Women's Worldwide Car Of The Year (WWCOTY)’s Post

Porsche's Sound Mark Attempt: A Journey Through Innovation and Challenge! Luxury car manufacturer Porsche recently made headlines by attempting to trademark the distinct 16-second sound of its revving engine. However, the EU Intellectual Property Office (EUIPO) rejected the application, citing that the sound wasn’t distinctive enough to indicate a specific commercial origin. Porsche argued that their sound was a futuristic, melodic composition, much like the iconic lightsaber sounds in Star Wars. But the EUIPO found that even recognizable sounds from the '80s and '90s don’t hold the same weight in today’s marketplace. This decision highlights the challenge brands face in establishing unique auditory identities. As Porsche appeals the ruling, we’re reminded that innovation in branding isn’t just visual—it’s also about sound! 🎵 What do you think? Can a car's rev be as recognizable as its sleek design? Let us know your thoughts! Porsche Cars North America Porsche AG Porsche Nederland Porsche Centre Sutton Coldfield Jardine Porsche #Porsche #SoundTrademark #InnovationInBranding #AutoNews #trademark #trademarkattorney

Virtual try-on for automotive retail? Partnering with us, Porsche Kazakhstan has added up to their customer experience providing everyone with the opportunity to «try-on» the Porsche Taycan by using their phone. Whether customers wants to explore a true-to-life unique color palette of a top brand car or check out the salon, see how it would look in their garage, or simply manifest it with the photo, they can easily do it by taping on Porsche Kazakhstan Instagram Filter Tab. By making clients one step closer to owning the car this simple engaging tool not only drives direct sales but also creates a positive emotional reinforcement on the way to the purchase. Try it out yourself by clicking the link: https://lnkd.in/gtPJk6uX ___ Brand: Porsche Kazakhstan Producer: Elmira Mamriyeva Event partner: Zarina Yuldasheva Dev team: Sofia Rousinovich #automotiveretail #digitalmarketinginnovations #virtualtryon

Love this article by Kirsty Cole on how new interfaces and infrastructure create new opportunities for automotive branding. Worth a read for the German speakers!

Wrote a little something on the automotive industry... “From charge point infrastructure, at home or on the road, to different communication interfaces and platforms while charging – there are a myriad of new touchpoints along this ever-evolving consumer journey and each is a distinct opportunity to design a value-adding experience; a brand experience to engage, delight and surprise consumers in aid of building long term brand advocacy.”  Read the full article on HORIZONT here: “Driving success: new opportunities to engage, delight and surprise within the automotive industry”  https://lnkd.in/gNEd69YN [Image Credit: Porsche Taycan] #wpp #designbridgeandpartners #designbridge #designagency #branddesign #brandidentity #germany #marketing #automotive #innovation #vehicles #cars #transport #automotivemanufacturers #storytelling #designthinking #tesla #porsche #astonmartin #gacgroup #ferrari #ford #jaguar #landrover #mclaren #porsche #rollsroyce #toyota

This morning, we introduced the world to our new hero for a new era. With the arrival of the #CUPRATerramar, we’re not only growing stronger: we’re growing up, bringing our youthful, rebellious instincts to the highly competitive SUV segment 🙌🏻. Combining sporty proportions and provocative CUPRA DNA 🧬, the CUPRA Terramar redefines what an SUV can deliver in terms of emotion, performance and design. Influenced by Mediterranean culture, the CUPRA Terramar is full of life and character—because having the sea close to us is a constant source of inspiration. It all adds up to a sporty SUV that defies conventions, the next representation of our CUPRA design language with a distinctive and striking look, inspired by the non-conformist energy of Barcelona. The result is an SUV with the aggressive lines of a sports car. A long, high bonnet that shows a feeling of pride and confidence, a central console inspired by the smooth curve of a wave; every element brings to life a defiant spirit, where design goes beyond function to evoke feelings of strength, confidence and emotion. Terramar: ‘Terra’ and ‘Mar’. Land and Sea. Where the land meets the raw, elemental power of the sea 🌊. The CUPRA Terramar, a car that reinforces CUPRA today as a brand that is more mature and more certain in our identity than ever before, without ever compromising on obsession, on rebellion and on authenticity⚡️. #InspiringFromBarcelona 🤟🏻

Chinese car brands are gaining market share globally. They researched the market and the brand strategies of premium auto brands. Designed cars with compelling value for money by ✅️ing the right boxes-Design, Features,Technology,Safety,Affordability, Fit & Finish and now something that cannot be displayed as tangible aspect in showrooms ....the reliability. They addressed it with 10 year and Million KM warranty. These brands were considered as underdogs while repairing brand, positioning and marketing strategies of legacy premium car brands. The Chinese have put their weakness first to correct immediately and strategically by attracting leading car designers to move their address to China for designing best cars and mentoring budding Chinese designers( strategic long term). These brands have now gaining global competetive position as challenger brands to legacy brands. Do you see the legacy of iconic brands from west and Japan to continue if transformation is not rapid....

These 14 Companies Control the Entire Auto Industry If you’re looking to buy a luxury car such as a Lamborghini, Porsche, or Bentley, you might have less choice than you think. All three of those luxury brands are actually owned by Volkswagen – the Germany-based company that also owns brands such as Audi, Bucatti, and Skoda. Around the world, there are even more brands selling everything from tiny economy cars to million-dollar exotics for the world's plutocracy. But the industry is highly consolidated - a handful of major corporations own nearly all of the world's major car brands. #useMoticar

Revolutionizing the Luxury Car Market: Introducing our Expensive Brand Discover how one of the world's leading car companies successfully broke into the high-end market by launching a brand dedicated to luxury vehicles. Learn how they overcame the challenge of brand association and captured the attention of discerning customers. #LuxuryCarMarket #ExpensiveBrand #HighEndVehicles #BrandAssociation #LuxuryCars #AutomotiveIndustry #PremiumCars #HighEndMarket #LuxuryVehicleMarket #AutomotiveBrands

The Power and Luxury of the BMW X5:AUTO BAVARIA (KUALA LUMPUR)

The Alfa Romeo Surprise: changing a brand name, that was just released - I thought it was April Fool's day again. Gone is the #Milano and say hello to #Junior ... we have taken a closer look: #mobility #electric #vehicle #electriccar MOTION Magazine Alfa Romeo #brand #milano #junior #namechange #change #transformation #vivaitalia