XR Extreme Reach

We're thrilled to welcome Jon Friedman, MBA as our SVP of Enterprise Solutions for North America and Alireza Saifi as our VP of Enterprise Solutions for Entertainment, Gaming, and Sports. Both bring a wealth of experience in media and emerging tech, with a shared passion for collaborating with partners to drive innovation and growth. Welcome to the XR team, Jon and Alireza!

Get weekly insights powered by XR’s AI-driven data intelligence as both parties ramp up their strategies in a highly competitive political landscape.    This week’s highlights include: ➡ Top Political Issues: Republicans shifted their primary focus from immigration to also include the economy and role of gov't; for Democrats, nearly 75% of ads are about economic and social safety net related issues.   ➡ Negative Sentiment & Attack Ads: Both parties are now fighting “dirty” with Republicans leading in attack ads.   ➡ Share of Voice: Trends show Republicans increasing advertising volume week over week, now leading Democrats with nearly 57% of ads aired.      Explore the messaging that is shaping this election and learn how creative intelligence can elevate your brand and drive greater ad effectiveness and marketing ROI.    Stay tuned for next week’s creative analysis tied to the highly anticipated presidential debate! 🔗 Access the Political Creative Pulse here: https://lnkd.in/gAnq2h5E

Join Kevin Arrix, Chief Growth Officer at XR Extreme Reach, at #NYCTVWeek as he dives into the state of political advertising and insights shaping the 2024 election. Industry leaders will discuss the "Battle of the Ballots," exploring the data, platforms, and cross-channel strategies driving the largest political advertising spend to date. 🗓 Join the conversation at #NextTVSummit: Tuesday, September 10th at 1:30pm.

The Paralympic Games kicked off this week, and the International Paralympic Committee is set to smash records, expecting to top the cumulative 4.1 billion viewers from Tokyo 2020 and Rio 2016 – incredible! 🎉 Yet, with only 17% of ads globally including accessibility features like closed captioning or audio descriptions, advertisers are missing a massive, untapped audience. Kudos to Channel 4 for leading the charge with 100% subtitled ads during their live coverage – we're proud to be part of this game-changing movement. Dive into our report to see how we can all do better in making advertising truly inclusive ➡️ https://lnkd.in/erPC2hJY

The Political Creative Pulse is Here—Get the first-ever creative analysis of the political campaign trail, powered by XR's data intelligence platform. XR’s advanced AI models capture, classify, and analyze ads as they air across linear and streaming platforms, providing a unique look at the pulse of a nation as political messages reach viewers across markets. 🔑 Key insights: ➡ Top issues: Democrats have shifted to focus on the economy, social safety net and immigration, while the economy and immigration drive 94% of Republicans ads ➡ Attack ads on the rise: 71% of Republican ads are classified as attack ads ➡ All eyes on swing states: Swing states introduce different issues like Gun Policy and Gender & Sexuality. Our AI-driven platform delivers creative analysis at scale. Explore the messaging that is shaping this election and learn how creative intelligence can empower your brand. Keep your finger on the Political Creative Pulse here: https://lnkd.in/gAnq2h5E

Power every production with XR. As the employer of record across productions of all types and sizes, XR distributes $1B+ billion in payments annually and stays on top of the complexities across employment (union and non-union), tax, labor relations, benefits, insurance and talent rights, so you can focus on moving creativity forward. Unlock five ways to make entertainment payroll more efficient.

Creative Analysis of the Political Campaign Trail: What Are Voters Really Seeing? XR's creative intelligence has unlocked the creative pulse of the political campaign trail, revealing new advertising trends leading up to the Democratic National Convention. Analyzing one million ad airings with XR’s creative AI models, we revealed:  Top political issues by party: Democrats focus on the economy; Republicans lead with immigration ➡ Nearly all Republican ads are classified as attack ads (98%)  ➡ The majority of ads are airing in swing states: Republican: 92%; Dems: 73% ➡ XR’s global AI platform is at the intersection of creative and media and is the only solution that enables real-time political creative analysis, capturing what’s currently happening in advertising. Come see the power of XR’s creative intelligence and get the newest political advertising insights here at ADWEEK. Read the story:

🎉 Congratulations to XR's Global President and COO, Jo Kinsella, for being recognized as a "Corporate Visionary" in the Cynopsis 2024 Top Women in Media awards! This prestigious honor celebrates the remarkable achievements and contributions of female leaders across diverse sectors, highlighting those who have made a lasting impact in their industries. 🏆 Congratulations to all of the nominees for their dedication to excellence and innovation.

We applaud Scope3, IAB Europe, Ad Net Zero and other members from the advertising community for their collaborative energy and ongoing commitment to helping create a safe, and sustainable media ecosystem. XR’s Jo Kinsella shared her perspective with Digiday on the recent changes in the Global Media Sustainability Framework (GMSF). Together, through our amazing ad community, we can help move standards forward. https://lnkd.in/emeiipev

🚀 Streamline Your Ad Clearance with XR Extreme Reach 🚀 At XR Extreme Reach, we understand how critical ad clearance is to the success of your campaigns. That's why we offer a seamless and efficient solution for navigating the complex world of advertising compliance. XR’s global platform unifies its ad library, clearance and creative distribution into one solution.  ✔️ One file ✔️ One spec ✔️ One upload 🌏 All destinations From clearance to delivery, we’ve got you covered every step of the way. Our dedicated team of experts ensures that your ads are fully compliant and approved on time, so your campaigns run smoothly from start to finish. 💬 Ready to streamline your ad delivery process? Leave the complexities of compliance to us and focus on what you do best—creating impactful, engaging content. Contact us today