XR Extreme Reach’s Post

In today's world, building genuine relationships with your audience is a more sustainable strategy than relying solely on traditional advertising techniques. Hear more from Louie Bacaj in episode 181 https://lnkd.in/d_8eTJ_r

This before-and-after ad, laughs at all the other before-and-after ads. It's the best version of SHOW vs TELL. Poor selling starts & stops at: "This is what my product does." Great value demonstration answers the question: "...and then what?" over and over and over again, ...until they get to a before-and-after scenario, that's as immediately resonant as this ad.

Here are 3 things you can do right now that costs $0 to improve the performance of your ad creatives: Firstly, just do some research please. Understand WHAT you’re selling, WHO you’re selling to & WHY people are buying your product. → Directly address or call out your ICP in the hook/headline. → Use ad formats and messaging that will resonate with your ICP. → Don’t just say your product does something, show it. Demo the product in a real environment of where your product should be. ✅ Bonus tip: → Throw those ring lights in the trash, get outside or stand at the window and film. Natural light wins 99% of the time.

Here’s how to make your AD Stand Out: Do’s: ✅Target product-specific issues ✅Highlight unique tech/benefits ✅Show real results Don’t’s(like this ad): ❌Vague benefits ❌Generic USP ❌Weak "why buy" (Doing your product research is equally important)

The ad that needs no introduction. We’ve all seen it. And we all love it. And why might we all love it? Well, simply, it respects that we have a brain. That we can think. And that we actually like to do so. This 1986 Fisher-Price ad, made by Frank Budgen and Bill Gallagher at BMP, is a wonderful example of what ads could be like. I’ve broken down the ad into its elements and given my take on why I think it was made the way it was - and how it influences the reader. The first few sections are here. The rest are below. (It’s free to view should you want to)

The key to a great ad? It only needs to do one thing: Convey one concise message with impact. This ad nails it: buckling up saves lives.

Think twice before calling your ads a failure!💡 Day 3/30 of our Ad Creative Workshop for Founders 

Everywhere I go, I see this ad. And here are 4 things that make it so special: 1. Social proof: → Numbers give credibility and boost interest. 2. Risk-free: → Money-Back Guarantee label offers to try the product with zero risk. 3. Dramatic visuals: → They catch attention and make the viewer stop scrolling. 4. "Us vs Them": → Highlights the advantages of the product compared to a more popular but less healthy option.

Creativity needs courage. 💪 Yeah — even the yearly race to make the best Christmas ad. Let’s face it: nobody goes into a project wanting safe, derivative, or bland. So why do so many projects turn out that way? 🤷♂️ Well, it all boils down to one thing: difference of opinion. Stakeholders want sales, creatives want originality, and producers want to hone something that does both. But you can satisfy everyone if you’re willing to align creative intent upfront. ✨ Our latest blog post delves into creative intent vs. stakeholder goals and how to combine them to create something that leaves a mark. 👉 Link in comments! 👈

In this YouTube video I uploaded last week, I discuss the strategic approach of creating several ad concepts, each containing multiple variations. By testing this iterations, we aim to pinpoint which concepts and individual variants yield the best results for optimising ad performance. https://lnkd.in/eZwh_FjP