x+why’s Post

‘Good intentions lead to bad marketing’: Why purpose is missing the mark “Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility.” https://lnkd.in/gC8D3Xdw #marketing #brands #communication #biz #strategy

It's time for real world sustainability communications. Business needs to improve the linkages between what they do and everyday living. #socialmediamarketing #socialmedia #marketing #socialmarketing #socialmediamanager #socialmediatqips #socialmediainfluencer #socialmediastrategist #marketingdigital #digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingexpert #digitalmediamarketing #marketingdeconteudodigital #brand #branding #localbrand #brandingidentity #brandbuilding #brandingandmarketing #brandingdigital

Just a few of my favourite topics all in one event! Sustainable business, greenwashing and better regulation. Join us this Thursday to hear what's gone wrong and where to from here.

Key PR and Marketing Trends for Affordable Housing Developers and Development In an ever-evolving landscape, it's crucial to employ effective strategies to ensure that affordable housing initiatives are not only successful but also positively received by the community. Here are some key PR and marketing trends that affordable housing developers should consider: 1. Storytelling and Community Engagement: Storytelling is a powerful tool for connecting with the community. Developers should focus on sharing authentic stories that highlight the impact of their projects on individuals and families. By engaging with the community through storytelling, developers can build trust and support for their initiatives. 2. Digital Marketing and Social Media: The digital space offers immense potential for reaching a wider audience and engaging with stakeholders. Affordable housing developers should leverage digital marketing strategies, including social media platforms, to raise awareness about their projects, share success stories, and foster dialogue with the community. 3. Thought Leadership and Advocacy: Establishing thought leadership in the affordable housing sector can significantly enhance a developer's reputation and influence. By actively participating in industry discussions, advocating for policy changes, and providing valuable insights, developers can position themselves as key contributors to the affordable housing dialogue. 4. Partnerships and Collaborations: Collaborating with local organizations, nonprofits, and government agencies can amplify the impact of affordable housing initiatives. Developers should seek strategic partnerships that not only enhance the visibility of their projects but also demonstrate a commitment to community collaboration and support. 5. Data-Driven Decision Making: In today's data-driven world, affordable housing developers should utilize data to inform their PR and marketing strategies. By analyzing relevant data, such as housing needs assessments and demographic trends, developers can tailor their messaging and outreach efforts to better address community needs. By embracing these PR and marketing trends, affordable housing developers can effectively communicate the value of their projects, generate community support, and ultimately contribute to the creation of vibrant, inclusive communities. Interested in discussing a potential campaign for your next project or your personal brand as a developer? Get on our calendar: https://lnkd.in/e2Muqeeq #AffordableHousing #CommunityDevelopment #PRandMarketing #HousingInitiatives #CommunityEngagement #DigitalMarketing #ThoughtLeadership #Partnerships #DataDrivenDecisionMaking

Your opinion matters! 💬 Help shape the story of the Humber by sharing your thoughts at one of our focus group events. Your input will shape the new Humber Place Narrative! We gathered 100s of ideas at our event last June, Let's Talk Place and now have a series of events scheduled to hear what the Humber means to you. It is so important that you have your say before the narrative is developed. The Humber is an incredible and often underappreciated part of the world. We need the help of all our stakeholders to shape and inform the new narrative. We want to craft a story that is ambitious, consistent and coherent, anchored by a shared set of values. How a place is perceived is vital to the wellbeing of residents and businesses. We're not just talking about words and marketing but how we do things around here, how we do business, the events we host, the way we activate our public spaces. We have an amazing and ambitious story to tell. Find out more about how you can have your say at https://lnkd.in/eA5x_ikg #Humber #HumberPlaceNarrative

I can confirm that this is also true for advertising second-hand products, which offer a clear sustainability advantage. For consumers, sustainability serves as a co-benefit, complementing their primary motivations for purchasing second-hand items.

🌟Behind Every Success Story Is A Passionate Partnerships 🌟 I believe in more than just achieving great results—I believe in creating meaningful partnerships. Each project is more than just work to us at BottomLine; it's a journey shared with our clients, built on trust, passion, and a deep commitment to achieving something remarkable together. Our latest case studies truly capture the heart and energy we pour into every collaboration. From developing innovative brand strategies to overcoming complex challenges, I’m proud of the impact we’ve made alongside our clients. I’d love for you to take a look at some of the stories I’m most proud of. They’re not just about the successes we’ve achieved but about the strong partnerships we’ve built along the way. 👉 Explore Our Work: https://lnkd.in/gJUnSgxa #CaseStudies #BusinessGrowth #BottomLineInsights

❓What exactly is Integrated Marketing Communications, and how is it applied in today's business world ❓ 🎓Enrolling in the marketing program at #Humber College has provided me with the opportunity to explore these questions deeply. 📈With a background in owning my own business and working as a product manager, I've encountered marketing from various angles. 📗This semester, one of the courses I'm taking is Integrated Marketing Communications, which dives deep into how different marketing channels can work together to create a unified message that resonates with your target audience. 👩💻Through practical, experiential learning, I aim to understand how to harness integrated marketing communications planning effectively in modern businesses, where consumers are bombarded with messages from all sides. 🍽️Recently, in class, we dissected the impactful #EatTogether commercial by Loblaws and PC, a prime example of relatability and emotional resonance in marketing. 💬The message in this commercial is that Nothing brings us together like eating together. When we eat together, good things happen, we share a bit of our lives, we talk we laugh and we get a little closer. 📈Moving forward, I'm excited to learn how to leverage IMC to create effective marketing campaigns that cut through the noise, spread positive emotions, and leave a lasting impression. #MKTG5519 #IMC #integratedmarketing #marketingmix

The first step in your sustainability journey can often be bringing it back to basics. Our Two Sides campaign helps you effectively communicate the environmental credentials of paper and print - check it out. #TwoSides #SustainableGreenPrint #SGP #VisualMediaAssociation

In today’s competitive infrastructure landscape, delivering robust projects isn’t enough. Engaging with communities and building positive brand awareness are crucial for success. 💡 Check out my latest article 📝 to learn how innovative PR and branding strategies can transform project outcomes and foster stakeholder trust.  Special thanks to Kelly Contos and Benjamin Stuart for the valuable insights! Read more here: https://lnkd.in/e2Q4BuXU #CommunityEngagement #Infrastructure #Branding #PR #StakeholderTrust #Innovation #Sustainability #UrbanDevelopment McKinstry Viridis Initiative