrandMarketing

People are gravitating toward FAST (free ad-supported TV) for several compelling reasons: it’s free, it offers the content that they like, and the experience is reminiscent of traditional TV. While cable and network news still dominate overall news consumption across TV and streaming, FAST is carving out a significant niche for itself. In the first half of 2024, a quarter of all news-watching households were reached exclusively through FAST while 19% were reached both by FAST and cable/network news. Learn more about how FAST is the future: https://comca.st/3YmcYwV #FASTadvertising