Wynshop’s Post

The future of retail depends on these trends! 🛒 Is your grocery business ready for the future? Understanding and implementing current industry trends is essential for staying competitive. Which of them you shouldn't overlook? ✔️ Sustainability. Modern consumers are increasingly seeking brands committed to eco-friendly practices. So, keep promoting your sustainable initiatives, like reducing plastic use or sourcing local products. ✔️ Omnichannel approach. Try creating a seamless integration of online and offline shopping, and boost customer experience! ✔️ Focus on health and wellness. Shoppers are prioritizing these values, seeking out organic, low-sugar, and nutritious options. Meet their needs and try offering a curated selection of healthy products. ✔️ Convenience - the most important of them all! Consider offering features like same-day delivery, easy online ordering, and user-friendly mobile apps to enhance customer satisfaction. Which one of these you consider most important? #retail #ecommerce #shopping #business

🛒📈 A study conducted by Circana analyzes purchasing behavior at checkout area and outlines ways to enhance their functionality for increased speed, personalization and positive shopper engagement. 📰 Discover all the details at: https://hubs.li/Q02RhKJG0 #ConsumerBehavior #CheckoutExperience #RetailStrategy #CheckoutTrendsin2024 #FocusingontheUSGroceryChannel

🔍 The Power of Product Taxonomy in Online Grocery Apps 🔍 In the grocery e-commerce, product taxonomy is a game-changer that goes beyond just grouping items. It’s the backbone of how users find what they need quickly and accurately. A few things I’ve learned in developing a robust taxonomy strategy: 1️⃣ Dynamic Segmentation: Products need to be grouped not just by category, but by customer behavior and trends. Seasonal categories like "Fall Essentials" or "Quick Weeknight Dinners" create a shopping experience that feels curated and relevant. 2️⃣ Flexible Hierarchies: Grocery catalogs have thousands of items. Having a flexible structure allows teams to adapt quickly to market changes and new product additions without major overhauls. 3️⃣ Cross-Categorization Magic: Grouping one product in multiple categories (e.g., “Organic Produce” and “Keto-Friendly”) enhances discoverability, catering to diverse shopper intents and diet preferences. Well-structured taxonomies enhance not just user experience but drive higher conversions by guiding users effortlessly through the catalog. Have you found any unique ways to optimize taxonomy in your catalog? #ECommerce #Catalog #Taxonomy #customerexperience #merchandising #contentquality #fooddelivery #onlinegrocerry

🛍️ Dive into the future of shopping with our 'Next-Generation Shopping Consumer TrendSights' report! Discover how this trend is shaping consumer behavior 🔄 and explore the drivers and inhibitors behind it. 🚀 Unlock growth opportunities in key sectors like food, retail, and more. Don't miss out on key takeaways and future considerations! 📈 https://lnkd.in/gqECMDd8 #nextgenshopping #consumertrends #consumer #food #retail

🛒 Shopping for groceries online? Dive into this insightful research article to uncover intriguing insights into consumer behavior: https://t.ly/HrDN3 #nutritioneducation #jneb #consumerspending #OnlineShopping #ConsumerBehavior

We explored the prime shopper attitude that shapes CPG e-commerce sales, and this is what it looks like: 💡 Consumers crave personalized shopping experiences, leading to faster growth for companies that invest in personalization 💡Customer-centric approach, emphasizing QR codes, smart shelves, and more, is reshaping the traditional grocery store models 💡Consumers are looking for value, leading to a trend toward smaller and larger pack sizes 💡Consumers love discovering new products through ads, highlighting the importance of targeted advertising 💡Consumers care deeply about the environmental, social, and governance claims made by brands. 💡Promotional pricing is crucial to win back consumers 💡Lastly, brand loyalty is no longer a given, with shoppers open to trying new brands. This opens up opportunities for innovation and partnerships with retailer loyalty programs. Read our article to learn more: https://lnkd.in/gkhG_F3y

I really enjoyed all the meetings and learnings from Grocery Shop this past week in Vegas! Here are a few highlights I wanted to share ... 1. “Phygital” is All the Rage The blending of physical and digital worlds – “Phygital” – is revolutionizing how we interact with consumers. It’s all about creating personalized & immersive experiences that go beyond traditional shopping. From in-store tech to online convenience, the brands who nail this are the ones who will thrive. A few brands that seem to be doing this well are Sam’s Club and Instacart, shout outs to Chris Nicholas from Sam’s Club & Fidji Simo from Instacart for some really amazing interviews. It was so interesting to hear what both brands are doing to improved customer and employee experiences both in-store an online. 2. Consumer is STILL King, Now Powered by AI AI & data gathering have transformed the game when it comes to understanding consumers on a deeper, more personalized level. It's no longer enough to just collect data – brands need to continually analyze and apply these insights to stay ahead. Today’s customers expect brands to know them, offering personalization and convenience like never before. If we're not harnessing this data to innovate / meet the evolving needs of our audience, then we’re falling behind. Gregory Guidotti, from Ferrara, and Anton Vincent, from Mars Wrigley, both emphasized the importance of being consumer-centric in their interviews. It was inspiring to hear how both companies prioritize gaining a deep understanding of their consumers’ needs, how they are evolving, & then working to address those needs through innovation. Guidotti also touched on the importance of knowing your own brand, which allows companies to respond more effectively to market & consumer shifts.  His quote, “when you know who you are, you know what to do,” was one of my favorite quotes of the week - an essential principle for all marketers to follow! 3. Delivering Value is more than Price One of the biggest shifts in customer loyalty is the evolving notion of value. Consumers are more segmented than ever with different expectations based on their priorities ... some are focused on time, others on price, etc. Brands must offer value in a way that builds trust and relevance, whether it’s through saving time, offering exclusive deals or providing unique experiences. Stuart Aitken, from Kroger, spoke about their long-running loyalty program, Kroger Plus. He talked about how they are able to remain relevant by continuously adapting to meet consumers' evolving needs, and one way they are doing that is offering streaming services with their Kroger Plus membership. The lesson here? Value isn’t just about price – it’s about delivering what’s meaningful to your customer, in a way that resonates with their lifestyle. Feeling inspired by the insights, and I'm excited to share more with my team. #GroceryShop2024 #ConsumerInsights #Phygital #RetailInnovation

Instacart is continuing to grow as brands identify how to create compelling content, and grab the buy again shopper. This is especially true for #Millennials as they prioritize convenience in the grocery channel. 🔔 How are you thinking about Instacart as a part of your strategy? #commerce #grocery #omnichannel #retailmedia #digitalshelf

What are the differences in consumer characteristics and purchase behavior between also-online and offline-only grocery shoppers ❓ In our recently published paper, Prof. dr. Koen Pauwels and I explore this question. Here are some selected #results summarized: 1️⃣ Also-online grocery shoppers tend to be younger, reside in larger cities, and exhibit more positive attitudes toward buying local and environmental responsibilities. 2️⃣ Also-only grocery shoppers are characterized by lower price consciousness and higher brand preferences, display a greater inclination toward national brands online compared to offline. 3️⃣ Also-online grocery shoppers express more favorable attitudes toward organic and fair-trade products and exhibit relatively higher purchasing of these items. 4️⃣ The cross-sectional differences analyzed are attributable to both demand-driven factors and supply-side effects. Many thanks to J Christopher Westland (EIC at Electronic Commerce Research), Robert Bestak (AE at Electronic Commerce Research), and the anonymous #reviewers. Thank you so much, Prof. dr. Koen, for your invaluable contribution to this wonderful collaboration. 🙏 #grateful #research #paper #OGS #onlinegroceryshopping #retailing #grocery #shopping #retail #nationalbrand #privatelabel #organic #sustainability #sustainable #fairtrade #online #offline #channel #marketing Lebensmittel Zeitung Lebensmittel Praxis Jonathan Needham Sebastian Rennack Frederic Maximilian Knaudt Dr. Tobias Maria Günter Neo Ligaraba, PhD Christiane Preuschat

How can organizations across the quick-service restaurant (QSR) industry maximize customer experiences? In our latest article, we share how Adobe Journey Optimizer can enhance omnichannel customer journey, create a competitive edge, and drive valuable business results: https://lnkd.in/gmN2Y8nn #CustomerExperience #Ecommerce #Marketing